Amazon Ads vs Criteo
Six of fourteen models named Amazon Ads first on the direct prompt; one named Criteo. Amazon Ads was named by fourteen of the fourteen models and Criteo by nine and Amazon Ads carries 43 labels and Criteo 15, so the shares are not directly comparable.
Amazon Ads
endorsed leaderNamed in five categories this edition.
Paris, France, founded 2005. Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.
By framing
Across every category in the October 2026 Edition, Amazon Ads and Criteo were named in the same answer twenty-four times, of the 145 answers naming Amazon Ads and the 51 naming Criteo. In those answers Criteo took the first choice zero times and Amazon Ads thirteen.
Every model, every framing
| Model | DirectAA | ParaphraseAA | ComparativeAA | Budget-constrainedAA | Scale-constrainedAA | NegativeAA |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | AA | AA | ||||
| GPT-5.4 mini | AA | AA | AA | |||
| Gemini 3.5 Flash | AA | AA | ||||
| Perplexity Sonar | AA | AA | ||||
| Grok 4.1 Fast | AA | AA | AA | AA | AA | |
| Mistral Small | AA | AA | ||||
| DeepSeek V4 Flash | AA | AA | AA | AA | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | AA | AA | ||||
| Kimi K2 | | AA | | |||
| GLM 4.7 FlashX | AA | AA | AA | |||
| MiniMax M2.5 | AA | AA | ||||
| GPT-6 Luna | AA | AA | AA | |||
| Muse Glimmer 30B | | AA | AA | AA |
CriteoAA first choiceAA named as an alternativeAA argued againstblank: not namedEach cell is one answer, Amazon Ads on the left and Criteo on the right.The direct prompt
Amazon Ads first, Criteo an alternative
6 of 14 modelsCriteo was named in the answer but not as the choice, or not at all.Criteo first, Amazon Ads not the choice
1 of 14 modelsAmazon Ads was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Criteo2%#5 of 10Criteo2%#6 of 9Criteo0%#9 of 11What the models said about Amazon Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Start with Amazon Ads if your B2B products appear on Amazon ... it has the broadest tools, mid-market accessibility, and some B2B extensions.” Grok 4.1 Fast · direct prompt · first choice
“Amazon Ads (including Amazon Business and the DSP) is the most practical "best-fit" retail-media platform for most mid-market B2B companies.” MiniMax M2.5 · direct prompt · first choice
“Amazon remains the default for many brands due to its scale, mature tools, and proven performance. However, it can be competitive and expensive.” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about Criteo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Platforms to AVOID with Limited Budgets ... Built for scale; requires large catalogs” Kimi K2 · budget prompt · hard negative
“entry threshold is high — self-serve starts around $10K/month ... likely too steep for a mid-market B2B company” DeepSeek V4 Flash · direct prompt · soft negative
“Criteo is also repeatedly listed as best for cross-device targeting in retail media shortlists.” Muse Glimmer 30B · direct prompt · first choice
“Choose Criteo if you want a self-service retail media platform with campaign management and performance reporting.” Perplexity Sonar · paraphrase prompt · alternative
“pair it with a multi-network platform like Pacvue or Criteo to manage campaigns centrally” GPT-5.4 mini · direct prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.