Every category where a model named HubSpot Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Search and social advertising platforms	Marketing	0%	28 of 113	0%	10	accepted challenger	▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, HubSpot Ads held within the floor in its one category: no change cleared 11 points.

Best category · Paid ads · by segment

Small business▼−3Since September 2026: 11% → 8%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

8%from 11% in September 2026

Inside the floor by 8 pointsRank 2 → 4 of 106

Mid-market▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 3% in September 2026

Inside the floor by 8 pointsRank 10 → 28 of 107

EnterprisegoneNot named this edition; 0% in September 2026.

0%from 0% in September 2026

Inside the floor by 11 pointsNot ranked

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Paid ads	3%	0%	▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 10 → 28 of 113

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated HubSpot Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	1	1	2
Grok 4.20	2	0	2
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	0	1	1
GLM 4.7 FlashX	1	1	2
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels3

Paraphrase8 labels3

Comparative6 labelsNone

Budget-constrained6 labelsNone

Scale-constrained6 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: Companies heavily invested in the HubSpot ecosystem who value simplicity over deep ABM sophistication.” Qwen 3.7 Flash · Paid ads · direct prompt · alternative

“the lowest-cost option in the results is HubSpot\u2019s Ad Management Software, which is listed as free” Perplexity Sonar · Paid ads · budget prompt · alternative

“Other strong low-cost alternatives: HubSpot Ad Management (free tier in Marketing Hub; paid from ~$20/month)” Grok 4.20 · Paid ads · budget prompt · alternative

“HubSpot offers a strong inbound marketing suite with CRM integration for holistic campaigns” Claude Haiku 4.5 · Paid ads · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot Ads, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Ads was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Optmyzr17 of 332Not among the top eight

Adzooma14 of 338Not among the top eight

Google Ads14 of 333Not among the top eight

AdEspresso12 of 331Not among the top eight

LinkedIn Campaign Manager11 of 332Not among the top eight

WordStream Advisor10 of 333Not among the top eight

Revealbot10 of 331Not among the top eight

Marin Software10 of 330Not among the top eight

Meta Ads9 of 332Not among the top eight

Madgicx9 of 330Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 30 of the 33 answers that named HubSpot Ads and are not a share of its labels.

Domains cited

blog.hubspot.comYour site27

g2.com16

get-ryze.ai16

fueler.io13

adlibrary.com11

clicksgeek.com10

madgicx.com10

optmyzr.com9

almcorp.com8

bir.ch7

100 of the 127 domain citations in answers naming HubSpot Ads came from somebody else's page.

Pages cited

blog.hubspot.com/marketing/ad-management-tools26

get-ryze.ai/blog/best-ad-management-tools-comparison-202613

blog.hubspot.com/marketing/ppc-tools10

almcorp.com/blog/ppc-management-software-list8

g2.com/categories/paid-search-advertising8

g2.com/categories/social-media-advertising8

bir.ch/blog/campaign-management-software7

moldstud.com/articles/p-ad-management-software-for-campaign-optimization6

Pages are listed as the models cited them.

Search and answers

Where HubSpot Ads stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 170 a month (“hubspot ads”)
AI search demand for its name, est.: 7 a month
Its own site: It sits on HubSpot's site (hubspot.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 28 of 113 in paid ads

Segment leader

13%

Google Ads

First choices: 6 across its categories
Named in: 33 answers
Its own site cited: in 30 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as HubSpot Ads

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot Ads; a claim can dispute any of them.

HubSpot 4HubSpot Ad Management 1HubSpot Ads Software 1HubSpot Ads tools 1HubSpot Marketing Hub Ads 1HubSpot's Ad Management Software 1

Follow HubSpot Ads

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot is the company behind HubSpot Ads.

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On record

Wikidata

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange
Also from HubSpot: HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads Management, HubSpot Agent Hub and 77 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: HubSpot ads close the loop on reporting to track ad interactions. Connect your ads account to HubSpot for effective advertising strategies.
academy.hubspot.com/started-with-hubspot-ads
Free plan or trial: Create free account academy.hubspot.com/started-with-hubspot-ads
Not stated on the pages read: Who it is for, price, starting price, integrations, certifications, hosting, customers

What HubSpot Ads's own pages state, read October 5, 2026: academy.hubspot.com/optimizing-ads-hubspot, academy.hubspot.com/started-with-hubspot-ads, academy.hubspot.com/hubspot-data-hub-software, academy.hubspot.com/hubspot-marketing-software, academy.hubspot.com/hubspot-sales-hub-software. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot Ads by email, built from the raw record of the edition. It shows:

where HubSpot Ads is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HubSpot Ads, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.