GTM AI Index

Index › Vendors › Google Display Network · September 2026 Edition

Google · 2 categories · Named, not ranked

Google Display Network

13Judge labels

2First choices

5Negative labels

9 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Google Display Network was named 2 times in Ecommerce marketing and 1 other category, where HubSpot Marketing Hub led with 36%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market36 of 154

under the label threshold

Enterprisenot named

No model named it for this buyer.

In ecommerce marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google Display Network for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Ecommerce marketing	Marketing	0%	36 of 154	0%	1	under 10 labels · led by HubSpot Marketing Hub at 36%
Mobile apps	Marketing	0%	129 of 136	100%	1	under 10 labels · led by Meta Advantage+ App Campaigns at 15%

Movement

This is the first edition on this tier, so no move can be computed for Google Display Network yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Display Network across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase4 labels2

Comparative0 labelsNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative7 labels1not counted in share

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Run your retargeting campaigns directly inside Meta Ads Manager and Google Display Network (GDN).” Gemini 3.5 Flash · Ecommerce marketing · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid or extreme caution: ... Google Display Network app campaigns” Kimi K2 · Mobile apps · negative prompt · hard negative

Named alongside

The products named in the same answers as Google Display Network, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Display Network was named but was not.

ProductSame answerTook the first choice insteadHead to head

The Trade Desk8 of 130Not in the top three

StackAdapt7 of 133Not in the top three

DV3605 of 130Not in the top three

Meta Ads4 of 131Not in the top three

LinkedIn Campaign Manager4 of 130Not in the top three

TikTok Ads4 of 130Not in the top three

AdRoll3 of 132Not in the top three

Amazon DSP3 of 130Not in the top three

Google Ads3 of 130Not in the top three

SmartyAds2 of 131Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Display Network. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 13 answers that named Google Display Network and are not a share of its labels.

Domains cited

2pointagency.com1

adgeeks.agency1

admanage.ai1

adquick.com1

adwave.com1

aidigital.com1

blasto.ai1

epom.com1

getadlib.com1

heysid.com1

Ten of the ten domain citations in answers naming Google Display Network came from somebody else's page.

Pages cited

2pointagency.com/glossary/best-programmatic-ad-platforms-for-small-budgets1

adgeeks.agency/news/best-programmatic-advertising-agencies-for-small-businesses-in-20261

admanage.ai/blog/programmatic-advertising-platforms1

adquick.com/answers/programmatic-dooh/what-is-the-best-affordable-programmatic-dooh-platfo1

adwave.com/resources/best-programmatic-advertising-platforms1

aidigital.com/blog/programmatic-advertising-platforms1

blasto.ai/blog/programmatic-advertising-platforms-tools-ultimate-guide-to-platforms-agenci1

epom.com/blog/programmatic/programmatic-advertising-for-small-business1

Pages are listed as the models cited them.

Names read as Google Display Network

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Display Network; a claim can dispute any of them.

Google Display Network (GDN) 1

The company

Google Search is the company behind Google Display Network.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Display Network's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Display Network, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.