Profound

Named in 30 judge labels across 2 categories by 6 of 6 models in the September 2026 Edition. 4 first choices, 8 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Best standing

14% in AI visibility

Rank 3 of 46 products named in ai visibility and answer engine tracking tools, criticized challenger. 1 of 6 models made it the first choice on the direct prompt; 28% of its 29 labels there were negative.

Standing by category

Every category where a model named Profound. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
AI visibility and answer engine tracking tools	Marketing	14%	3 of 46	28%	29	criticized challenger
SEO and content optimization platforms	Marketing	0%	22 of 45	0%	1	under 10 labels

By model

How each model treated Profound across every prompt where it was named. Six models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Opus 5	1	2	1	2	6
Claude Opus 4.8	2	1	3	0	6
GPT-6 Astra	2	2	0	1	5
GPT-5.6 Sol	2	0	0	4	6
Gemini 3.1 Pro	2	2	0	1	5
Perplexity Sonar Pro	1	1	0	0	2

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Profound or Scrunch AI if you need enterprise-grade intelligence, multi-team workflows, and deep analysis” Perplexity Sonar Pro · AI visibility · comparative prompt · first choice

“My shortlist is Profound, Peec AI, Scrunch, OtterlyAI, AthenaHQ, Semrush AI Visibility, Ahrefs Brand Radar, and Evertune.” GPT-6 Astra · AI visibility · comparative prompt · first choice

“Widely considered the gold standard for enterprise answer-engine intelligence.” Gemini 3.1 Pro · AI visibility · scale prompt · first choice

“Profound — deepest specialist platform for enterprise AEO programs” GPT-5.6 Sol · AI visibility · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“I recommend bypassing enterprise-heavy compliance tools like Profound.” Gemini 3.1 Pro · AI visibility · paraphrase prompt · hard negative

“That makes it harder to justify for most mid-market teams unless AI visibility is already a strategic, well-funded channel.” GPT-5.6 Sol · AI visibility · direct prompt · soft negative

“deeper answer-engine, content and crawler analytics, but with tailored pricing and greater implementation overhead” GPT-5.6 Sol · AI visibility · paraphrase prompt · soft negative

“Powerful, but potentially overkill and a meaningful lock-in before proving value.” GPT-5.6 Sol · AI visibility · negative prompt · soft negative

Names read as Profound

What the judge wrote, as written, with how often. The vendor table decides that these count as Profound; a claim can dispute any of them.

Profound Starter 2Profound (Profound.ai) 1Profound AI 1Profound Growth 1Profound Starter/Growth 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Profound, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.