The Trade Desk vs Amazon DSP
Three of fourteen models named The Trade Desk first on the direct prompt; zero named Amazon DSP. The Trade Desk was named by fourteen of the fourteen models and Amazon DSP by thirteen and The Trade Desk carries 59 labels and Amazon DSP 32, so the shares are not directly comparable.
By Trade Desk, Ventura, United States, founded 2009. Named in nine categories this edition.
By Amazon, Seattle, United States, founded 1994. Named in six categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
The Trade DeskFirst choices, of fourteen modelsAmazon DSP
Across every category in the October 2026 Edition, The Trade Desk and Amazon DSP were named in the same answer 127 times, of the 350 answers naming The Trade Desk and the 159 naming Amazon DSP. In those answers Amazon DSP took the first choice three times and The Trade Desk forty-five.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | |
The Trade Desk Amazon DSP first choice named as an alternative argued againstblank: not namedEach cell is one answer, The Trade Desk on the left and Amazon DSP on the right.The direct prompt
The Trade Desk first, Amazon DSP not the choice
3 of 14 modelsAmazon DSP was named in the answer but not as the choice, or not at all.Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The Trade Desk2%#12 of 15Amazon DSP0%#15 of 15The Trade Desk10%#2 of 13Amazon DSP3%#5 of 13The Trade Desk39%#1 of 10Amazon DSP4%#5 of 10What the models said about The Trade Desk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Enterprise DSPs like The Trade Desk ($50K+/month) ... aren't practical for small budgets” Grok 4.1 Fast · budget prompt · hard negative
“$20K–$50K/month minimum, better for large-scale consumer campaigns” Kimi K2 · paraphrase prompt · hard negative
“mid-market companies usually cannot afford the $25,000–$50,000 monthly minimums required for a direct seat on enterprise demand-side platforms (DSPs) like *The Trade Desk*” Gemini 3.5 Flash · direct prompt · soft negative
“If you need open-web reach and CTV without being locked into a single vendor, The Trade Desk is a strong independent option.” GLM 4.7 FlashX · comparative prompt · first choice
“generally considered to offer better safety controls, more transparency, and stronger fraud prevention mechanisms” MiniMax M2.5 · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.1 Fast · scale prompt · first choice
What the models said about Amazon DSP
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Amazon DSP ($35K+) have high thresholds, complex contracts, and are geared toward large-scale operations” Grok 4.1 Fast · budget prompt · hard negative
“$35K/month minimum, retail-focused, limited B2B utility” Kimi K2 · paraphrase prompt · hard negative
“generally considered to offer better safety controls, more transparency, and stronger fraud prevention mechanisms” MiniMax M2.5 · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.1 Fast · scale prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.