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Programmatic and display advertising · October 2026 Edition

Demandbase vs Basis

Zero of fourteen models named Demandbase first on the direct prompt; zero named Basis. Demandbase was named by fourteen of the fourteen models and Basis by ten and Demandbase carries 28 labels and Basis 16, so the shares are not directly comparable.

Demandbase

accepted challenger

San Francisco, United States, founded 2006. Named in twenty-four categories this edition.

Basis

accepted challenger

By BASIS International, Albuquerque, founded 1985. Named in five categories this edition.

First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.

Negative rate4%0%Negative labels as a share of the product's labels, 0 to 100.

Rank in category#4#7A position in a field of 13; printed, not drawn.

Labels2816A count; the two differ.

The two percentage rows are drawn on one 0 to 100 track, Demandbase reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in eleven of the fourteen direct answers. StackAdapt vs Demandbase · StackAdapt vs Basis · The Trade Desk vs Demandbase

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.

DemandbaseFirst choices, of fourteen modelsBasis

Direct001 against Demandbase

Paraphrase20

Comparative00

Budget-constrained00

Scale-constrained01

Negative00

Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Demandbase and Basis stood in it.

Model	Direct	Paraphrase	Comparative	Budget-constrained	Scale-constrained	Negative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B

Demandbase

Basis

first choice

named as an alternative

argued againstblank: not namedEach cell is one answer, Demandbase on the left and Basis on the right.

The direct prompt

The plain question, one answer per model, grouped by where Demandbase and Basis stood in it.

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.

Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, Basis, Demandbase, LinkedIn Campaign Manager

GPT-5.4 miniThe Trade Desk alternatives: Demandbase

Gemini 3.5 FlashStackAdapt alternatives: AdLib, AdRoll ABM, Demandbase, LinkedIn Campaign Manager

Perplexity SonarStackAdapt alternatives: Demandbase

Grok 4.1 FastStackAdapt alternatives: AdRoll ABM, Demandbase, Google Display & Video 360, LinkedIn Campaign Manager

Mistral SmallStackAdapt alternatives: 6sense, Demandbase, LiveRamp RampID

DeepSeek V4 FlashStackAdapt alternatives: AdRoll ABM, Basis, Demandbase

Qwen 3.7 FlashThe Trade Desk alternatives: 6sense, Demandbase, Google Display & Video 360, Spotware

Kimi K2StackAdapt alternatives: 6sense, Basis, Demandbase, LinkedIn Campaign Manager

GPT-6 LunaStackAdapt alternatives: 6sense, Demandbase, LinkedIn Campaign Manager

Muse Glimmer 30BStackAdapt alternatives: 6sense, AdRoll ABM, Basis, Demandbase, Simpli.fi

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.

Llama 4 MaverickStackAdapt

GLM 4.7 FlashXStackAdapt alternatives: AdRoll ABM, Hey Sid

MiniMax M2.5Google Marketing Platform, The Trade Desk alternatives: LinkedIn Campaign Manager, Media.net

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.

Small business

Demandbase leads by four points.

Demandbase#7 of 15

Basis#– of 15

The full small business standing →

Mid-marketThe figures above

Demandbase leads by two points.

Demandbase#4 of 13

Basis#7 of 13

The full mid-market standing →

Enterprise

Demandbase leads by twenty-four points.

Demandbase#2 of 10

Basis#9 of 10

The full enterprise standing →

What the models said about Demandbase

No label in this category carried a quote.

What the models said about Basis

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Basis Technologies (formerly Centro): Excellent workflow automation tools, great for regional or mid-market companies” Gemini 3.5 Flash · scale prompt · first choice

Also compared

StackAdapt vs Demandbase StackAdapt vs Basis The Trade Desk vs Demandbase The Trade Desk vs Basis Choozle vs Demandbase Choozle vs Basis Demandbase vs Amazon DSP Demandbase vs Meta Ads Demandbase vs Google Display & Video 360 Amazon DSP vs Basis Meta Ads vs Basis Basis vs Google Display & Video 360 All twenty-eight head-to-head pages and the full programmatic standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.