AI visibility and answer engine tracking tools · October 2026 Edition
Otterly vs SE Ranking
One of fourteen models named Otterly first on the direct prompt; one named SE Ranking. Otterly was named by thirteen of the fourteen models and SE Ranking by ten and Otterly carries 36 labels and SE Ranking 13, so the shares are not directly comparable.
Named in one category this edition.
United States, founded 2012. Named in five categories this edition.
First-choice share20%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 9; printed, not drawn.
Labels3613A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Otterly reading right to left. Rank and label count are printed, not drawn.Peec AI was named alongside these two in nine of the fourteen direct answers. Otterly vs Peec AI · Otterly vs Profound · Otterly vs HubSpot AEO Grader
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OtterlyFirst choices, of fourteen modelsSE Ranking
Direct11
Paraphrase10
Comparative20
Budget-constrained911 against SE Ranking
Scale-constrained00
Negative002 against Otterly · 1 against SE Ranking
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Otterly and SE Ranking stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | |||||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Otterly SE Ranking first choice named as an alternative argued againstblank: not namedEach cell is one answer, Otterly on the left and SE Ranking on the right.The direct prompt
The plain question, one answer per model, grouped by where Otterly and SE Ranking stood in it.
Otterly first, SE Ranking not the choice
1 of 14 modelsSE Ranking was named in the answer but not as the choice, or not at all.GLM 4.7 FlashXOtterly alternatives: Rankscale, Semrush AI Visibility Toolkit
SE Ranking first, Otterly not the choice
1 of 14 modelsOtterly was named in the answer but not as the choice, or not at all.Mistral SmallProfound, SE Ranking alternatives: Peec AI, Qwairy
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Peec AI, Profound alternatives: HubSpot AEO Grader, Otterly
Llama 4 MaverickPeec AI alternatives: HubSpot AEO Grader, Qwairy, SE Ranking
Kimi K2Peec AI alternatives: Otterly, Searchable
GPT-6 LunaPeec AI alternatives: Otterly, Profound
Muse Glimmer 30BPeec AI, Profound alternatives: Qwairy, SE Ranking
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniProfound alternatives: Bluefish, BrightEdge AI Catalyst, Conductor, HubSpot AEO Grader, Semrush AI Visibility Toolkit, Similarweb AI Search Intelligence
Gemini 3.5 FlashOrchly AI alternatives: Ahrefs Brand Radar, GrackerAI, Peec AI, Profound, Semrush AI Visibility Toolkit
Perplexity SonarProfound, Semrush AI Visibility Toolkit alternatives: Quattr
Grok 4.20Peec AI alternatives: AthenaHQ, HubSpot AEO Grader, Profound, Semrush AI Visibility Toolkit
DeepSeek V4 FlashHubSpot AEO Grader alternatives: Cognizo, Omnibound, Semrush AI Visibility Toolkit
Qwen 3.7 FlashDeepSmith alternatives: Peec AI, Semrush AI Visibility Toolkit
MiniMax M2.5CrowdReply alternatives: Cognizo
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Otterly leads by thirty-one points.
Otterly31%#1 of 7SE Ranking0%#– of 7Mid-marketThe figures above
Enterprise
SE Ranking is not named for this buyer.
Otterly0%#9 of 9SE Ranking—not namedWhat the models said about Otterly
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“OtterlyAI (~$29-49/month) The concern: "A mirror, not a GPS"... weak actionable recommendations” Kimi K2 · negative prompt · soft negative
“General Red Flags Across Many Tools (e.g., Otterly.ai, Peec AI, Scrunch, Geneo, Rankscale):” Grok 4.20 · negative prompt · soft negative
“Otterly AI at $29/month or Rankscale AI at $20/month offer the best value, with Otterly AI being particularly attractive due to its quick implementation” Claude Haiku 4.5 · budget prompt · first choice
“Otterly AI at $29/mo is the practical minimum viable option for daily, multi-engine AI visibility tracking” Muse Glimmer 30B · budget prompt · first choice
“the best AI visibility and answer engine tracking tool for a mid-market B2B company is Otterly.AI” GLM 4.7 FlashX · direct prompt · first choice
What the models said about SE Ranking
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“The original in-suite "AI Results Tracker" requires a complex prompt-cap credit model” Gemini 3.5 Flash · negative prompt · soft negative
“typically overkill if you only need AI monitoring” Kimi K2 · budget prompt · soft negative
“### 1. SE Ranking (Best Overall Value)... widely considered the best "budget-friendly" all-in-one SEO suite” Qwen 3.7 Flash · budget prompt · first choice
Also compared
Otterly vs Peec AIOtterly vs ProfoundOtterly vs HubSpot AEO GraderOtterly vs Semrush AI Visibility ToolkitOtterly vs RankscaleOtterly vs ScrunchPeec AI vs SE RankingProfound vs SE RankingHubSpot AEO Grader vs SE RankingSemrush AI Visibility Toolkit vs SE RankingRankscale vs SE RankingSE Ranking vs ScrunchAll twenty-eight head-to-head pages and the full AI visibility standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.