Small business▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 7 → 9 of 69
Google · 1 category · RankedGoogle Display Network
15Judge labels
1First choices
2Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Programmatic for small business buyers
Rank 78 of 92 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 67% of its 3 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business10 of 71
2%11 labels
accepted challenger
Mid-market78 of 92
0%3 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Display Network for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 0% | 78 of 92 | 67% | 3 | under 10 labels · led by StackAdapt at 48% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Google Display Network held within the floor in its one category: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 71 of 86, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 78 of 92, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Display Network across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Display Network across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase7 labelsNone
Comparative1 label1not counted in share
Budget-constrained3 labels1
Scale-constrained0 labelsNone
Negative3 labels1not counted in share
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Consider Google Display Network (GDN) if your budget is extremely tight ... though with more limited inventory” Kimi K2 · Programmatic · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
““Google Display Network called out for ‘poor quality inventory’ and ignoring inclusion 'white' lists.”” Muse Glimmer 30B · Programmatic · negative prompt · soft negative
“standard placements still include "shady" sites that scrape content” Qwen 3.7 Flash · Programmatic · negative prompt · soft negative
Named alongside
The products named in the same answers as Google Display Network, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Display Network was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Display Network, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Display Network was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Display Network. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 15 answers that named Google Display Network and are not a share of its labels.
Domains cited
stackadapt.com7
madgicx.com6
smartyads.com6
business.quora.com5
g2.com5
pipeline.zoominfo.com5
adwave.com4
demandbase.com4
improvado.io4
adquick.com3
Forty-nine of the forty-nine domain citations in answers naming Google Display Network came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Google Display Network stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Google Display Network stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 1,300 a month (“google display network”)
- AI search demand for its name, est.
- 147 a month
- Its own site
- It sits on Google's site (google.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 78 of 92 in programmatic
Segment leader
48%
StackAdapt
- First choices
- 1 across its categories
- Named in
- 15 answers
- Its own site cited
- in 14 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Google Display Network
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Display Network; a claim can dispute any of them.
Google Display Network (GDN) Standard 1
Follow Google Display Network
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google is the company behind Google Display Network.ShowHide
The company
Google is the company behind Google Display Network.
ShowHideOn record
Wikidata- Website
- google.com
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Ownership
- Part of Alphabet Inc.
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Display Network's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Display Network, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Display Network by email, built from the raw record of the edition. It shows:
- where Google Display Network is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Display Network, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.