1 category · RankedInstacart Ads
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail media platforms | Marketing | 2% | 9 of 121 | 14% | 29 | accepted challenger |
Movement
By model
How each model treated Instacart Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.1 Fast | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 1 | 0 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 0 | 1 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Amazon Advertising or Instacart Ads (if in grocery/FMCG) offer the best combination of low barriers to entry” Kimi K2 · Retail media · budget prompt · first choice
“If you are a CPG brand trying to win the digital or physical grocery cart, prioritize Instacart and Kroger.” Gemini 3.5 Flash · Retail media · comparative prompt · alternative
“If you sell grocery products and your customers shop through Instacart, its ads may be a better fit” GPT-6 Luna · Retail media · budget prompt · alternative
“If your products are sold in grocery or convenience channels, Instacart Ads is also worth testing.” Mistral Small · Retail media · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“such as Swiftly and Instacart Ads, have limited third-party review coverage, making it harder to validate their performance and reliability” Mistral Small · Retail media · negative prompt · soft negative
“API rate limits can bottleneck high-volume advertisers, the schema has quarterly breaking changes requiring connector maintenance” Claude Haiku 4.5 · Retail media · negative prompt · soft negative
“Instacart Ads if you are not a grocery/CPG brand, need scale beyond its audience” Perplexity Sonar · Retail media · negative prompt · soft negative
“subject to the same measurement and data usability complaints” Muse Glimmer 30B · Retail media · negative prompt · soft negative
Named alongside
The products named in the same answers as Instacart Ads, over the 73 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Instacart Ads was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 73 of the 73 answers that named Instacart Ads and are not a share of its labels.
Domains cited
256 of the 256 domain citations in answers naming Instacart Ads came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
instacart.com is not in Google's top ten for any of the category's searches. In the answers, Instacart Ads takes 2% of first choices and Amazon Ads takes 33%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,600 a month (“instacart ads”)
- AI search demand for its name, est.
- 31 a month
- Organic visits to its site
- about 20,045,198 a month
- Searches its site ranks for
- 3,005,005 · 132,128 in the top three
- Sites linking to it
- 30,366
- Paid Google search
- 164 searches its ads show for, about 5,944 clicks and $14,806 a month (estimate)
In answers
This edition- First choices
- 1 across its categories
- Named in
- 73 answers
- Its own site cited
- in 73 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 23 | 1 | 2026-07-09 | ||
| Template or tool | 11 | undated | |||
| Blog | 9 | undated | |||
| Case study | 6 | undated | |||
| News or press | 2 | 1 | 2026-09-09 | ||
| Comparison | 1 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-09-09Meet clementine instacart s ai shopping assistant that takes what s for dinner off your plate news or press
- 2026-07-09White paper turning the perimeter into a profit engine report or ebook
How it is countedHide how it is counted
Every page instacart.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow Instacart Ads
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Instacart Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Instacart Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Instacart Ads by email, built from the raw record of the edition. It shows:
- where Instacart Ads is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Instacart Ads, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.