GTM AI Index
Index Marketing AI visibility › Otterly vs Profound
AI visibility and answer engine tracking tools · September 2026 Edition

Otterly vs Profound

Zero of twelve models named Otterly first on the direct prompt; zero named Profound. Both were named by all twelve models and Otterly carries 43 labels and Profound 37, so the shares are not directly comparable.

Otterly

accepted challenger

Named in one category this edition.

Profound

accepted challenger

Named in one category this edition.

First-choice share20%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 11; printed, not drawn.
Labels4337A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Otterly reading right to left. Rank and label count are printed, not drawn.Otterly vs Rankscale · Profound vs Rankscale

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OtterlyFirst choices, of twelve modelsProfound
Direct002 against Profound
Paraphrase202 against Profound
Comparative151 against Otterly
Budget-constrained801 against Profound
Scale-constrained05
Negative013 against Otterly · 3 against Profound
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Otterly and Profound stood in it.

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Wellows alternatives: Ahrefs Brand Radar, GrackerAI, Otterly
Gemini 3.5 FlashHubSpot AEO Grader alternatives: LLM Pulse, Mentionova, Otterly, Profound
Perplexity SonarWellows alternatives: Goodie, Otterly, Peec AI, Profound
Grok 4.1 FastPeec AI alternatives: Otterly
Mistral SmallPeec AI alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit
DeepSeek V4 FlashPeec AI alternatives: Mentionova, Otterly, Wellows
GLM 4.7 FlashXSemrush AI Visibility Toolkit alternatives: Ahrefs Brand Radar, Otterly, Profound
MiniMax M2.5Wellows alternatives: Mentionova, Profound

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniAthena alternatives: Semrush Enterprise / Enterprise AIO
Llama 4 Maverickno first choice
Qwen 3.7 FlashOmnibound alternatives: Peec AI, SE Ranking
Kimi K2Scrunch alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Otterly leads by forty-seven points.
Otterly47%#1 of 9
Profound0%#9 of 9
The full small business standing →
Mid-marketThe figures above
Otterly leads by ten points.
Otterly20%#1 of 11
Profound10%#2 of 11
The full mid-market standing →
Enterprise
The order flips: Profound leads at enterprise.
Profound63%#1 of 9
Otterly0%#9 of 9
The full enterprise standing →

What the models said about Otterly

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Peec AI, Otterly AI, AthenaHQ: Frequent complaints on plan limits ... synthetic data flaws” Grok 4.1 Fast · negative prompt · hard negative
“Too limited for serious use: Lite plan includes only 15 prompts across 3 engines” Kimi K2 · negative prompt · hard negative
“Tools like Otterly AI or pure monitoring versions of Peec AI provide excellent data but lack built-in workflows” Qwen 3.7 Flash · negative prompt · soft negative
“the best starting point is usually Otterly.AI... Best overall low-budget pick: Otterly.AI” Perplexity Sonar · budget prompt · first choice
“Otterly.AI stands out as the best starting option for AI visibility and answer engine tracking.” Grok 4.1 Fast · budget prompt · first choice
“Best Overall Budget Option: Otterly.ai offers AI search monitoring starting at $29/month” Claude Haiku 4.5 · budget prompt · first choice

What the models said about Profound

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Price issue: $499/month for Lite plan is 48% more expensive than the category average... G2 reviews cite instability, slowness, and overwhelming dashboards” Kimi K2 · negative prompt · hard negative
“Profound: Major red flags—allegations of using browser extension clickstream data ... experts call it ethically questionable” Grok 4.1 Fast · negative prompt · hard negative
“Avoid enterprise tools like Profound ($499+/month)” Qwen 3.7 Flash · budget prompt · hard negative
“Shortlist 3-5: Profound (enterprise security), AirOps (tracking-to-content loop), Semrush/Ahrefs (if you use SEO tools).” Grok 4.1 Fast · scale prompt · first choice
“Enterprise-grade with data depth and competitive intelligence | Large enterprises needing comprehensive tracking” GLM 4.7 FlashX · comparative prompt · first choice
“"We're an enterprise—we need every possible engine covered." → Profound or Peec AI” Qwen 3.7 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.