Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 60 → 28 of 69
1 category · Named, not rankedAdform DSP
13Judge labels
0First choices
0Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Adform DSP was named 3 times in Programmatic, where StackAdapt led with 48%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business29 of 71
0%3 labels
under the label threshold
Mid-market28 of 92
0%3 labels
under the label threshold
Enterprise14 of 64
0%7 labels
under the label threshold
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Adform DSP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 0% | 28 of 92 | 0% | 3 | under 10 labels · led by StackAdapt at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Adform DSP held within the floor in its one category: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 27 → 35 of 86
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 of 60, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 28 of 92 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Adform DSP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Adform DSP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative10 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative2 labels1not counted in share
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Adform DSP, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adform DSP was named but was not.ShowHide
Named alongside
The products named in the same answers as Adform DSP, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adform DSP was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Adform DSP. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 13 answers that named Adform DSP and are not a share of its labels.
Domains cited
improvado.io8
demandbase.com6
aidigital.com5
smartyads.com5
admanage.ai4
richads.com4
thetradedesk.com4
advertising.amazon.com3
heysid.com3
support.google.com3
Forty-five of the forty-five domain citations in answers naming Adform DSP came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
adform.com is not in Google's top ten for any of the category's searches. In the answers, Adform DSP takes 0% of first choices and StackAdapt takes 48%.ShowHide
Search and answers
adform.com is not in Google's top ten for any of the category's searches. In the answers, Adform DSP takes 0% of first choices and StackAdapt takes 48%.
ShowHideIn search
Google, US estimatesPosition for “programmatic advertising platform”
–
not in the top ten
Position for “best programmatic advertising platform”
–
not in the top ten
- Organic visits to its site
- about 580 a month
- Searches its site ranks for
- 171 · 9 in the top three
- Sites linking to it
- 10,301
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 28 of 92 in programmatic
Segment leader
48%
StackAdapt
- First choices
- 0 across its categories
- Named in
- 13 answers
- Its own site cited
- in 13 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on adform.com
112
subdomains included
Content
102
counted in the table below
Documentation
0
Product · Integration
1 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 81 | undated | |||
| News or press | 14 | undated | |||
| Report or ebook | 5 | undated | |||
| Webinar or virtual event | 2 | undated |
How it is countedHide how it is counted
Every page adform.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Adform DSP
What the judge wrote, as written, with how often. The vendor table decides that these count as Adform DSP; a claim can dispute any of them.
Adform 2Xandr/Adform 1
Follow Adform DSP
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Adform is the company behind Adform DSP.ShowHide
The company
Adform is the company behind Adform DSP.
ShowHideOn record
Wikidata- Website
- adform.com
- Headquarters
- Copenhagen Municipality, Denmark
- Founded
- 2002
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Buy and manage your digital advertising with greater precision
- For
- Advertisers
- Certifications
- Big 5 validated
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What Adform DSP's own pages state, read October 5, 2026: adform.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adform DSP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adform DSP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Adform DSP by email, built from the raw record of the edition. It shows:
- where Adform DSP is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Adform DSP, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.