GTM AI Index
Index Vendors › Skai · September 2026 Edition
2 categories · Ranked

Skai

105Judge labels
28First choices
25Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
42% in Paid ads for enterprise buyers
Rank 9 of 137 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 27% of its 26 labels there were negative.
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Skai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Search and social advertising platformsMarketing3%9 of 13727%26criticized challenger
Channel partner and local marketingPartner and channel0%38 of 1080%2under 10 labels · led by JourneyBee at 15%

Movement

This is the first edition on this tier, so no move can be computed for Skai yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Skai across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini10001
Gemini 3.5 Flash10012
Perplexity Sonar10102
Grok 4.1 Fast02024
Mistral Small11103
DeepSeek V4 Flash02125
Llama 4 Maverick01203
Qwen 3.7 Flash10001
Kimi K211125
GLM 4.7 FlashX01001
MiniMax M2.500000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labels9
Paraphrase16 labels8
Comparative24 labels12not counted in share
Budget-constrained13 labels6
Scale-constrained19 labels5
Negative17 labels1not counted in share
First choiceAlternativeMentionNegative105 labels in all, every segment counted; 28 of the 41 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose MarinOne or Skai if you manage large budgets, multiple accounts, and need strong reporting/governance.” Perplexity Sonar · Paid ads · comparative prompt · first choice
“Choose Skai to manage both retail media networks and search/social portfolios under one unified umbrella.” Gemini 3.5 Flash · Paid ads · comparative prompt · first choice
“I'd generally recommend Skai if your team wants one platform to manage both PPC and paid social” GPT-5.4 mini · Paid ads · paraphrase prompt · first choice
“Unified search + social + retail media | Skai ... enterprise management layer (like Skai or Smartly.io)” Kimi K2 · Paid ads · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid: Enterprise platforms like Skai/Kenshoo ($95,000+/year)” Kimi K2 · Paid ads · budget prompt · hard negative
“Avoid Skai unless spend >$4M/year” Grok 4.1 Fast · Paid ads · direct prompt · hard negative
“Mostly solid (4.0-4.7/5), but watch for steep learning curves, API lags, high fees for low-spend accounts” Grok 4.1 Fast · Paid ads · negative prompt · soft negative
“these start at $114K+/year for Skai's Standard tier, which is overkill for most mid-sized companies” DeepSeek V4 Flash · Paid ads · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Skai, over the 105 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Skai was named but was not.
ProductSame answerTook the first choice insteadHead to head
Marin Software77 of 1057Not in the top three
Optmyzr50 of 10510Not in the top three
Smartly48 of 1051Not in the top three
Adobe Advertising28 of 1051Not in the top three
Google Ads26 of 1055Not in the top three
Google Search Ads 36023 of 1056Not in the top three
Meta Ads22 of 1056Not in the top three
Madgicx22 of 1054Not in the top three
LinkedIn Campaign Manager22 of 1052Not in the top three
Sprinklr22 of 1051Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Skai. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 16 of the 105 answers that named Skai and are not a share of its labels.

Domains cited

g2.com7
worldmetrics.org7
clicksgeek.com6
get-ryze.ai6
madgicx.com6
adstellar.ai5
guideflow.com5
zipdo.co5
cometly.com4
skai.ioYour site4

Fifty-one of the fifty-five domain citations in answers naming Skai came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Skai

What the judge wrote, as written, with how often. The vendor table decides that these count as Skai; a claim can dispute any of them.
Skai (formerly Kenshoo) 7Skai (Kenshoo) 1Skai (ex-Kenshoo) 1Skai/Kenshoo 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Skai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Skai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at skai.io is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.