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Index › Marketing › Retail media › Walmart Connect vs Skai
Retail media platforms · October 2026 Edition

Walmart Connect vs Skai

Three of fourteen models named Walmart Connect first on the direct prompt; zero named Skai. Walmart Connect was named by fourteen of the fourteen models and Skai by six and Walmart Connect carries 56 labels and Skai 10, so the shares are not directly comparable.

Walmart Connect

accepted challenger

Named in two categories this edition.

Skai

accepted challenger

Named in two categories this edition.

First-choice share16%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 9; printed, not drawn.
Labels5610A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Walmart Connect reading right to left. Rank and label count are printed, not drawn.Amazon Ads was named alongside these two in eight of the fourteen direct answers. Amazon Ads vs Walmart Connect · Amazon Ads vs Skai · Walmart Connect vs Pacvue

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Walmart ConnectFirst choices, of fourteen modelsSkai
Direct301 against Walmart Connect
Paraphrase132 against Walmart Connect · 1 against Skai
Comparative10
Budget-constrained50
Scale-constrained00
Negative007 against Walmart Connect
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Walmart Connect and Skai were named in the same answer twenty-three times, of the 157 answers naming Walmart Connect and the 158 naming Skai. In those answers Skai took the first choice four times and Walmart Connect two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Walmart Connect and Skai stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Walmart Connect Skai first choice named as an alternative argued againstblank: not namedEach cell is one answer, Walmart Connect on the left and Skai on the right.

The direct prompt

The plain question, one answer per model, grouped by where Walmart Connect and Skai stood in it.

Walmart Connect first, Skai not the choice

3 of 14 modelsSkai was named in the answer but not as the choice, or not at all.
GPT-5.4 miniWalmart Connect alternatives: Amazon Ads, Criteo, Pacvue
Mistral SmallAmazon Ads, Walmart Connect alternatives: Pacvue, Quartile
GLM 4.7 FlashXAmazon Ads, Walmart Connect alternatives: Criteo, Target Roundel, Teikametrics

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashPacvue alternatives: CitrusAd, Kevel, Mirakl Ads, Skai
Grok 4.1 FastAmazon Ads alternatives: Walmart Connect
DeepSeek V4 FlashAmazon Ads alternatives: AdLib, Microsoft Advertising, Walmart Connect
Qwen 3.7 FlashFaire, Google Ads, LinkedIn Campaign Manager alternatives: Amazon Ads, Walmart Connect
MiniMax M2.5Amazon Ads alternatives: Best Buy Ads, Criteo Commerce Media Platform, Walmart Connect

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Demandbase, StackAdapt alternatives: Amazon, Home Depot's retail media network
Perplexity SonarStackAdapt alternatives: Criteo Retail Media
Llama 4 Maverickno first choice
Kimi K2Microsoft Advertising alternatives: Amazon Business Ads, Criteo, Google Ads, LinkedIn Campaign Manager, Moloco Retail Media Platform
GPT-6 LunaAmazon Ads alternatives: Pacvue
Muse Glimmer 30BCriteo, Mirakl Ads alternatives: Moloco Retail Media Platform, Osmos

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Walmart Connect leads by ten points.
Walmart Connect10%#3 of 10
Skai0%#– of 10
The full small business standing →
Mid-marketThe figures above
Walmart Connect leads by eleven points.
Walmart Connect16%#2 of 9
Skai5%#4 of 9
The full mid-market standing →
Enterprise
The order flips: Skai leads at enterprise.
Skai30%#1 of 11
Walmart Connect9%#3 of 11
The full enterprise standing →

What the models said about Walmart Connect

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid pure retail media platforms (like standard Amazon Ads or Walmart Connect)” Kimi K2 · direct prompt · hard negative
“While platforms like Walmart Connect and Instacart Ads are popular, they are not always the most cost-effective and may require significant investment for smaller teams” Mistral Small · negative prompt · soft negative
“Platforms like Amazon Advertising, Walmart Connect, Target Roundel, and similar retail media networks focus on: Consumer shopping behavior” Claude Haiku 4.5 · paraphrase prompt · soft negative
“start with Walmart Connect if you want the best balance of scale, self-service accessibility, and retail-media maturity for a mid-market team” GPT-5.4 mini · direct prompt · first choice
“The best retail media advertising platform for a company with a limited budget is Amazon Advertising or Walmart Connect.” Llama 4 Maverick · budget prompt · first choice
“For the smallest budgets, Walmart Connect is typically the best starting point due to lower costs and competition.” MiniMax M2.5 · budget prompt · first choice

What the models said about Skai

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Avoid heavy enterprise platforms like Skai or CommerceIQ unless you plan on hiring a dedicated agency” Gemini 3.5 Flash · paraphrase prompt · hard negative
“the best platform for a mid-sized B2B company to run and manage retail media ads would be Skai, formerly known as Kenshoo” Llama 4 Maverick · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.