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Index Marketing AI visibility › Profound vs HubSpot AEO Grader
AI visibility and answer engine tracking tools · September 2026 Edition

Profound vs HubSpot AEO Grader

Zero of twelve models named Profound first on the direct prompt; one named HubSpot AEO Grader. Profound was named by twelve of the twelve models and HubSpot AEO Grader by nine and Profound carries 37 labels and HubSpot AEO Grader 18, so the shares are not directly comparable.

Profound

accepted challenger

Named in one category this edition.

HubSpot AEO Grader

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.

First-choice share10%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%11%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 11; printed, not drawn.
Labels3718A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Profound reading right to left. Rank and label count are printed, not drawn.Otterly was named alongside these two in seven of the twelve direct answers. Otterly vs Profound · Otterly vs HubSpot AEO Grader · Profound vs Rankscale

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ProfoundFirst choices, of twelve modelsHubSpot AEO Grader
Direct012 against Profound · 1 against HubSpot AEO Grader
Paraphrase002 against Profound
Comparative50
Budget-constrained011 against Profound
Scale-constrained50
Negative103 against Profound · 1 against HubSpot AEO Grader
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Profound and HubSpot AEO Grader were named in the same answer twenty-six times, of the 126 answers naming Profound and the 49 naming HubSpot AEO Grader. In those answers HubSpot AEO Grader took the first choice four times and Profound seven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Profound and HubSpot AEO Grader stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Profound HubSpot AEO Grader first choice named as an alternative argued againstblank: not namedEach cell is one answer, Profound on the left and HubSpot AEO Grader on the right.

The direct prompt

The plain question, one answer per model, grouped by where Profound and HubSpot AEO Grader stood in it.

HubSpot AEO Grader first, Profound an alternative

1 of 12 modelsProfound was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashHubSpot AEO Grader alternatives: LLM Pulse, Mentionova, Otterly, Profound

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarWellows alternatives: Goodie, Otterly, Peec AI, Profound
Mistral SmallPeec AI alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit
GLM 4.7 FlashXSemrush AI Visibility Toolkit alternatives: Ahrefs Brand Radar, Otterly, Profound
MiniMax M2.5Wellows alternatives: Mentionova, Profound

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Wellows alternatives: Ahrefs Brand Radar, GrackerAI, Otterly
GPT-5.4 miniAthena alternatives: Semrush Enterprise / Enterprise AIO
Grok 4.1 FastPeec AI alternatives: Otterly
DeepSeek V4 FlashPeec AI alternatives: Mentionova, Otterly, Wellows
Llama 4 Maverickno first choice
Qwen 3.7 FlashOmnibound alternatives: Peec AI, SE Ranking
Kimi K2Scrunch alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot AEO Grader leads by four points.
HubSpot AEO Grader4%#4 of 9
Profound0%#9 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Profound leads at mid-market.
Profound10%#2 of 11
HubSpot AEO Grader4%#7 of 11
The full mid-market standing →
Enterprise
Profound leads by sixty-three points.
Profound63%#1 of 9
HubSpot AEO Grader0%#– of 9
The full enterprise standing →

What the models said about Profound

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Price issue: $499/month for Lite plan is 48% more expensive than the category average... G2 reviews cite instability, slowness, and overwhelming dashboards” Kimi K2 · negative prompt · hard negative
“Profound: Major red flags—allegations of using browser extension clickstream data ... experts call it ethically questionable” Grok 4.1 Fast · negative prompt · hard negative
“Avoid enterprise tools like Profound ($499+/month)” Qwen 3.7 Flash · budget prompt · hard negative
“Shortlist 3-5: Profound (enterprise security), AirOps (tracking-to-content loop), Semrush/Ahrefs (if you use SEO tools).” Grok 4.1 Fast · scale prompt · first choice
“Enterprise-grade with data depth and competitive intelligence | Large enterprises needing comprehensive tracking” GLM 4.7 FlashX · comparative prompt · first choice
“"We're an enterprise—we need every possible engine covered." → Profound or Peec AI” Qwen 3.7 Flash · comparative prompt · first choice

What the models said about HubSpot AEO Grader

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“it currently holds very few independent reviews (approx. 2 verified reviews on major platforms like G2 as of mid-2026)” Qwen 3.7 Flash · negative prompt · soft negative
“though its coverage is narrower than some alternatives” GPT-5.4 mini · direct prompt · soft negative
“If you already use HubSpot: Go with HubSpot AEO. At $50/mo, it allows your current marketing team to act on AI visibility gaps immediately” Gemini 3.5 Flash · direct prompt · first choice
“Choose HubSpot AEO if budget is the main constraint” GPT-5.4 mini · budget prompt · first choice
“Free Alternatives Before You Pay - HubSpot AEO Grader — one-time snapshot of how AI describes your brand” Kimi K2 · negative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.