| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 2% | 14 of 92 | 0% | 2 | under 10 labels · led by StackAdapt at 48% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 35 of 114 | 0% | 1 | under 10 labels · led by StackAdapt at 32% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video ads | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 35 of 114 |
| Programmatic | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 14 of 92 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
Verbatim evidence the judge attached to positive labels.
“Adwave (Best for Micro-Budgets & Testing) ... currently one of the most accessible options on the market” Qwen 3.7 Flash · Programmatic · budget prompt · first choice
“Platforms like Adwave allow you to place TV-quality ads on streaming apps ... starting at a minimum spend of just $50” Qwen 3.7 Flash · Video ads · budget prompt · alternative
“Very tight test budget $50+ : Adwave.” Muse Glimmer 30B · Programmatic · budget prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named Adwave and are not a share of its labels.
Fifty-four of the sixty-nine domain citations in answers naming Adwave came from somebody else's page.
Pages are listed as the models cited them.
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 643 | 105 | 2026-09-29 | SEO, Mobile apps | |
| Comparison | 61 | 52 | 2026-09-29 | ||
| Glossary or explainer | 20 | 20 | 2026-09-29 | ||
| Template or tool | 7 | 4 | 2026-09-29 | SEO | |
| Case study | 6 | 6 | 2026-09-29 | ||
| Report or ebook | 5 | 5 | 2026-09-29 | ||
| Podcast or video | 3 | 2 | 2026-09-29 |
Every page adwave.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
What Adwave's own pages state, read October 5, 2026: adwave.com, adwave.com/pricing, adwave.com/security, adwave.com/platform, adwave.com/resources/case-studies. A claimed page can correct any of them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adwave's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adwave, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for Adwave by email, built from the raw record of the edition. It shows: