Google Ads vs Meta Ads
Three of twelve models named Google Ads first on the direct prompt; zero named Meta Ads. Google Ads was named by twelve of the twelve models and Meta Ads by eleven and Google Ads carries 31 labels and Meta Ads 20, so the shares are not directly comparable.
By Google Search, United States, founded 1997. Named in seven categories this edition.
By Meta Platforms, Menlo Park, United States, founded 2004. Named in six categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the search and social advertising platforms page.
By framing
Google AdsFirst choices, of twelve modelsMeta Ads
Across every category in the September 2026 Edition, Google Ads and Meta Ads were named in the same answer seventy-four times, of the 146 answers naming Google Ads and the 170 naming Meta Ads. In those answers Meta Ads took the first choice two times and Google Ads seven.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | |||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |
Google Ads Meta Ads first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Ads on the left and Meta Ads on the right.The direct prompt
Google Ads first, Meta Ads not the choice
3 of 12 modelsMeta Ads was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Google Ads16%#1 of 14Meta Ads4%#6 of 14Google Ads10%#1 of 13Meta Ads5%#5 of 13Google Ads0%#9 of 9Meta Ads0%#– of 9What the models said about Google Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Walled gardens like Google and Meta still dominate budgets ... But they're closed systems: you see what they want you to see” Llama 4 Maverick · negative prompt · soft negative
“Transparency concerns: Limited visibility into where ads are actually appearing” MiniMax M2.5 · negative prompt · soft negative
“the dominant platform for search intent on Google; ... If you want to reach people actively searching: start with Google Ads” GPT-5.4 mini · comparative prompt · first choice
“### 1. Google Ads (Best for Search) ... Industry standard for search advertising, pay-per-click model fits limited budgets well” MiniMax M2.5 · budget prompt · first choice
“For Maximum Performance: Use Google Ads + LinkedIn natively, powered by Acquisio (search) and Metadata.io (social)” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Meta Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Walled gardens like Google and Meta ... they may have limitations in terms of transparency and control.” Llama 4 Maverick · negative prompt · soft negative
“Start with native platforms: Meta Ads Manager and Google Ads Smart Campaigns are free and sufficient for most small businesses” GLM 4.7 FlashX · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.