Every category where a model named DV360 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	96 of 96	59%	22	criticized challenger
Native and content advertising	Marketing	0%	60 of 72	33%	3	under 10 labels · led by StackAdapt at 23%
Video advertising	Marketing	0%	99 of 121	50%	2	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for DV360 yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated DV360 across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1	2
GPT-5.4 mini	0	1	1	0	2
Gemini 3.5 Flash	1	0	0	2	3
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	0	1	0	1	2
Mistral Small	0	0	0	2	2
DeepSeek V4 Flash	0	1	2	3	6
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	0	2	2
Kimi K2	0	0	0	3	3
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct23 labels1

Paraphrase9 labelsNone

Comparative7 labelsNone

Budget-constrained18 labels1

Scale-constrained9 labels1

Negative5 labels1not counted in share

First choiceAlternativeMentionNegative71 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Only partner with DSPs (like The Trade Desk, DV360, or highly rated mid-market transparent DSPs)” Gemini 3.5 Flash · Programmatic · negative prompt · first choice

“unless your company is already deeply embedded in Google's stack, in which case DV360 may be the better operational fit” Perplexity Sonar · Programmatic · direct prompt · alternative

“Offers robust audience targeting, integration with Google's data, and extensive publisher inventory” Claude Haiku 4.5 · Programmatic · paraphrase prompt · alternative

“Google DV360 | YouTube, Google ecosystem | ~$300K/yr | Integration with Google stack” MiniMax M2.5 · Programmatic · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to AVOID with Limited Budgets ... Requires $25,000-$50,000/month minimum” Kimi K2 · Programmatic · budget prompt · hard negative

“Avoid DV360/Trade Desk/Amazon DSP: High mins ($25K–$50K/month)” Grok 4.1 Fast · Programmatic · budget prompt · hard negative

“Requires Google Marketing Platform agreement; complex” Kimi K2 · Programmatic · direct prompt · hard negative

“DV360: Consumer-focused, complex setup” Mistral Small · Programmatic · direct prompt · hard negative

Named alongside

The products named in the same answers as DV360, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DV360 was named but was not.

ProductSame answerTook the first choice insteadHead to head

The Trade Desk64 of 716Not in the top three

StackAdapt55 of 7129Not in the top three

Amazon DSP32 of 711Not in the top three

AdRoll20 of 7111Not in the top three

LinkedIn Campaign Manager20 of 714Not in the top three

Choozle20 of 711Not in the top three

Google Ads16 of 713Not in the top three

Demandbase16 of 710Not in the top three

Hey Sid12 of 713Not in the top three

Vibe.co12 of 712Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DV360. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 11 of the 71 answers that named DV360 and are not a share of its labels.

Domains cited

heysid.com7

improvado.io7

taqtics.com6

vibe.co6

aidigital.com5

blasto.ai5

reddit.com5

syntermedia.ai5

6sense.com4

admanage.ai4

Fifty-four of the fifty-four domain citations in answers naming DV360 came from somebody else's page.

Pages cited

heysid.com/resources/best-programmatic-advertising-platforms-for-b2b6

improvado.io/blog/top-programmatic-platforms6

taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms6

vibe.co/blog/how-to/programmatic-advertising-platforms6

aidigital.com/blog/programmatic-advertising-platforms5

6sense.com/blog/best-b2b-programmatic-advertising-platforms4

admanage.ai/blog/programmatic-advertising-platforms4

adwave.com/resources/best-programmatic-advertising-platforms4

Pages are listed as the models cited them.

Names read as DV360

What the judge wrote, as written, with how often. The vendor table decides that these count as DV360; a claim can dispute any of them.

DV360 (Display & Video 360) 1DV360 (Google Marketing Platform) 1DV360 (Google) 1Google Marketing Platform / DV360 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DV360's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DV360, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at dv360.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.