AI Indexes
GTM AI Index
Index › Products › Adwave · October 2026 Edition
2 categories · Named, not ranked

Adwave

15Judge labels
1First choices
0Negative labels
8 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Adwave was named 3 times in Programmatic and 1 other category, where StackAdapt led with 48%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adwave for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Programmatic and display advertisingMarketing2%14 of 920%2under 10 labels · led by StackAdapt at 48%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Video advertisingMarketing0%35 of 1140%1under 10 labels · led by StackAdapt at 32%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Adwave held within the floor in all two categories: no change cleared 11 points.

Best category · Programmatic · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 23 → 20 of 69
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 21 → 14 of 86

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Video ads2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 10 → 35 of 114
Programmatic0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 21 → 14 of 92

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Adwave across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash11002
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase1 labelNone
Comparative3 labels1not counted in share
Budget-constrained8 labels1
Scale-constrained2 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Adwave (Best for Micro-Budgets & Testing) ... currently one of the most accessible options on the market” Qwen 3.7 Flash · Programmatic · budget prompt · first choice
“Platforms like Adwave allow you to place TV-quality ads on streaming apps ... starting at a minimum spend of just $50” Qwen 3.7 Flash · Video ads · budget prompt · alternative
“Very tight test budget $50+ : Adwave.” Muse Glimmer 30B · Programmatic · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Adwave, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adwave was named but was not.
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ProductSame answerTook the first choice insteadHead to head
StackAdapt11 of 153Not among the top eight
The Trade Desk10 of 150Not among the top eight
Simpli.fi8 of 151Not among the top eight
Vibe.co8 of 150Not among the top eight
Choozle7 of 151Not among the top eight
Google Ads5 of 152Not among the top eight
Meta Ads5 of 152Not among the top eight
SmartyAds5 of 151Not among the top eight
Google Display & Video 3605 of 150Not among the top eight
AdQuick4 of 150Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adwave. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named Adwave and are not a share of its labels.

What it publishes

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Addresses on adwave.com
1,095
subdomains included
Content
745
counted in the table below
Documentation
39
Product · Integration
9 · 5
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog6431052026-09-29SEO, Mobile apps
Comparison61522026-09-29
Glossary or explainer20202026-09-29
Template or tool742026-09-29SEO
Case study662026-09-29
Report or ebook552026-09-29
Podcast or video322026-09-29
How it is countedHide how it is counted

Every page adwave.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Adwave

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adwave is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
AI Advertising for Small Businesses & Agencies
For
Small Businesses & Agencies
Price stated
Launch from one daily budget of $30. Campaigns run from a prepaid wallet with daily budgets from $30/day. No subscriptions or contracts. Pause anytime. adwave.com
Starting price
$30/day adwave.com
Free plan or trial
Preview your ads for free. No card required. adwave.com
Customers named
Harbor & PineBrightside BikesNorth Glass StudioPebble & PawDaybreak CoffeeFarrow Harley-DavidsonKaimuki DentalKenny Patton
Not stated on the pages read
Integrations, certifications, hosting

What Adwave's own pages state, read October 5, 2026: adwave.com, adwave.com/pricing, adwave.com/security, adwave.com/platform, adwave.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adwave's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adwave, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adwave by email, built from the raw record of the edition. It shows:

  • where Adwave is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Adwave, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at adwave.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.