EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 19 of 60, unchanged
Amazon Ads Agent
6Judge labels
0First choices
0Negative labels
2 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Amazon Ads Agent was named 1 time in Programmatic, where StackAdapt led with 48%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business35 of 71
0%1 label
under the label threshold
Mid-market38 of 92
0%1 label
under the label threshold
Enterprise15 of 64
0%2 labels
under the label threshold
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amazon Ads Agent for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 0% | 38 of 92 | 0% | 1 | under 10 labels · led by StackAdapt at 48% |
Movement
Since September 2026, Amazon Ads Agent held within the floor in its one category: no change cleared 11 points.
Best category · Programmatic · by segment
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 38 of 92, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amazon Ads Agent across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amazon Ads Agent across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative5 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative6 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“prioritizing commerce and Amazon streaming signals? Evaluate Amazon Ads Agent / its DSP capabilities” GPT-6 Luna · Programmatic · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Amazon Ads Agent, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Ads Agent was named but was not.ShowHide
Named alongside
The products named in the same answers as Amazon Ads Agent, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Ads Agent was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amazon Ads Agent. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 6 answers that named Amazon Ads Agent and are not a share of its labels.
Domains cited
advertising.amazon.comYour site6
thetradedesk.com5
stackadapt.com4
support.google.com4
site.adform.com2
yahooinc.com2
adroll.com1
advertising.roku.com1
basis.com1
experienceleague.adobe.com1
Twenty-one of the twenty-seven domain citations in answers naming Amazon Ads Agent came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Amazon Ads Agent
What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Ads Agent; a claim can dispute any of them.
Amazon Ads Agent / Amazon DSP capabilities 1
Follow Amazon Ads Agent
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amazon is the company behind Amazon Ads Agent.ShowHide
The company
Amazon is the company behind Amazon Ads Agent.
ShowHideOn record
Wikidata- Website
- amazon.com
- Headquarters
- Seattle, United States
- Founded
- 1994
- Employees
- about 1,500,000 (2023)
- Ownership
- Public, AMZN on Nasdaq
- Also from Amazon
- Amazon, Amazon AMC, Amazon Advertising, Amazon Audio Ads, Amazon Brand Registry, Amazon Business Ads, Amazon Business Advertising, Amazon Connect and 4 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Omnichannel advertising platform
- For
- Advertisers whether or not they sell products in the Amazon store; sellers enrolled in Amazon Brand Registry, book vendors, vendors, and agencies with clients
- Price stated
- Sponsored ads use cost-per-click (CPC) pricing with no minimum spend and budgets you control. Display, Video, and Audio campaigns are available self-service with budgets you set, or through managed service which typically requires a minimum spend that varies by country. advertising.amazon.com/adtech-solutions/amazon-ads-agent
- Integrations claimed
- 1 advertising.amazon.com/tr-tr/adtech-solutions/amazon-ads-agent
- Certifications
- Amazon Ads Programmatic Solutions CertificationAmazon Ads Programmatic Solutions Advanced CertificationCertificering voor Amazon Ads Programmatische OplossingenGeavanceerde certificering voor Programmatische Oplossingen van Amazon AdsAmazon Ads Programatik Çözümler SertifikasıAmazon Ads İleri Seviye Programatik Çözümler SertifikasıCertificazione Soluzioni programmatiche di Amazon AdsCertificazione avanzata Soluzioni programmatiche di Amazon Ads
- Not stated on the pages read
- Starting price, free plan or trial, hosting, customers
What Amazon Ads Agent's own pages state, read October 5, 2026: advertising.amazon.com/adtech-solutions/amazon-ads-agent, advertising.amazon.com/solutions/products/ads-agent, advertising.amazon.com/nl-nl/adtech-solutions/amazon-ads-agent, advertising.amazon.com/tr-tr/adtech-solutions/amazon-ads-agent, advertising.amazon.com/it-it/adtech-solutions/amazon-ads-agent. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Ads Agent's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Ads Agent, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon Ads Agent by email, built from the raw record of the edition. It shows:
- where Amazon Ads Agent is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon Ads Agent, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.