GTM AI Index

Index › Vendors › Amazon · September 2026 Edition

Amazon · 3 categories · Named, not ranked

Amazon

7Judge labels

0First choices

2Negative labels

7 of 12Models named it

3Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

6 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Amazon was named 6 times in Ecommerce and 2 other categories, where BigCommerce B2B Edition led with 27%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business25 of 56

under the label threshold

Mid-market26 of 98

under the label threshold

Enterprisenot named

No model named it for this buyer.

In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amazon for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Ecommerce platforms	Revenue operations	0%	26 of 98	25%	4	under 10 labels · led by BigCommerce B2B Edition at 27%
Affiliate and partner management	Partner and channel	0%	34 of 87	0%	1	under 10 labels · led by PartnerStack at 42%
Data management platforms	GTM data and infrastructure	0%	161 of 183	100%	1	under 10 labels · led by Segment at 18%

Movement

This is the first edition on this tier, so no move can be computed for Amazon yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Amazon across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative1 labelNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative7 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“reputable platforms like ShareASale, Impact, ThimPress, and Amazon curate legitimate businesses” Claude Haiku 4.5 · Affiliate · negative prompt · alternative

“Generally safer but still verify sellers: Amazon, Flipkart, eBay” Kimi K2 · Ecommerce · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Fined €32 million by France's CNIL for tracking warehouse workers' every movement” MiniMax M2.5 · DMP · negative prompt · hard negative

“A more nuanced caution is Amazon, Etsy, and similar marketplaces: they can be useful for reach, but you usually give up customer ownership” Perplexity Sonar · Ecommerce · negative prompt · soft negative

Named alongside

The products named in the same answers as Amazon, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon was named but was not.

ProductSame answerTook the first choice insteadHead to head

Shopify4 of 72Not in the top three

BigCommerce4 of 71Not in the top three

WooCommerce4 of 70Not in the top three

eBay3 of 70Not in the top three

Adobe Commerce2 of 70Not in the top three

Etsy2 of 70Not in the top three

PrestaShop2 of 70Not in the top three

SHEIN2 of 70Not in the top three

Temu2 of 70Not in the top three

Wish2 of 70Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 7 answers that named Amazon and are not a share of its labels.

Domains cited

anura.io1

apparate.com.au1

azonpress.com1

bigcommerce.com1

blog.shift4shop.com1

blogrecode.com1

bmf.io1

canadacreate.com1

clickbank.com1

deliberatedirections.com1

Ten of the ten domain citations in answers naming Amazon came from somebody else's page.

Pages cited

anura.io/fraud-tidbits/top-8-affiliate-marketing-scams1

apparate.com.au/blog/ecommerce-platform-dead1

azonpress.com/affiliate-marketing-scams1

bigcommerce.com/articles/ecommerce/software1

blog.shift4shop.com/discontinued-ecommerce-platforms-how-to-avoid-their-mistakes1

blogrecode.com/best-e-commerce-platforms-for-online-business1

bmf.io/threads/what-are-the-main-issues-in-affiliate-networks.20291

canadacreate.com/top-affiliate-marketing-scams-to-watch-out-for-and-proven-tips-to-avoid-t1

Pages are listed as the models cited them.

Names read as Amazon

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon; a claim can dispute any of them.

Amazon Marketplace 1

The company

Amazon Europe Core is the company behind Amazon.

Website: amazon.com
Headquarters: Seattle, United States
Founded: 1994
Employees: about 1,500,000 (2023)
Ownership: Public, AMZN on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at amazonaws.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.