Small business▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 2% in September 2026
Inside the floor by 5 pointsRank 22 → 5 of 106
1 category · RankedWordStream Advisor
46Judge labels
5First choices
17Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Paid ads for small business buyers
Rank 31 of 113 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 16 labels there were negative.
What the models named instead of WordStream Advisor →By buyer segmentRead the same way at every buyer size.
Small business6 of 113
8%23 labels
criticized challenger
Mid-market31 of 113
0%16 labels
criticized challenger
Enterprise88 of 88
0%7 labels
under the label threshold
In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named WordStream Advisor for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Search and social advertising platforms | Marketing | 0% | 31 of 113 | 25% | 16 | criticized challenger | ▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, WordStream Advisor held within the floor in its one category: no change cleared 11 points.
Best category · Paid ads · by segment
Mid-market▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 3% in September 2026
Inside the floor by 8 pointsRank 12 → 30 of 107
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 96 → 81 of 81
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Paid ads | 3% | 0% | ▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 31 of 113 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated WordStream Advisor across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated WordStream Advisor across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 1 | 2 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels1
Paraphrase11 labels2
Comparative4 labelsNone
Budget-constrained9 labels1
Scale-constrained5 labels1
Negative14 labelsNone
First choiceAlternativeMentionNegative46 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you can spend $150-300/month, WordStream provides education and support alongside automation features tailored for small businesses.” Claude Haiku 4.5 · Paid ads · budget prompt · alternative
“WordStream if you want a simpler, more guided PPC tool and your spend is in the SMB-to-mid-market range” Perplexity Sonar · Paid ads · paraphrase prompt · alternative
“WordStream (by LocaliQ) is frequently highlighted as a strong option for small to mid-sized businesses” Mistral Small · Paid ads · paraphrase prompt · alternative
“Strong alternative for Google + Meta from one dashboard: WordStream” Muse Glimmer 30B · Paid ads · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid unless you're a beginner who specifically understands the pricing trap upfront and won't get locked into upsells.” DeepSeek V4 Flash · Paid ads · negative prompt · hard negative
“Why to avoid: WordStream Advisor ... parent company (Gannett/LocaliQ) retired the software completely” Gemini 3.5 Flash · Paid ads · negative prompt · hard negative
“Verdict: Avoid if you value reliable support and transparency” GLM 4.7 FlashX · Paid ads · negative prompt · hard negative
“Avoid WordStream/LocaliQ due to high costs and lock-in issues.” Mistral Small · Paid ads · negative prompt · hard negative
Named alongside
The products named in the same answers as WordStream Advisor, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WordStream Advisor was named but was not.ShowHide
Named alongside
The products named in the same answers as WordStream Advisor, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WordStream Advisor was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named WordStream Advisor. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 44 of the 46 answers that named WordStream Advisor and are not a share of its labels.
Domains cited
get-ryze.ai28
blog.hubspot.com26
g2.com23
fueler.io20
clicksgeek.com15
gtm-ai-index.com15
adlibrary.com14
madgicx.com14
stackmatix.com13
adstellar.ai11
179 of the 179 domain citations in answers naming WordStream Advisor came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
wordstream.com is not in Google's top ten for any of the category's searches. In the answers, WordStream Advisor takes 0% of first choices and Google Ads takes 13%.ShowHide
Search and answers
wordstream.com is not in Google's top ten for any of the category's searches. In the answers, WordStream Advisor takes 0% of first choices and Google Ads takes 13%.
ShowHideIn search
Google, US estimatesPosition for “paid search and social ads management platform”
–
not in the top ten
Position for “best paid search and social ads management platform”
–
not in the top ten
- Searches for its name, Google
- 10 a month (“wordstream advisor”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 371,782 a month
- Searches its site ranks for
- 60,812 · 2,965 in the top three
- Sites linking to it
- 57,936
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $18 a month (estimate)
In answers
This editionShare of first choices
0%
rank 31 of 113 in paid ads
Segment leader
13%
Google Ads
- First choices
- 5 across its categories
- Named in
- 46 answers
- Its own site cited
- in 44 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on wordstream.com
2,499
subdomains included
Content
2,153
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,887 | 0 | 2023-12-01 | SEO, Ecommerce marketing | |
| Report or ebook | 193 | 0 | 2023-12-01 | Mobile apps | |
| Comparison | 27 | 0 | 2023-11-01 | SEO | |
| Glossary or explainer | 17 | 0 | 2023-02-01 | ||
| Template or tool | 11 | 0 | 2022-01-01 | SEO | |
| Webinar or virtual event | 7 | 0 | 2020-08-01 | ||
| Case study | 6 | 0 | 2019-08-01 | SEO | |
| Podcast or video | 4 | 0 | 2021-12-01 | ||
| Conference or event | 1 | 0 | 2016-06-01 |
Most recent
- 2023-12-01Facebook video ads report or ebook
- 2023-12-01Backlink audit blog
- 2023-12-01Marketing proposal blog
- 2023-12-01Google ads ai blog
- 2023-12-01How to get clients blog
- 2023-12-01Tiktok trend discovery blog
How it is countedHide how it is counted
Every page wordstream.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (68); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as WordStream Advisor
What the judge wrote, as written, with how often. The vendor table decides that these count as WordStream Advisor; a claim can dispute any of them.
WordStream 13WordStream (LocaliQ) 1WordStream/LocaliQ 1
Follow WordStream Advisor
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
WordStream Advisor is its own company.ShowHide
The company
WordStream Advisor is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Online Advertising Made Easy
- For
- businesses
- Free plan or trial
- free tools and learning resources wordstream.com/partners
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting, customers
What WordStream Advisor's own pages state, read October 5, 2026: wordstream.com, wordstream.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WordStream Advisor's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WordStream Advisor, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for WordStream Advisor by email, built from the raw record of the edition. It shows:
- where WordStream Advisor is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name WordStream Advisor, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.