Every category where a model named Kevel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Retail media platforms	Marketing	0%	28 of 121	0%	4	under 10 labels · led by Amazon Ads at 33%
Native and content advertising	Marketing	0%	54 of 86	0%	1	under 10 labels · led by StackAdapt at 41%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Kevel yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Kevel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	1	2
Perplexity Sonar	0	1	1
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase1 labelNone

Comparative9 labels1not counted in share

Budget-constrained2 labels2

Scale-constrained5 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you are building an ad network: Go with Kevel” Gemini 3.5 Flash · Retail media · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Kevel, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kevel was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Skai12 of 202Not among the top eight

Criteo12 of 201Not among the top eight

CitrusAd11 of 201Not among the top eight

Pacvue10 of 201Not among the top eight

Walmart Connect10 of 200Not among the top eight

Amazon Ads8 of 204Not among the top eight

Instacart Ads6 of 200Not among the top eight

Kroger Precision Marketing6 of 200Not among the top eight

Target Roundel6 of 200Not among the top eight

Topsort6 of 200Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Kevel. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 20 of the 20 answers that named Kevel and are not a share of its labels.

Domains cited

guideflow.com12

kevel.comYour site10

criteo.com9

osmos.ai7

skai.io7

us.fitgap.com7

adtelligent.com6

g2.com6

improvado.io6

shopify.com5

Sixty-five of the seventy-five domain citations in answers naming Kevel came from somebody else's page.

Pages cited

guideflow.com/blog/retail-media-platforms11

adtelligent.com/blog/top-retail-media-solutions6

us.fitgap.com/search/retail-media-advertising-platforms/enterprise6

g2.com/categories/retail-media-advertising-platforms5

improvado.io/blog/top-retail-media-networks5

osmos.ai/blog/retail-media-evolution-the-complete-guide5

shopify.com/blog/retail-media5

tinuiti.com/blog/ecommerce/retail-media-networks5

Pages are listed as the models cited them.

Search and answers

kevel.com ranks 4 on Google for the category's searches. In the answers, Kevel takes 0% of first choices and Amazon Ads takes 33%.

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In search

Google, US estimates

Position for “retail media advertising platform”

–

not in the top ten

Position for “best retail media advertising platform”

Searches for its name, Google: 1,000 a month (“kevel”)
AI search demand for its name, est.: 28 a month
Organic visits to its site: about 5,478 a month
Searches its site ranks for: 952 · 81 in the top three
Sites linking to it: 1,797
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

25 ads · 16 text, 6 image, 3 video · 0 shown in the last 30 days

First shown October 2021, as Adzerk, Inc, verified.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 28 of 121 in retail media

Segment leader

33%

Amazon Ads

First choices: 2 across its categories
Named in: 20 answers
Its own site cited: in 20 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on kevel.com

395

subdomains included

Content

339

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	285	181	2026-09-23	CDP, Consent
Case study	27	27	2026-07-09
Glossary or explainer	8	8	2026-07-09	CDP
Report or ebook	7	undated
Comparison	7	6	2026-07-09	CDP, CRM
Conference or event	2	2	2026-07-09
News or press	2	1	2026-07-09
Podcast or video	1	1	2026-07-09

Most recent

2026-09-23Retail medias real bottleneck isnt technology art sebastian blog
2026-09-23On site meets off site inside the partnership fixing retail medias fragmentation problem blog
2026-09-22Nontraditional ad platforms blog
2026-09-16Retail media rfi and rfp a leaders guide with template blog
2026-09-01From legos to launch how kevel is powering the next generation of commerce media blog
2026-09-01From manual work to ai intelligence the next stage of retail media reporting blog

How it is countedHide how it is counted

Every page kevel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Kevel

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Kevel is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The only commerce media platform that gives you complete control of your data, technology, monetisation strategy and growth trajectory.
kevel.com
For: retailers, marketplaces, fintechs, travel brands, and delivery apps
kevel.com
Certifications: SOC 1SOC 2GDPRCCPACSA STARCSA STAR AttestationNIST CSFSOC 1 Type 2
Customers named: Home DepotPayPalDollar GeneralLyftChewyMC SonaeEl Corte InglésCoinGecko
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Kevel's own pages state, read October 5, 2026: kevel.com, trust.kevel.com, kevel.com/customers, kevel.com/lp/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kevel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kevel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Kevel by email, built from the raw record of the edition. It shows:

where Kevel is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Kevel, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.