Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 126 → 105 of 106
2 categories · RankedSkai
158Judge labels
45First choices
29Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
44% in Paid ads for enterprise buyers
Rank 5 of 113 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 19% of its 31 labels there were negative.
What the models named instead of Skai →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business112 of 113
0%14 labels
criticized challenger
Mid-market5 of 113
7%31 labels
accepted challenger
Enterprise1 of 88
44%58 labels
endorsed leader
In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Skai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Search and social advertising platforms | Marketing | 7% | 5 of 113 | 19% | 31 | accepted challenger | ▲+4Since September 2026: 3% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail media platforms | Marketing | 5% | 5 of 121 | 10% | 10 | accepted challenger |
Movement
Since September 2026, Skai held within the floor in all two categories: no change cleared 11 points.
Best category · Paid ads · by segment
Mid-market▲+4Since September 2026: 3% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 3% in September 2026
Inside the floor by 7 pointsRank 9 → 4 of 107
Enterprise▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
46%from 42% in September 2026
Inside the floor by 8 pointsRank 1 of 81, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Retail media | 0% | 7% | newNew since September 2026: not ranked then, 7% now. | New this edition | Rank 5 of 121, unchanged |
| Paid ads | 3% | 8% | ▲+4Since September 2026: 3% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 5 of 113 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Skai across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Skai across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 2 | 5 |
| Perplexity Sonar | 1 | 0 | 2 | 0 | 3 |
| Grok 4.20 | 2 | 0 | 1 | 0 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 2 | 0 | 5 |
| Llama 4 Maverick | 1 | 0 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 1 | 3 |
| Kimi K2 | 0 | 0 | 2 | 3 | 5 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels10
Paraphrase32 labels17
Comparative35 labels11not counted in share
Budget-constrained23 labels12
Scale-constrained26 labels6
Negative19 labels3not counted in share
First choiceAlternativeMentionNegative158 labels in all, every segment counted; 45 of the 59 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Enterprise-grade platform that manages advertising across Google, Meta, LinkedIn, Amazon, and Apple Search Ads from a single interface” MiniMax M2.5 · Paid ads · direct prompt · first choice
“If you have a dedicated, skilled PPC manager: Lean toward Skai or MEGA AI for heavy-hitting automation and deep optimization.” Qwen 3.7 Flash · Paid ads · scale prompt · first choice
“Top Recommendation: Skai (formerly Kenshoo) ... Skai edges out as the overall best balance for robust B2B management.” Grok 4.20 · Paid ads · direct prompt · first choice
“the best platform for a mid-sized B2B company to run and manage retail media ads would be Skai, formerly known as Kenshoo” Llama 4 Maverick · Retail media · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid heavy enterprise platforms like Skai or CommerceIQ unless you plan on hiring a dedicated agency” Gemini 3.5 Flash · Retail media · paraphrase prompt · hard negative
“Avoid: Enterprise platforms like Skai” Kimi K2 · Paid ads · budget prompt · hard negative
“Be very cautious with Skai/Kenshoo unless you're a large enterprise with dedicated implementation resources.” Kimi K2 · Paid ads · negative prompt · soft negative
“Caution advised for Small and Medium Businesses (SMBs)... Entry-level pricing starts around $114,000/year” Qwen 3.7 Flash · Paid ads · negative prompt · soft negative
Named alongside
The products named in the same answers as Skai, over the 158 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Skai was named but was not.ShowHide
Named alongside
The products named in the same answers as Skai, over the 158 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Skai was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Skai. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 155 of the 158 answers that named Skai and are not a share of its labels.
Domains cited
g2.com63
get-ryze.ai60
skai.ioYour site58
blog.hubspot.com55
worldmetrics.org50
fueler.io49
adstellar.ai46
guideflow.com43
us.fitgap.com42
resources.rework.com33
441 of the 499 domain citations in answers naming Skai came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
skai.io is not in Google's top ten for any of the category's searches. In the answers, Skai takes 7% of first choices and Google Ads takes 13%.ShowHide
Search and answers
skai.io is not in Google's top ten for any of the category's searches. In the answers, Skai takes 7% of first choices and Google Ads takes 13%.
ShowHideIn search
Google, US estimatesPosition for “paid search and social ads management platform”
–
not in the top ten
Position for “best paid search and social ads management platform”
–
not in the top ten
- Searches for its name, Google
- 6,600 a month (“skai”)
- AI search demand for its name, est.
- 2,387 a month
- Organic visits to its site
- about 12,905 a month
- Searches its site ranks for
- 1,317 · 86 in the top three
- Sites linking to it
- 4,135
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
7%
rank 5 of 113 in paid ads
Segment leader
13%
Google Ads
- First choices
- 45 across its categories
- Named in
- 158 answers
- Its own site cited
- in 155 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on skai.io
3,200
subdomains included
Content
913
counted in the table below
Documentation
0
Product · Integration
46 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 629 | 13 | 2026-09-27 | SEO | |
| Case study | 152 | 6 | 2026-09-17 | ||
| Glossary or explainer | 61 | 0 | 2025-05-07 | ||
| Report or ebook | 33 | 2 | 2026-07-28 | ||
| News or press | 25 | 3 | 2026-09-23 | ||
| Comparison | 8 | 2 | 2026-08-27 | ||
| Webinar or virtual event | 3 | 0 | 2023-02-24 | ||
| Conference or event | 1 | 1 | 2026-10-21 | ||
| Template or tool | 1 | 0 | 2025-06-01 |
Most recent
- 2026-10-21Skai chicago mixer conference or event
- 2026-09-27Ready for ai agents to do more inside skais 34 tool agent connect launch blog
- 2026-09-23Skai launches agent connect opening its omnichannel marketing infrastructure to external ai agents news or press
- 2026-09-23The road to agentic marketing skai at amazon ads unboxed 2021 2025 blog
- 2026-09-17How matrixx cpg turned skai data into repeatable ai workflows with claude case study
- 2026-09-16Whos accountable when ai agents buy media blog
Events in person
Last twelve months
- October 21, 2026Agentic Accelerator | ChicagoBureau de Skai Chicago, Chicago, United States · hosted
As the event pages on skai.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page skai.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Skai
What the judge wrote, as written, with how often. The vendor table decides that these count as Skai; a claim can dispute any of them.
Skai (formerly Kenshoo) 11Skai (by Acquisio) 1
Follow Skai
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Skai is its own company.ShowHide
The company
Skai is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-Powered Commerce Media Platform
- For
- teams managing and optimizing media across channels
- Price stated
- Standard: $114k per year; Advanced: $276k per year; Enterprise: $504k per year; Enterprise Premier: $756k per year; Enterprise Premier +: Contact Us skai.io/pricing
- Starting price
- 114k per year skai.io/pricing
- Integrations claimed
- 120 skai.io/pricing
- Customers named
- The Barcode GroupCarat EMEAChannel BakersTinuitiMinsterFB
- Not stated on the pages read
- Free plan or trial, certifications, hosting
What Skai's own pages state, read September 28, 2026: skai.io, skai.io/pricing, skai.io/capabilities, skai.io/customers, skai.io/company/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Skai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Skai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Skai by email, built from the raw record of the edition. It shows:
- where Skai is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Skai, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.