3 categories · RankedCriteo
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail media platforms | Marketing | 2% | 10 of 121 | 13% | 15 | accepted challenger | |
| Programmatic and display advertising | Marketing | 0% | 29 of 92 | 0% | 3 | under 10 labels · led by StackAdapt at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity resolution | GTM data and infrastructure | 0% | 114 of 140 | 100% | 1 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Criteo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Criteo is also repeatedly listed as best for cross-device targeting in retail media shortlists.” Muse Glimmer 30B · Retail media · direct prompt · first choice
“Choose Criteo if you want a self-service retail media platform with campaign management and performance reporting.” Perplexity Sonar · Retail media · paraphrase prompt · alternative
“pair it with a multi-network platform like Pacvue or Criteo to manage campaigns centrally” GPT-5.4 mini · Retail media · direct prompt · alternative
“Named a Leader in IDC's 2024 Retail Media assessment; strong commerce media platform” Kimi K2 · Retail media · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms to AVOID with Limited Budgets ... Built for scale; requires large catalogs” Kimi K2 · Retail media · budget prompt · hard negative
“entry threshold is high — self-serve starts around $10K/month ... likely too steep for a mid-market B2B company” DeepSeek V4 Flash · Retail media · direct prompt · soft negative
“Ad-tech companies involved in identity resolution” MiniMax M2.5 · Identity · negative prompt · soft negative
Named alongside
The products named in the same answers as Criteo, over the 51 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Criteo was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 49 of the 51 answers that named Criteo and are not a share of its labels.
Domains cited
154 of the 171 domain citations in answers naming Criteo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
criteo.com ranks 2 on Google for the category's searches. In the answers, Criteo takes 2% of first choices and Amazon Ads takes 33%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 6,600 a month (“criteo”)
- AI search demand for its name, est.
- 245 a month
- Organic visits to its site
- about 37,077 a month
- Searches its site ranks for
- 7,796 · 537 in the top three
- Sites linking to it
- 33,248
- Paid Google search
- 1 searches its ads show for, about 13 clicks and $577 a month (estimate)
In answers
This edition- First choices
- 2 across its categories
- Named in
- 51 answers
- Its own site cited
- in 49 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 546 | 15 | 2026-09-15 | Video ads | |
| Case study | 329 | 9 | 2026-09-14 | ||
| Webinar or virtual event | 43 | 0 | 2026-04-01 | ||
| News or press | 31 | 5 | 2026-09-01 | ||
| Comparison | 14 | 1 | 2026-08-06 | ||
| Podcast or video | 10 | 0 | 2019-01-22 | ||
| Glossary or explainer | 8 | 1 | 2026-07-31 | ||
| Report or ebook | 5 | 0 | 2020-06-01 | ||
| Template or tool | 4 | 1 | 2026-07-17 | ||
| Conference or event | 1 | undated |
Most recent
- 2026-09-15Cpg research 2026 blog
- 2026-09-14Interparfums case study
- 2026-09-09Dentsu case study
- 2026-09-09Gonser case study
- 2026-09-08Turkishairlines case study
- 2026-09-03When to start holiday marketing strategies for before during and after cyber week blog
How it is countedHide how it is counted
Every page criteo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Criteo
Follow Criteo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Criteo.ShowHide
The company
On record
Wikidata- Website
- criteo.com
- Headquarters
- Paris, France
- Founded
- 2005
- Ownership
- Public, CRTO on Nasdaq
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The Global Commerce Intelligence Platform
- For
- marketers and media owners
- Price stated
- GO campaigns run on automated budget models using CPM pricing criteo.com/go/features
- Free plan or trial
- Get up to $1500 in free ad credit criteo.com/go/features
- Integrations claimed
- 40 criteo.com/go/features
- Certifications
- SOC 2 (Service Organization Control)ISO/IEC 27001Brand safety Powered by Double Verify
- Customers named
- AdidasYSL BeautyFreshDirectRaptiveOmnicom Media GroupAventonWine Country Gift BasketsPatch Media
- Not stated on the pages read
- Starting price, hosting
What Criteo's own pages state, read October 5, 2026: criteo.com, criteo.com/br/security, criteo.com/go/features. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Criteo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Criteo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Criteo by email, built from the raw record of the edition. It shows:
- where Criteo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Criteo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.