Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 100 → 17 of 92
2 categories · RankedProfound
126Judge labels
37First choices
27Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
55% in AI visibility for enterprise buyers
Rank 3 of 90 in the mid-market standingcriticized challenger
5 of 14 models made it the first choice on the direct prompt; 29% of its 42 labels there were negative.
What the models named instead of Profound →By buyer segmentStrongest at enterprise.
Small business17 of 94
2%16 labels
criticized challenger
Mid-market3 of 90
15%42 labels
criticized challenger
Enterprise1 of 79
55%64 labels
endorsed leader
In ai visibility · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Profound for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI visibility and answer engine tracking tools | Marketing | 15% | 3 of 90 | 29% | 42 | criticized challenger | ▲+5Since September 2026: 10% → 15%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 62 of 157 | 0% | 2 | under 10 labels · led by HubSpot Breeze at 24% |
Movement
Since September 2026, Profound held within the floor in all two categories: no change cleared 11 points.
Best category · AI visibility · by segment
Mid-market▲+5Since September 2026: 10% → 15%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 10% in September 2026
Inside the floor by 6 pointsRank 2 of 85, unchanged
Enterprise▼−9Since September 2026: 63% → 53%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
53%from 63% in September 2026
Inside the floor by 2 pointsRank 1 of 74, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI visibility | 10% | 15% | ▲+5Since September 2026: 10% → 15%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 3 of 90 |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 62 of 157, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Profound across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Profound across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 2 | 4 |
| GPT-5.4 mini | 2 | 0 | 1 | 1 | 4 |
| Gemini 3.5 Flash | 2 | 2 | 0 | 1 | 5 |
| Perplexity Sonar | 2 | 0 | 0 | 0 | 2 |
| Grok 4.1 Fast | 0 | 3 | 0 | 3 | 6 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 1 | 1 | 0 | 3 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 2 | 0 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels18
Paraphrase18 labels8
Comparative29 labels17not counted in share
Budget-constrained13 labels3
Scale-constrained14 labels8
Negative22 labels3not counted in share
First choiceAlternativeMentionNegative126 labels in all, every segment counted; 37 of the 57 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“A purpose-built Answer Engine Optimization platform that combines the industry's deepest AI visibility data with content creation, automated workflows, agent analytics, and real-time attribution.” Muse Glimmer 30B · AI visibility · comparative prompt · first choice
“Peec AI or Profound are most likely to deliver the right balance of features, analytics depth, and team-focused pricing.” Claude Haiku 4.5 · AI visibility · direct prompt · first choice
“the best single pick is usually Profound if your priority is AI visibility / answer-engine tracking specifically” GPT-5.4 mini · AI visibility · direct prompt · first choice
“Profound: The Enterprise Standard ... Key differentiator: Deepest technical analytics, enterprise security compliance” Gemini 3.5 Flash · AI visibility · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Tools to Approach with Extra Caution or Avoid (if possible): - Profound: Privacy concerns” Grok 4.1 Fast · AI visibility · negative prompt · hard negative
“What to Avoid - Profound ($399+/mo) – Overkill unless you're enterprise” Kimi K2 · AI visibility · paraphrase prompt · hard negative
“Avoid pricier ones like Profound ($99+)” Grok 4.1 Fast · AI visibility · budget prompt · hard negative
“they have phased out their lower self-serve tiers for brands. Their basic self-serve tiers have historically gated models like Gemini, Claude, Copilot, and Grok” Gemini 3.5 Flash · AI visibility · negative prompt · soft negative
Named alongside
The products named in the same answers as Profound, over the 126 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Profound was named but was not.ShowHide
Named alongside
The products named in the same answers as Profound, over the 126 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Profound was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Profound. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 126 of the 126 answers that named Profound and are not a share of its labels.
Domains cited
blog.hubspot.com59
tryprofound.comYour site56
airops.com43
business.com39
wellows.com38
conductor.com36
semrush.com33
integrate.io29
g2.com27
hubspot.com27
331 of the 387 domain citations in answers naming Profound came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tryprofound.com ranks first on Google for the category's searches. In the answers, Profound takes 15% of first choices and Otterly takes 20%.ShowHide
Search and answers
tryprofound.com ranks first on Google for the category's searches. In the answers, Profound takes 15% of first choices and Otterly takes 20%.
ShowHideIn search
Google, US estimatesPosition for “ai visibility and answer engine tracking tool”
1
Position for “best ai visibility and answer engine tracking tool”
–
not in the top ten
- Searches for its name, Google
- 90,500 a month (“profound”)
- AI search demand for its name, est.
- 2,284 a month
- Organic visits to its site
- about 42,887 a month
- Searches its site ranks for
- 1,329 · 213 in the top three
- Sites linking to it
- 4,675
- Paid Google search
- 1 searches its ads show for, about 23 clicks and $318 a month (estimate)
In answers
This editionShare of first choices
15%
rank 3 of 90 in AI visibility
Segment leader
20%
Otterly
- First choices
- 37 across its categories
- Named in
- 126 answers
- Its own site cited
- in 126 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tryprofound.com
1,103
subdomains included
Content
366
counted in the table below
Documentation
341
Product · Integration
27 · 65
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 226 | 27 | 2026-09-29 | ||
| Webinar or virtual event | 30 | undated | |||
| Report or ebook | 24 | undated | |||
| Case study | 21 | 16 | 2026-09-03 | ||
| News or press | 21 | 10 | 2026-09-21 | ||
| Comparison | 18 | 2 | 2026-07-30 | ||
| Conference or event | 14 | 1 | 2026-10-03 | ||
| Podcast or video | 9 | 6 | 2026-09-16 | ||
| Glossary or explainer | 3 | 0 | 2026-01-29 |
Most recent
- 2026-10-03Marketing engineering hackathon conference or event
- 2026-09-29Blueprints blog
- 2026-09-29Citation decay blog
- 2026-09-29Company blog
- 2026-09-21Newsroom news or press
- 2026-09-21Go from insights to action faster with the refreshed answer engine insights blog
Events in person
Last twelve months
- October 1, 2026Profound Partner Kickoff 2026New York · hosted
- June 10, 2026From Search Box to Shopping Agent; Preparing Your Brand for the Agentic Commerce EraThe Discovery Stage 1 · spoke
- June 9, 2026The New Shelf; How AI Search Is Already Reshaping How European Shoppers Discover BrandsThe Discovery Stage 2 · spoke
As the event pages on tryprofound.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page tryprofound.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Profound
What the judge wrote, as written, with how often. The vendor table decides that these count as Profound; a claim can dispute any of them.
Profound AI 3
Follow Profound
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Profound is its own company.ShowHide
The company
Profound is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The AI platform to power your marketing; the AI marketing platform built for the agentic era.
- For
- marketers
- Price stated
- Trial Free; Enterprise Custom tryprofound.com/pricing
- Starting price
- Free tryprofound.com/pricing
- Free plan or trial
- Trial tryprofound.com/pricing
- Integrations claimed
- 200 tryprofound.com · 9 tryprofound.com/pricing pages disagree
- Certifications
- SOC 2SOC 2 Type II
- Hosting
- Worldwide
- Customers named
- PlaidMongoDBGR0RampStatsigFigmaWalmartChime
What Profound's own pages state, read September 28, 2026: tryprofound.com, tryprofound.com/pricing, trust.tryprofound.com, tryprofound.com/features/aim, tryprofound.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Profound's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Profound, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Profound by email, built from the raw record of the edition. It shows:
- where Profound is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Profound, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Profound is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Profound is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideProfound is among the products AI models recommend first in AI visibility and answer engine tracking tools this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.