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GTM AI Index
Index › Products › Instacart Ads › Alternatives · October 2026 Edition
One category · what the models named instead

Alternatives to Instacart Ads, as AI models named them

In the October 2026 Edition, 205 of the 252 answers collected in the one category where Instacart Ads holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 205 answers that did not name Instacart Ads, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Retail media platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Instacart Ads is not its first choice or an alternative in it.
Small businessInstacart Ads is #6 of 10 here at 0% of first choices, 29 labels.

Sixty-one of the eighty-four answers did not name Instacart Ads; it was the first choice in four. The first choices in those sixty-one answers, seventeen products in all, the eight most named:

9 more in the record.The full small business standing →
Mid-marketInstacart Ads is #5 of 9 here at 2% of first choices, 29 labels.

Sixty-nine of the eighty-four answers did not name Instacart Ads; it was the first choice in one. The first choices in those sixty-nine answers, twenty-one products in all, the eight most named:

13 more in the record.The full mid-market standing →
EnterpriseInstacart Ads is #11 of 11 here at 0% of first choices, 15 labels.

Seventy-five of the eighty-four answers did not name Instacart Ads; it was the first choice in zero. The first choices in those seventy-five answers, twenty-five products in all, the eight most named:

17 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Instacart Ads neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Instacart Ads only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Instacart Ads's side.

Every answer and every label behind these figures is in the record, sent on request. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Instacart Ads was named by a model, not endorsed by anyone.