GTM AI Index

Index › Vendors › HubSpot Ads · September 2026 Edition

HubSpot · 1 category · Named, not ranked

HubSpot Ads

15Judge labels

6First choices

3Negative labels

10 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot Ads was named 5 times in Paid ads, where Google Ads led with 10%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business6 of 135

under the label threshold

Mid-market10 of 137

under the label threshold

Enterprise97 of 102

under the label threshold

In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	3%	10 of 137	0%	5	under 10 labels · led by Google Ads at 10%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot Ads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot Ads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels4

Paraphrase6 labels2

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative2 labelsNone

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend HubSpot as the best overall management layer” Perplexity Sonar · Paid ads · paraphrase prompt · first choice

“Best Overall for Mid-Market B2B: HubSpot Ads” DeepSeek V4 Flash · Paid ads · direct prompt · first choice

“If you are a 'All-in-One' shop (Marketing + CRM): Stick to your ecosystem (e.g., HubSpot Ads)” Qwen 3.7 Flash · Paid ads · scale prompt · alternative

“Best CRM-Native / No-Friction Option: HubSpot Ads (Marketing Hub)” Gemini 3.5 Flash · Paid ads · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot Ads, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Ads was named but was not.

ProductSame answerTook the first choice insteadHead to head

Optmyzr10 of 150Not in the top three

Google Ads7 of 152Not in the top three

LinkedIn Campaign Manager6 of 150Not in the top three

AdEspresso4 of 150Not in the top three

Adzooma3 of 151Not in the top three

Marin Software3 of 151Not in the top three

Smartly3 of 151Not in the top three

AdRoll ABM3 of 150Not in the top three

Skai3 of 150Not in the top three

WordStream3 of 150Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 15 answers that named HubSpot Ads and are not a share of its labels.

Domains cited

almcorp.com2

blog.hubspot.com2

fueler.io2

stackmatix.com2

adroll.com1

adscockpit.io1

adstellar.ai1

bir.ch1

blog.wask.co1

brafton.com1

Fourteen of the fourteen domain citations in answers naming HubSpot Ads came from somebody else's page.

Pages cited

almcorp.com/blog/ppc-management-software-list2

fueler.io/blog/best-social-media-advertising-software-for-businesses2

stackmatix.com/blog/best-ppc-platforms-tools2

adroll.com/pricing1

adscockpit.io/ppc-software/best-ppc-software1

adstellar.ai/blog/paid-social-campaign-management-software1

bir.ch/blog/campaign-management-software1

blog.hubspot.com/marketing/ad-management-tools1

Pages are listed as the models cited them.

Names read as HubSpot Ads

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot Ads; a claim can dispute any of them.

HubSpot 2HubSpot Ads (Marketing Hub) 1

The company

HubSpot is the company behind HubSpot Ads.

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hubspot.net is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.