Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 62 → 22 of 69
5 categories · RankedBasis
58Judge labels
1First choices
6Negative labels
13 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Programmatic for mid-market buyers
Rank 11 of 92 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 16 labels there were negative.
What the models named instead of Basis →By buyer segmentRead the same way at every buyer size.
Small business22 of 71
0%8 labels
under the label threshold
Mid-market11 of 92
2%16 labels
accepted challenger
Enterprise13 of 64
0%10 labels
accepted challenger
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Basis for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 2% | 11 of 92 | 0% | 16 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 22 of 114 | 0% | 4 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audio and podcast advertising | Marketing | 0% | 36 of 101 | 0% | 2 | under 10 labels · led by AudioGo at 34% | |
| Native and content advertising | Marketing | 0% | 21 of 86 | 0% | 2 | under 10 labels · led by StackAdapt at 41% | newNew since September 2026: not ranked then, 0% now. |
| Search and social advertising platforms | Marketing | 0% | 68 of 113 | 0% | 1 | under 10 labels · led by Google Ads at 13% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Basis held within the floor in all five categories: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 10 → 11 of 86
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 12 of 60
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 11 of 92 |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 22 of 114 |
| Audio advertising | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 101, unchanged |
| Native ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 21 of 86, unchanged |
| Paid ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 68 of 113, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Basis across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Basis across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 0 | 2 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 3 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labelsNone
Paraphrase5 labelsNone
Comparative23 labelsNone
Budget-constrained1 labelNone
Scale-constrained13 labels1
Negative8 labels1not counted in share
First choiceAlternativeMentionNegative58 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Basis Technologies (formerly Centro): Excellent workflow automation tools, great for regional or mid-market companies” Gemini 3.5 Flash · Programmatic · scale prompt · first choice
“Platforms like AdLib or Basis Technologies allow you to buy native ad space across multiple major native exchanges” Gemini 3.5 Flash · Native ads · direct prompt · alternative
“Consider Basis if you want CTV and video as part of a broader media operation” GPT-6 Luna · Video ads · paraphrase prompt · alternative
“popular for 500-person companies because they have low or no monthly minimums” Gemini 3.5 Flash · Video ads · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Basis, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Basis was named but was not.ShowHide
Named alongside
The products named in the same answers as Basis, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Basis was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Basis. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 54 of the 58 answers that named Basis and are not a share of its labels.
Domains cited
improvado.io26
madgicx.com23
admanage.ai22
demandbase.com22
vibe.co19
syntermedia.ai15
aidigital.com14
heysid.com12
pipeline.zoominfo.com12
basis.comYour site11
165 of the 176 domain citations in answers naming Basis came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
basis.com is not in Google's top ten for any of the category's searches. In the answers, Basis takes 2% of first choices and StackAdapt takes 48%.ShowHide
Search and answers
basis.com is not in Google's top ten for any of the category's searches. In the answers, Basis takes 2% of first choices and StackAdapt takes 48%.
ShowHideIn search
Google, US estimatesPosition for “programmatic advertising platform”
–
not in the top ten
Position for “best programmatic advertising platform”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“basis”)
- AI search demand for its name, est.
- 18,059 a month
- Organic visits to its site
- about 9,941 a month
- Searches its site ranks for
- 1,595 · 84 in the top three
- Sites linking to it
- 6,130
- Paid Google search
- 2 searches its ads show for, about 2 clicks and $141 a month (estimate)
In answers
This editionShare of first choices
2%
rank 11 of 92 in programmatic
Segment leader
48%
StackAdapt
- First choices
- 1 across its categories
- Named in
- 58 answers
- Its own site cited
- in 54 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on basis.com
3,855
subdomains included
Content
2,810
counted in the table below
Documentation
781
Product · Integration
5 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,769 | 27 | 2026-09-25 | Video ads, SEO | |
| News or press | 644 | 9 | 2026-09-23 | CRM, Video ads | |
| Podcast or video | 87 | 6 | 2026-08-31 | ||
| Report or ebook | 84 | 1 | 2026-07-22 | ||
| Webinar or virtual event | 83 | 1 | 2026-09-23 | ||
| Case study | 51 | 1 | 2026-09-23 | Video ads, DMP | |
| Conference or event | 48 | 7 | 2026-09-15 | ||
| Glossary or explainer | 24 | 0 | 2024-07-23 | Video ads | |
| Comparison | 15 | 1 | 2026-08-05 | SEO | |
| Template or tool | 5 | undated |
Most recent
- 2026-09-255 ways marketing and advertising teams can move faster with ai blog
- 2026-09-24Is your agency ready for agentic advertising blog
- 2026-09-23Basis innocean turn franchise complexity into 23 76 foot traffic growth case study
- 2026-09-23Kill the budget drain in your media plan how outdated brand safety strategies quietly waste your spend webinar or virtual event
- 2026-09-23What the divide between consumer time and ad spend says about your media strategy blog
- 2026-09-23Totalretail holiday marketing started already how to catch up news or press
Events in person
Last twelve months
- March 14, 2026Is Search Totally F**ked? What Do We Do Now?Austin Marriott Downtown, Waterloo Ballroom, Austin, US · spoke
As the event pages on basis.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page basis.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Basis
What the judge wrote, as written, with how often. The vendor table decides that these count as Basis; a claim can dispute any of them.
Basis Technologies 11Basis (by Centro) 1Basis (formerly Centro) 1Basis (formerly Mediaocean) 1Basis by Centro 1
Follow Basis
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BASIS International is the company behind Basis.ShowHide
The company
BASIS International is the company behind Basis.
ShowHideOn record
Wikidata- Website
- basis.com
- Headquarters
- Albuquerque
- Founded
- 1985
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Omnichannel Advertising Automation Platform
- For
- media teams
- Integrations claimed
- 170 basis.com/technology/integrations
- Customers named
- DS+COMiles PartnershipAd+GenuityrEvolutionCloudControlMediaFortune 100 brandVI Marketing & BrandingMaHK Advertising
- Not stated on the pages read
- Price, starting price, free plan or trial, certifications, hosting
What Basis's own pages state, read September 28, 2026: basis.com, basis.com/technology/platform, basis.com/case-studies, basis.com/technology/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Basis's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Basis, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Basis by email, built from the raw record of the edition. It shows:
- where Basis is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Basis, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.