GTM AI Index
Index › Vendors › Microsoft Advertising · September 2026 Edition
Microsoft · 3 categories · Ranked

Microsoft Advertising

32Judge labels
2First choices
3Negative labels
10 of 12Models named it
3Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
0% in Paid ads for mid-market buyers
Rank 31 of 137 in the mid-market standing
0 of 12 models made it the first choice on the direct prompt; 0% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business14 of 135
2%8 labels
under the label threshold
Mid-market31 of 137
0%8 labels
under the label threshold
Enterprise42 of 102
0%5 labels
under the label threshold
In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Microsoft Advertising for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Search and social advertising platformsMarketing0%31 of 1370%8under 10 labels · led by Google Ads at 10%
Programmatic and display advertisingMarketing0%23 of 960%2under 10 labels · led by StackAdapt at 61%
Video advertisingMarketing0%57 of 1210%1under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Advertising yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Advertising across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini03003
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small02002
DeepSeek V4 Flash00101
Llama 4 Maverick00101
Qwen 3.7 Flash01102
Kimi K200101
GLM 4.7 FlashX01001
MiniMax M2.500000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase8 labels1
Comparative9 labelsNone
Budget-constrained3 labels1
Scale-constrained3 labelsNone
Negative5 labels2not counted in share
First choiceAlternativeMentionNegative32 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Microsoft Advertising if you want a simpler route that combines online video and CTV” GPT-5.4 mini · Video ads · paraphrase prompt · alternative
“often used as a lower-cost or incremental search channel with similar workflows” GPT-5.4 mini · Paid ads · comparative prompt · alternative
“evaluate Microsoft Advertising (Xandr) as a complement or primary choice” Qwen 3.7 Flash · Programmatic · paraphrase prompt · alternative
“Microsoft Advertising - Free account setup, good for Bing/Yahoo searches” Mistral Small · Paid ads · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Microsoft Advertising, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Advertising was named but was not.
ProductSame answerTook the first choice insteadHead to head
Google Ads25 of 329Not in the top three
LinkedIn Campaign Manager17 of 322Not in the top three
Meta Ads13 of 323Not in the top three
Skai8 of 324Not in the top three
Marin Software7 of 321Not in the top three
Optmyzr7 of 321Not in the top three
Smartly7 of 321Not in the top three
Amazon Ads7 of 320Not in the top three
TikTok Ads7 of 320Not in the top three
Madgicx6 of 321Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Advertising. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 32 answers that named Microsoft Advertising and are not a share of its labels.

Domains cited

about.ads.microsoft.com6
g2.com5
clicksgeek.com4
assets.thetradedesk.com3
support.google.com3
advertising.amazon.com2
business.linkedin.com2
cometly.com2
gitnux.org2
guideflow.com2

Thirty-one of the thirty-one domain citations in answers naming Microsoft Advertising came from somebody else's page.

Pages cited

clicksgeek.com/best-paid-advertising-platforms-for-businesses4
assets.thetradedesk.com/assets/documents/IDC-MarketScape-Worldwide-Connected-TV-Advertisin3
g2.com/categories/paid-search-advertising/enterprise3
about.ads.microsoft.com/en/get-started/new-advertiser-faqs2
about.ads.microsoft.com/en/solutions/ad-products-formats/video-ctv2
clicksgeek.com/paid-advertising-for-b2b-companies2
g2.com/categories/paid-search-advertising/small-business2
gitnux.org/best/paid-search-software2

Pages are listed as the models cited them.

Names read as Microsoft Advertising

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Advertising; a claim can dispute any of them.
Microsoft Advertising (Bing Ads) 1Microsoft Advertising (Xandr) 1

The company

Microsoft is the company behind Microsoft Advertising.
Website
microsoft.com
Headquarters
Vancouver, Canada
Founded
1975
Employees
about 228,000 (2024)
Ownership
Public, 4338 on Hong Kong Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Advertising's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Advertising, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoftadvertising.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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