Microsoft · 5 categories · RankedMicrosoft Advertising
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail media platforms | Marketing | 2% | 18 of 121 | 0% | 2 | under 10 labels · led by Amazon Ads at 33% | |
| Search and social advertising platforms | Marketing | 2% | 13 of 113 | 13% | 15 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Native and content advertising | Marketing | 0% | 18 of 86 | 0% | 2 | under 10 labels · led by StackAdapt at 41% | newNew since September 2026: not ranked then, 0% now. |
| Programmatic and display advertising | Marketing | 0% | 47 of 92 | 0% | 1 | under 10 labels · led by StackAdapt at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 70 of 114 | 0% | 1 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated Microsoft Advertising across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 2 | 0 | 1 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 4 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want demand capture: start with Google Ads and Microsoft Advertising.” GPT-5.4 mini · Paid ads · comparative prompt · first choice
“the best all-around choice is usually Microsoft Advertising for paid search” GPT-5.4 mini · Paid ads · budget prompt · first choice
“Start with Microsoft Advertising (best cost-efficiency for B2B)” Kimi K2 · Retail media · direct prompt · first choice
“Microsoft Ads is Bing's PPC platform, offering a good alternative to appear in search results” Claude Haiku 4.5 · Paid ads · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Recent user reviews for Microsoft Ads, for example, include complaints about repeated suspensions and billing transparency concerns.” GPT-5.4 mini · Paid ads · negative prompt · soft negative
“though its interface is dated compared to Google's” Qwen 3.7 Flash · Paid ads · comparative prompt · soft negative
Named alongside
The products named in the same answers as Microsoft Advertising, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Advertising was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 52 answers that named Microsoft Advertising and are not a share of its labels.
Domains cited
106 of the 116 domain citations in answers naming Microsoft Advertising came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Microsoft Advertising stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 14,800 a month (“microsoft advertising”)
- AI search demand for its name, est.
- 65 a month
- Its own site
- It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone
In answers
This edition- First choices
- 3 across its categories
- Named in
- 52 answers
- Its own site cited
- in 47 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Microsoft Advertising
Follow Microsoft Advertising
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is the company behind Microsoft Advertising.ShowHide
The company
On record
Wikidata- Website
- microsoft.com
- Headquarters
- Vancouver, Canada
- Founded
- 1975
- Employees
- about 228,000 (2024)
- Ownership
- Public, 4338 on Hong Kong Stock Exchange
- Also from Microsoft
- Azure Synapse, Bing Webmaster Tools, Microsoft 365, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Ads, Microsoft Advertising Editor, Microsoft Audience Ads and 49 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Customers named
- InvestecCampari GroupLeatherman Tool Group
- Not stated on the pages read
- Positioning, who it is for, price, starting price, free plan or trial, integrations, certifications, hosting
What Microsoft Advertising's own pages state, read September 28, 2026: microsoft.com/de-de/dynamics-365/solutions/sales-and-marketing, microsoft.com/bg-bg/microsoft-copilot/copilot-101/ai-marketing, microsoft.com/es-es/dynamics-365/solutions/sales-and-marketing, microsoft.com/fi-fi/dynamics-365/solutions/sales-and-marketing, microsoft.com/fr-fr/dynamics-365/solutions/sales-and-marketing. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Advertising's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Advertising, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Advertising by email, built from the raw record of the edition. It shows:
- where Microsoft Advertising is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Advertising, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.