Skai vs Criteo
Zero of fourteen models named Skai first on the direct prompt; one named Criteo. Skai was named by six of the fourteen models and Criteo by nine and Skai carries 10 labels and Criteo 15, so the shares are not directly comparable.
Named in two categories this edition.
Paris, France, founded 2005. Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.
By framing
SkaiFirst choices, of fourteen modelsCriteo
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | |
Skai Criteo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Skai on the left and Criteo on the right.The direct prompt
Criteo first, Skai not the choice
1 of 14 modelsSkai was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Skai5%#4 of 9Criteo2%#6 of 9What the models said about Skai
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid heavy enterprise platforms like Skai or CommerceIQ unless you plan on hiring a dedicated agency” Gemini 3.5 Flash · paraphrase prompt · hard negative
“the best platform for a mid-sized B2B company to run and manage retail media ads would be Skai, formerly known as Kenshoo” Llama 4 Maverick · paraphrase prompt · first choice
What the models said about Criteo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Platforms to AVOID with Limited Budgets ... Built for scale; requires large catalogs” Kimi K2 · budget prompt · hard negative
“entry threshold is high — self-serve starts around $10K/month ... likely too steep for a mid-market B2B company” DeepSeek V4 Flash · direct prompt · soft negative
“Criteo is also repeatedly listed as best for cross-device targeting in retail media shortlists.” Muse Glimmer 30B · direct prompt · first choice
“Choose Criteo if you want a self-service retail media platform with campaign management and performance reporting.” Perplexity Sonar · paraphrase prompt · alternative
“pair it with a multi-network platform like Pacvue or Criteo to manage campaigns centrally” GPT-5.4 mini · direct prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.