Every category where a model named Google Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	10%	1 of 137	6%	31	accepted challenger
Programmatic and display advertising	Marketing	2%	8 of 96	0%	6	under 10 labels · led by StackAdapt at 61%
Mobile apps	Marketing	0%	27 of 136	20%	5	under 10 labels · led by Meta Advantage+ App Campaigns at 15%
Video advertising	Marketing	0%	19 of 121	0%	4	under 10 labels · led by StackAdapt at 24%
Ecommerce marketing	Marketing	0%	30 of 154	0%	3	under 10 labels · led by HubSpot Marketing Hub at 36%
Content marketing platforms	Marketing	0%	118 of 159	100%	1	under 10 labels · led by HubSpot Content Hub at 30%
Retail, proximity and IoT marketing	Marketing	0%	53 of 131	0%	1	under 10 labels · led by Radar at 19%

Movement

This is the first edition on this tier, so no move can be computed for Google Ads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Ads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	3	0	5
GPT-5.4 mini	1	1	0	0	2
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	1	1	2	1	5
Grok 4.1 Fast	0	3	1	1	5
Mistral Small	4	1	0	0	5
DeepSeek V4 Flash	0	1	1	0	2
Llama 4 Maverick	1	2	2	1	6
Qwen 3.7 Flash	2	3	1	0	6
Kimi K2	1	0	1	0	2
GLM 4.7 FlashX	2	0	1	0	3
MiniMax M2.5	3	2	2	1	8

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct27 labels6

Paraphrase19 labels4

Comparative32 labels10not counted in share

Budget-constrained30 labels8

Scale-constrained5 labelsNone

Negative41 labels11not counted in share

First choiceAlternativeMentionNegative154 labels in all, every segment counted; 18 of the 39 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the dominant platform for search intent on Google; ... If you want to reach people actively searching: start with Google Ads” GPT-5.4 mini · Paid ads · comparative prompt · first choice

“### 1. Google Ads (Best for Search) ... Industry standard for search advertising, pay-per-click model fits limited budgets well” MiniMax M2.5 · Paid ads · budget prompt · first choice

“For Maximum Performance: Use Google Ads + LinkedIn natively, powered by Acquisio (search) and Metadata.io (social)” Qwen 3.7 Flash · Paid ads · direct prompt · first choice

“Market Share: ~89.73% of search ad spend... Unique Advantage: Dominant position with the most comprehensive ecosystem” GLM 4.7 FlashX · Paid ads · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Strict walled gardens like Google Ads, Meta, TikTok, and similar platforms can deliver scale, but they also enforce tight compliance rules and may reject ads or accounts” Perplexity Sonar · Mobile apps · negative prompt · soft negative

“Walled gardens like Google and Meta still dominate budgets ... But they're closed systems: you see what they want you to see” Llama 4 Maverick · Paid ads · negative prompt · soft negative

“Transparency concerns: Limited visibility into where ads are actually appearing” MiniMax M2.5 · Paid ads · negative prompt · soft negative

“Ad fraud history ... Scam ads persist despite policies.” Grok 4.1 Fast · Content marketing · negative prompt · soft negative

Named alongside

The products named in the same answers as Google Ads, over the 146 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Ads was named but was not.

ProductSame answerTook the first choice insteadHead to head

Meta Ads74 of 1462Not in the top three

LinkedIn Campaign Manager53 of 1464Compare →

Optmyzr36 of 1465Compare →

TikTok Ads31 of 1461Not in the top three

AdEspresso29 of 1464Not in the top three

The Trade Desk29 of 1464Not in the top three

StackAdapt27 of 1468Not in the top three

Skai26 of 1468Not in the top three

Marin Software26 of 1464Not in the top three

Microsoft Advertising25 of 1461Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 29 of the 146 answers that named Google Ads and are not a share of its labels.

Domains cited

clicksgeek.com11

g2.com9

guideflow.com7

stackmatix.com6

support.google.comYour site6

worldmetrics.org6

zipdo.co6

epom.com5

get-ryze.ai5

learn.g2.com5

Sixty of the sixty-six domain citations in answers naming Google Ads came from somebody else's page.

Pages cited

clicksgeek.com/best-paid-advertising-platforms-for-businesses7

pipeline.zoominfo.com/marketing/b2b-advertising-platforms5

stackmatix.com/blog/best-ppc-platforms-tools5

clicksgeek.com/paid-advertising-for-b2b-companies4

g2.com/categories/paid-search-advertising/small-business4

clicksgeek.com/paid-search-management-service3

dataally.ai/blog/top-paid-media-agencies3

fueler.io/blog/best-social-media-advertising-software-for-businesses3

Pages are listed as the models cited them.

Names read as Google Ads

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Ads; a claim can dispute any of them.

Google Ads Editor 2Google Ads Manager 2Google Ads (Display & Video) 1Google Ads (Display + Search) 1Google Ads (Display Network) 1Google Ads (UAC) 1Google Ads (YouTube) 1Google Ads (non-360) 1Google Ads (particularly Performance Max) 1Google Ads / Google App Campaigns 1Google Ads / Performance Max 1Google Ads / YouTube Ads 1Google Ads/YouTube 1

The company

Google Search is the company behind Google Ads.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.