Every category where a model named Basis for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	10 of 96	7%	15	accepted challenger
Video advertising	Marketing	0%	17 of 121	0%	8	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Basis yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Basis across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	3	0	0	3
Perplexity Sonar	2	1	1	4
Grok 4.1 Fast	2	0	0	2
Mistral Small	1	1	0	2
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	1	2	0	3
Qwen 3.7 Flash	0	0	0	0
Kimi K2	3	0	0	3
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase2 labelsNone

Comparative24 labelsNone

Budget-constrained7 labels1

Scale-constrained10 labelsNone

Negative7 labels1not counted in share

First choiceAlternativeMentionNegative55 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Excellent for companies looking to unify their programmatic, search, social, and direct media buying into a single workflow.” Gemini 3.5 Flash · Programmatic · scale prompt · alternative

“An excellent platform if your team is trying to consolidate multiple ad-tech tools into a single, clean workspace.” Gemini 3.5 Flash · Video ads · scale prompt · alternative

“Basis and some Adobe-oriented setups are valued for planning, collaboration, and reporting across teams.” Perplexity Sonar · Programmatic · comparative prompt · alternative

“Hybrid/managed | Basis Technologies, MediaMath | Agency-like support with platform access” Kimi K2 · Programmatic · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Basis if you run only DSP media and want direct control, have a small team” Perplexity Sonar · Programmatic · negative prompt · soft negative

Named alongside

The products named in the same answers as Basis, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Basis was named but was not.

ProductSame answerTook the first choice insteadHead to head

StackAdapt44 of 5512Not in the top three

The Trade Desk44 of 5510Not in the top three

Amazon DSP25 of 551Not in the top three

Google Display & Video 36023 of 556Not in the top three

Simpli.fi21 of 550Not in the top three

MNTN18 of 550Not in the top three

Vibe.co16 of 556Not in the top three

Demandbase11 of 550Not in the top three

Adobe Advertising10 of 552Not in the top three

Meta Ads7 of 552Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Basis. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 55 answers that named Basis and are not a share of its labels.

Domains cited

vibe.co10

improvado.io6

taqtics.com5

ucompares.com5

demandbase.com4

syntermedia.ai4

6sense.com3

admanage.ai3

aidigital.com3

indiemedia.club3

Forty-six of the forty-six domain citations in answers naming Basis came from somebody else's page.

Pages cited

vibe.co/blog/how-to/video-advertising-platforms6

improvado.io/blog/top-programmatic-platforms5

taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms5

vibe.co/blog/how-to/programmatic-advertising-platforms4

6sense.com/blog/best-b2b-programmatic-advertising-platforms3

admanage.ai/blog/programmatic-advertising-platforms3

aidigital.com/blog/programmatic-advertising-platforms3

demandbase.com/blog/best-ctv-advertising-platforms3

Pages are listed as the models cited them.

Names read as Basis

What the judge wrote, as written, with how often. The vendor table decides that these count as Basis; a claim can dispute any of them.

Basis Technologies (formerly Centro) 3Basis (by Centro) 2Basis Technologies 2Basis Technologies (Centro) 1MediaMath/Basis 1

The company

BASIS International is the company behind Basis.

Website: basis.com
Headquarters: Albuquerque
Founded: 1985

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Basis's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Basis, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at basis.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.