Every category where a model named Criteo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	47 of 96	33%	6	under 10 labels · led by StackAdapt at 61%
Native and content advertising	Marketing	0%	21 of 72	0%	3	under 10 labels · led by StackAdapt at 23%
Attribution and marketing mix modeling	Marketing	0%	75 of 124	0%	1	under 10 labels · led by Dreamdata at 29%
Ecommerce marketing	Marketing	0%	130 of 154	100%	1	under 10 labels · led by HubSpot Marketing Hub at 36%

Movement

This is the first edition on this tier, so no move can be computed for Criteo yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Criteo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	2	0	2
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	0	2
Kimi K2	0	2	0	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase1 labelNone

Comparative7 labelsNone

Budget-constrained2 labelsNone

Scale-constrained3 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best For: Retailers and DTC (Direct-to-Consumer) brands focusing on the bottom of the funnel.” Qwen 3.7 Flash · Programmatic · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Independent Retargeting Networks (e.g., AdRoll, Criteo) ... "black box" networks struggle to match users effectively” Gemini 3.5 Flash · Ecommerce marketing · negative prompt · hard negative

“observed serving ads on Made-for-Advertising websites” DeepSeek V4 Flash · Programmatic · negative prompt · soft negative

“SSPs like Magnite, PubMatic, Criteo, Xandr” Grok 4.1 Fast · Programmatic · negative prompt · soft negative

Named alongside

The products named in the same answers as Criteo, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Criteo was named but was not.

ProductSame answerTook the first choice insteadHead to head

StackAdapt18 of 273Not in the top three

Teads14 of 271Not in the top three

Amazon DSP12 of 272Not in the top three

The Trade Desk11 of 278Not in the top three

MGID11 of 273Not in the top three

Revcontent10 of 274Not in the top three

Taboola10 of 271Not in the top three

Google Display & Video 3609 of 272Not in the top three

Sharethrough9 of 270Not in the top three

TripleLift8 of 270Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Criteo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 27 answers that named Criteo and are not a share of its labels.

Domains cited

admanage.ai1

cience.com1

directiveconsulting.com1

eskimi.com1

fetchfunnel.com1

fixthephoto.com1

getadlib.com1

improvado.io1

inbeat.co1

influencermarketinghub.com1

Ten of the ten domain citations in answers naming Criteo came from somebody else's page.

Pages cited

admanage.ai/blog/programmatic-advertising-platforms1

cience.com/blog/programmatic-advertising-platforms1

directiveconsulting.com/blog/the-top-5-programmatic-platforms-leading-the-way-in-20261

eskimi.com/blog/programmatic-advertising-platforms1

fetchfunnel.com/ultimate-programmatic-advertising-platforms1

fixthephoto.com/top-programmatic-advertising-platforms.html1

getadlib.com/blog/top-programmatic-advertising-tools1

improvado.io/blog/top-programmatic-platforms1

Pages are listed as the models cited them.

The company

Criteo.

Website: criteo.com
Headquarters: Paris, France
Founded: 2005
Ownership: Public, CRTO on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Criteo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Criteo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at criteo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.