GTM AI Index
Index Vendors DV360 › Alternatives · September 2026 Edition
One category · what the models named instead

Alternatives to DV360, as AI models named them

In the September 2026 Edition, 203 of the 216 answers collected in the one category where DV360 holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 203 answers that did not name DV360, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Programmatic and display advertising

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when DV360 is not its first choice or an alternative in it.
Small businessDV360 is #8 of 12 here at 2% of first choices, 28 labels.

Seventy-one of the seventy-two answers did not name DV360; it was the first choice in one. The first choices in those seventy-one answers, fifteen products in all, the eight most named:

7 more in the record.The full small business standing →
Mid-marketDV360 is #14 of 14 here at 0% of first choices, 22 labels.

Sixty-five of the seventy-two answers did not name DV360; it was the first choice in one. The first choices in those sixty-five answers, eleven products in all, the eight most named:

3 more in the record.The full mid-market standing →
EnterpriseDV360 holds 6 labels here, under the 10-label cutoff, so it is unranked.

Sixty-seven of the seventy-two answers did not name DV360; it was the first choice in one. The first choices in those sixty-seven answers, eleven products in all, the eight most named:

3 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled DV360 neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named DV360 only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from DV360's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of DV360 was named by a model, not endorsed by anyone.