Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 19 of 69
4 categories · RankedSimpli.fi
51Judge labels
2First choices
9Negative labels
12 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Programmatic for small business buyers
Rank 13 of 92 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business19 of 71
0%19 labels
accepted challenger
Mid-market13 of 92
2%7 labels
under the label threshold
Enterprise33 of 64
0%2 labels
under the label threshold
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Simpli.fi for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 2% | 13 of 92 | 0% | 7 | under 10 labels · led by StackAdapt at 48% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail, proximity and IoT marketing | Marketing | 0% | 112 of 130 | 50% | 2 | under 10 labels · led by Foursquare Proximity at 15% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 32 of 114 | 0% | 2 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Native and content advertising | Marketing | 0% | 42 of 86 | 0% | 1 | under 10 labels · led by StackAdapt at 41% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Simpli.fi held within the floor in all four categories: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 14 → 13 of 86
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 60 → 40 of 60
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 112 of 130 |
| Programmatic | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 13 of 92 |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 32 of 114 |
| Native ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Simpli.fi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Simpli.fi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels1
Paraphrase4 labelsNone
Comparative20 labels1not counted in share
Budget-constrained15 labels1
Scale-constrained3 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative51 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Choozle or Simpli.fi if you want true programmatic access” Kimi K2 · Programmatic · budget prompt · first choice
“Known for accessible pricing and no strict minimum budgets, making it suitable for limited budgets.” Mistral Small · Programmatic · budget prompt · alternative
“Simpler self-serve options if you want even lower entry barriers, though less B2B-specialized.” Grok 4.20 · Programmatic · paraphrase prompt · alternative
“Simpli.fi excels at geo-targeting, but be prepared for higher minimum spend requirements.” GLM 4.7 FlashX · Programmatic · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“lower budget entry barriers than its enterprise-level competitor, Simpli.fi (which often requires $10k–$20k/month minimums)” Gemini 3.5 Flash · Proximity · direct prompt · soft negative
Named alongside
The products named in the same answers as Simpli.fi, over the 51 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Simpli.fi was named but was not.ShowHide
Named alongside
The products named in the same answers as Simpli.fi, over the 51 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Simpli.fi was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Simpli.fi. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 51 of the 51 answers that named Simpli.fi and are not a share of its labels.
Domains cited
vibe.co30
madgicx.com28
adwave.com23
g2.com19
improvado.io16
sourceforge.net15
aidigital.com14
demandbase.com14
propellant.media13
thecmo.com12
184 of the 184 domain citations in answers naming Simpli.fi came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
simpli.fi is not in Google's top ten for any of the category's searches. In the answers, Simpli.fi takes 2% of first choices and StackAdapt takes 48%.ShowHide
Search and answers
simpli.fi is not in Google's top ten for any of the category's searches. In the answers, Simpli.fi takes 2% of first choices and StackAdapt takes 48%.
ShowHideIn search
Google, US estimatesPosition for “programmatic advertising platform”
–
not in the top ten
Position for “best programmatic advertising platform”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“simpli.fi”)
- AI search demand for its name, est.
- 55 a month
- Organic visits to its site
- about 10,317 a month
- Searches its site ranks for
- 637 · 67 in the top three
- Sites linking to it
- 3,990
- Paid Google search
- 2 searches its ads show for, about 13 clicks and $40 a month (estimate)
In answers
This editionShare of first choices
2%
rank 13 of 92 in programmatic
Segment leader
48%
StackAdapt
- First choices
- 2 across its categories
- Named in
- 51 answers
- Its own site cited
- in 51 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on simpli.fi
643
subdomains included
Content
234
counted in the table below
Documentation
1
Product · Integration
15 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 109 | undated | Programmatic | ||
| Blog | 42 | 5 | 2026-09-14 | ||
| Case study | 32 | 0 | 2026-04-03 | ||
| Glossary or explainer | 19 | 1 | 2026-07-23 | ||
| Webinar or virtual event | 17 | 2 | 2026-09-01 | ||
| Comparison | 5 | 0 | 2023-10-10 | ||
| Conference or event | 4 | 0 | 2026-06-04 | ||
| Podcast or video | 3 | 0 | 2026-04-16 | ||
| Report or ebook | 2 | undated | |||
| Template or tool | 1 | 0 | 2024-10-17 |
Most recent
- 2026-09-14Burger day blog
- 2026-09-14Thought leadership blog
- 2026-09-14Whose cheeseburger is it lg thank you blog
- 2026-09-01Webvantage job jacket release webinar webinar or virtual event
- 2026-09-01Webvantage job jacket release webinar lg thank you webinar or virtual event
- 2026-07-23What is proximity advertising glossary or explainer
How it is countedHide how it is counted
Every page simpli.fi exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Simpli.fi
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Simpli.fi is its own company.ShowHide
The company
Simpli.fi is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Real-World Media Platform | Programmatic DSP
- For
- businesses
- Certifications
- SOC 2
- Customers named
- H&R BlockMighty Media Shop
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Simpli.fi's own pages state, read October 5, 2026: simpli.fi, trust.simpli.fi, simpli.fi/solutions/simpli-hub, simpli.fi/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Simpli.fi's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Simpli.fi, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Simpli.fi by email, built from the raw record of the edition. It shows:
- where Simpli.fi is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Simpli.fi, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.