GTM AI Index

Index › Vendors › Adwave · September 2026 Edition

2 categories · Named, not ranked

Adwave

18Judge labels

1First choices

0Negative labels

8 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

7 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Adwave was named 7 times in Video ads and 1 other category, where StackAdapt led with 24%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business16 of 112

under the label threshold

Mid-market9 of 121

under the label threshold

Enterprisenot named

No model named it for this buyer.

In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adwave for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video advertising	Marketing	2%	9 of 121	0%	5	under 10 labels · led by StackAdapt at 24%
Programmatic and display advertising	Marketing	0%	21 of 96	0%	2	under 10 labels · led by StackAdapt at 61%

Movement

This is the first edition on this tier, so no move can be computed for Adwave yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adwave across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	2	0	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase2 labelsNone

Comparative2 labelsNone

Budget-constrained11 labels1

Scale-constrained1 labelNone

Negative2 labels1not counted in share

First choiceAlternativeMentionNegative18 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For small businesses and first-time advertisers, Adwave is a clear choice for streaming TV advertising.” Llama 4 Maverick · Video ads · budget prompt · first choice

“If you want to try video ads without commitment, use Adwave. The flat $50 fee lets you run a campaign across streaming apps with minimal risk.” Qwen 3.7 Flash · Video ads · budget prompt · alternative

“Best if you specifically want Connected TV: Adwave or Vibe — CTV entry from just $50” DeepSeek V4 Flash · Programmatic · budget prompt · alternative

“Adwave - As low as $50 minimum spend, AI creative tools” MiniMax M2.5 · Video ads · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Adwave, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adwave was named but was not.

ProductSame answerTook the first choice insteadHead to head

YouTube Ads11 of 183Not in the top three

TikTok Ads10 of 183Not in the top three

Vibe.co10 of 182Not in the top three

Meta Ads9 of 185Not in the top three

StackAdapt9 of 180Not in the top three

AdRoll7 of 183Not in the top three

The Trade Desk6 of 180Not in the top three

Amazon DSP5 of 180Not in the top three

DV3604 of 180Not in the top three

Adform3 of 180Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adwave's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adwave, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adwave.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.