Amazon DSP vs Basis
Zero of fourteen models named Amazon DSP first on the direct prompt; zero named Basis. Amazon DSP was named by thirteen of the fourteen models and Basis by ten and Amazon DSP carries 32 labels and Basis 16, so the shares are not directly comparable.
By Amazon, Seattle, United States, founded 1994. Named in six categories this edition.
By BASIS International, Albuquerque, founded 1985. Named in five categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
Amazon DSPFirst choices, of fourteen modelsBasis
Across every category in the October 2026 Edition, Amazon DSP and Basis were named in the same answer twenty-seven times, of the 159 answers naming Amazon DSP and the 58 naming Basis. In those answers Basis took the first choice one time and Amazon DSP zero.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | |
Amazon DSP Basis first choice named as an alternative argued againstblank: not namedEach cell is one answer, Amazon DSP on the left and Basis on the right.The direct prompt
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Amazon DSP0%#15 of 15Basis0%#– of 15What the models said about Amazon DSP
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Amazon DSP ($35K+) have high thresholds, complex contracts, and are geared toward large-scale operations” Grok 4.1 Fast · budget prompt · hard negative
“$35K/month minimum, retail-focused, limited B2B utility” Kimi K2 · paraphrase prompt · hard negative
“generally considered to offer better safety controls, more transparency, and stronger fraud prevention mechanisms” MiniMax M2.5 · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.1 Fast · scale prompt · first choice
What the models said about Basis
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Basis Technologies (formerly Centro): Excellent workflow automation tools, great for regional or mid-market companies” Gemini 3.5 Flash · scale prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.