Every category where a model named Amazon Brand Registry for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Brand protection platforms	Marketing	0%	13 of 84	0%	4	under 10 labels · led by Red Points at 40%

Movement

This is the first edition on this tier, so no move can be computed for Amazon Brand Registry yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Amazon Brand Registry across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	1	1
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase4 labels2

Comparative2 labelsNone

Budget-constrained6 labelsNone

Scale-constrained0 labelsNone

Negative3 labels1not counted in share

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you sell physical products, this is essential. It is entirely free for companies with a registered trademark.” Gemini 3.5 Flash · Brand protection · budget prompt · alternative

“If you sell on Amazon, first enroll in Amazon Brand Registry, which is free for eligible brands” GPT-6 Luna · Brand protection · budget prompt · alternative

“platform-specific tools (e.g., Amazon/TikTok Brand Registry) to baseline needs” Grok 4.1 Fast · Brand protection · budget prompt · alternative

“Free if you have a registered trademark; gives you takedown tools on Amazon.” DeepSeek V4 Flash · Brand protection · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Amazon Brand Registry, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Brand Registry was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Red Points11 of 152Not among the top eight

BrandShield9 of 151Not among the top eight

Corsearch9 of 151Not among the top eight

MarqVision8 of 152Not among the top eight

Brand Protector5 of 153Not among the top eight

IP Moat4 of 152Not among the top eight

Google Alerts4 of 150Not among the top eight

ZeroFox4 of 150Not among the top eight

Netcraft3 of 150Not among the top eight

Project Zero3 of 150Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon Brand Registry. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 15 answers that named Amazon Brand Registry and are not a share of its labels.

Domains cited

redpoints.com10

thecmo.com8

spotsaas.com7

brandprotector.io6

knockoff.co6

marqvision.com6

g2.com5

brandshield.com4

ipzest.app4

netcraft.com4

Sixty of the sixty domain citations in answers naming Amazon Brand Registry came from somebody else's page.

Pages cited

redpoints.com/blog/best-brand-protection-software9

thecmo.com/tools/best-brand-protection-software7

spotsaas.com/category/brand-protection-software5

brandprotector.io/blog/red-points-alternatives4

g2.com/categories/brand-protection/small-business4

knockoff.co/guides/best-brand-protection-companies4

marqvision.com/blog/brand-protection-tools4

brandprotector.io/blog/brand-protection-software-pricing3

Pages are listed as the models cited them.

Search and answers

Where Amazon Brand Registry stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 9,900 a month (“amazon brand registry”)
AI search demand for its name, est.: 145 a month
Its own site: It sits on Amazon's site (amazon.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 13 of 84 in brand protection

Segment leader

40%

Red Points

First choices: 2 across its categories
Named in: 15 answers
Its own site cited: in 13 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Amazon Brand Registry

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Brand Registry; a claim can dispute any of them.

Amazon Brand Registry & Project Zero 1

Follow Amazon Brand Registry

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon Brand Registry.

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On record

Wikidata

Website: amazon.com
Headquarters: Seattle, United States
Founded: 1994
Employees: about 1,500,000 (2023)
Ownership: Public, AMZN on Nasdaq
Also from Amazon: Amazon, Amazon AMC, Amazon Ads Agent, Amazon Advertising, Amazon Audio Ads, Amazon Business Ads, Amazon Business Advertising, Amazon Connect and 4 more

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Brand Registry's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Brand Registry, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon Brand Registry by email, built from the raw record of the edition. It shows:

where Amazon Brand Registry is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Amazon Brand Registry, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.