Every category where a model named ad:personam for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	4%	5 of 96	0%	4	under 10 labels · led by StackAdapt at 61%

Movement

This is the first edition on this tier, so no move can be computed for ad:personam yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ad:personam across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	1	0	1
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	0	1	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained6 labels3

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative6 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“AdRoll and ad:personam offer the lowest barriers to entry for true programmatic advertising on limited budgets.” Mistral Small · Programmatic · budget prompt · first choice

“ad:personam (Best Overall for Strict Budget Constraints)... widely considered the best entry-level platform” Qwen 3.7 Flash · Programmatic · budget prompt · first choice

“Consider ad:personam or SmartyAds if you need: Access to inventory outside Google's ecosystem” Kimi K2 · Programmatic · budget prompt · alternative

“Native self-serve DSP with no minimum spend and a free planning mode, plans from ~€149/month” DeepSeek V4 Flash · Programmatic · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as ad:personam, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ad:personam was named but was not.

ProductSame answerTook the first choice insteadHead to head

Choozle6 of 60Not in the top three

DV3606 of 60Not in the top three

AdRoll5 of 62Not in the top three

StackAdapt5 of 60Not in the top three

The Trade Desk5 of 60Not in the top three

Amazon DSP4 of 60Not in the top three

Google Ads3 of 61Not in the top three

Ad Geeks2 of 60Not in the top three

Adform2 of 60Not in the top three

Adwave2 of 60Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ad:personam's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ad:personam, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adpersonam.io is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.