Three of fourteen models named Walmart Connect first on the direct prompt; zero named Skai. Walmart Connect was named by fourteen of the fourteen models and Skai by six and Walmart Connect carries 56 labels and Skai 10, so the shares are not directly comparable.
Named in two categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.
Across every category in the October 2026 Edition, Walmart Connect and Skai were named in the same answer twenty-three times, of the 157 answers naming Walmart Connect and the 158 naming Skai. In those answers Skai took the first choice four times and Walmart Connect two.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid pure retail media platforms (like standard Amazon Ads or Walmart Connect)” Kimi K2 · direct prompt · hard negative
“While platforms like Walmart Connect and Instacart Ads are popular, they are not always the most cost-effective and may require significant investment for smaller teams” Mistral Small · negative prompt · soft negative
“Platforms like Amazon Advertising, Walmart Connect, Target Roundel, and similar retail media networks focus on: Consumer shopping behavior” Claude Haiku 4.5 · paraphrase prompt · soft negative
“start with Walmart Connect if you want the best balance of scale, self-service accessibility, and retail-media maturity for a mid-market team” GPT-5.4 mini · direct prompt · first choice
“The best retail media advertising platform for a company with a limited budget is Amazon Advertising or Walmart Connect.” Llama 4 Maverick · budget prompt · first choice
“For the smallest budgets, Walmart Connect is typically the best starting point due to lower costs and competition.” MiniMax M2.5 · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid heavy enterprise platforms like Skai or CommerceIQ unless you plan on hiring a dedicated agency” Gemini 3.5 Flash · paraphrase prompt · hard negative
“the best platform for a mid-sized B2B company to run and manage retail media ads would be Skai, formerly known as Kenshoo” Llama 4 Maverick · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.