Small business▲+10Since September 2026: 4% → 14%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 4% in September 2026
Inside the floor by 1 pointRank 5 → 2 of 92
HubSpot · 2 categories · RankedHubSpot AEO Grader
85Judge labels
13First choices
5Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
16% in AI visibility for small business buyers
Rank 4 of 90 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 0% of its 27 labels there were negative.
What the models named instead of HubSpot AEO Grader →By buyer segmentStrongest at small business.
Small business2 of 94
16%43 labels
accepted challenger
Mid-market4 of 90
9%27 labels
accepted challenger
Enterprise19 of 79
0%14 labels
criticized challenger
In ai visibility · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HubSpot AEO Grader for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI visibility and answer engine tracking tools | Marketing | 9% | 4 of 90 | 0% | 27 | accepted challenger | ▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 107 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% |
Movement
Since September 2026, HubSpot AEO Grader held within the floor in all two categories: no change cleared 11 points.
Best category · AI visibility · by segment
Mid-market▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 4% in September 2026
Inside the floor by 7 pointsRank 8 → 4 of 85
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 → 18 of 74
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI visibility | 4% | 8% | ▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 4 of 90 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 107 of 155, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HubSpot AEO Grader across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HubSpot AEO Grader across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 2 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 3 | 0 | 0 | 3 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 3 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 2 | 0 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labels3
Paraphrase14 labels5
Comparative17 labels4not counted in share
Budget-constrained25 labels5
Scale-constrained5 labelsNone
Negative5 labels1not counted in share
First choiceAlternativeMentionNegative85 labels in all, every segment counted; 13 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best accessible starting point: HubSpot AEO ... "Best for: SMBs and mid-market companies looking for an accessible, affordable way to get started with AEO."” Muse Glimmer 30B · AI visibility · paraphrase prompt · first choice
“For most mid-market B2B companies, I'd recommend HubSpot AEO as the starting point” DeepSeek V4 Flash · AI visibility · direct prompt · first choice
“If you already use HubSpot for CRM and Marketing: Go with HubSpot AEO.” Gemini 3.5 Flash · AI visibility · paraphrase prompt · first choice
“HubSpot AEO at $50/month appears to be the best value” MiniMax M2.5 · AI visibility · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as HubSpot AEO Grader, over the 80 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot AEO Grader was named but was not.ShowHide
Named alongside
The products named in the same answers as HubSpot AEO Grader, over the 80 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot AEO Grader was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HubSpot AEO Grader. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 80 of the 80 answers that named HubSpot AEO Grader and are not a share of its labels.
Domains cited
blog.hubspot.comYour site55
business.com39
hubspot.comYour site35
airops.com32
semrush.com31
wellows.com30
otterly.ai21
elfsight.com18
geoptie.com18
tryprofound.com18
207 of the 297 domain citations in answers naming HubSpot AEO Grader came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where HubSpot AEO Grader stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where HubSpot AEO Grader stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 1,300 a month (“hubspot aeo grader”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on HubSpot's site (hubspot.com), so there are no site figures for it alone
In answers
This editionShare of first choices
9%
rank 4 of 90 in AI visibility
Segment leader
20%
Otterly
- First choices
- 13 across its categories
- Named in
- 80 answers
- Its own site cited
- in 80 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as HubSpot AEO Grader
What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot AEO Grader; a claim can dispute any of them.
HubSpot AEO 21HubSpot AI Search Grader 3HubSpot 1HubSpot AEO (Answer Engine Optimization) 1HubSpot's AI Search Grader 1HubSpot’s AI Search Grader 1
Follow HubSpot AEO Grader
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is the company behind HubSpot AEO Grader.ShowHide
The company
HubSpot is the company behind HubSpot AEO Grader.
ShowHideOn record
Wikidata- Website
- hubspot.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 8,246 (2024)
- Ownership
- Public, HUBS on New York Stock Exchange
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management, HubSpot Agent Hub and 77 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Free Tools
- For
- marketers
- Price stated
- Free Tools academy.hubspot.com/implementing-aeo-with-hubspot-certification
- Starting price
- 0 blog.hubspot.com/marketing/aeo-audit
- Free plan or trial
- Free Tools academy.hubspot.com/implementing-aeo-with-hubspot-certification
- Not stated on the pages read
- Integrations, certifications, hosting, customers
What HubSpot AEO Grader's own pages state, read September 28, 2026: academy.hubspot.com/implementing-aeo-with-hubspot-certification, academy.hubspot.com/getting-started-from-aeo-grader-to-your-live-dashboard, academy.hubspot.com/getting-started-from-aeo-grader-to-your-live-dashboard-ja, academy.hubspot.com/getting-started-from-aeo-grader-to-your-live-dashboard-fr, blog.hubspot.com/marketing/aeo-audit. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot AEO Grader's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot AEO Grader, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot AEO Grader by email, built from the raw record of the edition. It shows:
- where HubSpot AEO Grader is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot AEO Grader, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.