GTM AI Index

Index › Vendors › Microsoft Invest · September 2026 Edition

Microsoft · 1 category · Named, not ranked

Microsoft Invest

20Judge labels

0First choices

13Negative labels

9 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

8 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Microsoft Invest was named 8 times in Programmatic, where StackAdapt led with 61%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business72 of 75

under the label threshold

Mid-market95 of 96

under the label threshold

Enterprise101 of 102

under the label threshold

In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Microsoft Invest for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	95 of 96	62%	8	under 10 labels · led by StackAdapt at 61%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Invest yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Invest across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	1	0	1
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	1	0	1
Qwen 3.7 Flash	0	0	0
Kimi K2	0	2	2
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative9 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why avoid: End of operations means you can't use it for new campaigns” GLM 4.7 FlashX · Programmatic · negative prompt · hard negative

“stay away entirely from... Microsoft Invest/Xandr (shutting down)” DeepSeek V4 Flash · Programmatic · negative prompt · hard negative

“Shutting down Invest product (Feb 2026)” Kimi K2 · Programmatic · direct prompt · hard negative

“Microsoft sunset Xandr DSP in 2025; now focused on SSP (Monetize)” Kimi K2 · Programmatic · comparative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Invest, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Invest was named but was not.

ProductSame answerTook the first choice insteadHead to head

The Trade Desk17 of 2010Not in the top three

Google Display & Video 36016 of 205Not in the top three

Amazon DSP16 of 201Not in the top three

StackAdapt16 of 201Not in the top three

MediaMath11 of 200Not in the top three

Adform9 of 200Not in the top three

Adobe Advertising8 of 200Not in the top three

LinkedIn Campaign Manager7 of 200Not in the top three

Criteo6 of 200Not in the top three

Basis5 of 200Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Invest. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 20 answers that named Microsoft Invest and are not a share of its labels.

Domains cited

directiveconsulting.com3

improvado.io3

admanage.ai2

getadlib.com2

inbeat.co2

smartyads.com2

taqtics.com2

vibe.co2

6sense.com1

aidigital.com1

Twenty of the twenty domain citations in answers naming Microsoft Invest came from somebody else's page.

Pages cited

directiveconsulting.com/blog/the-top-5-programmatic-platforms-leading-the-way-in-20263

improvado.io/blog/top-programmatic-platforms3

admanage.ai/blog/programmatic-advertising-platforms2

getadlib.com/blog/top-programmatic-advertising-tools2

inbeat.co/articles/top-programmatic-advertising-platforms2

smartyads.com/blog/programmatic-advertising-platforms2

taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms2

vibe.co/blog/how-to/programmatic-advertising-platforms2

Pages are listed as the models cited them.

Names read as Microsoft Invest

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Invest; a claim can dispute any of them.

Xandr 2Xandr/Adform 2Microsoft Invest (formerly Xandr Invest) 1Microsoft Invest / Xandr DSP 1Xandr (Microsoft) 1Xandr/Microsoft Invest 1

The company

Microsoft is the company behind Microsoft Invest.

Website: microsoft.com
Headquarters: Vancouver, Canada
Founded: 1975
Employees: about 228,000 (2024)
Ownership: Public, 4338 on Hong Kong Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Invest's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Invest, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoft.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.