Every category where a model named Simpli.fi for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Retail, proximity and IoT marketing	Marketing	2%	25 of 131	43%	7	under 10 labels · led by Radar at 19%
Programmatic and display advertising	Marketing	0%	14 of 96	10%	10	accepted challenger
Video advertising	Marketing	0%	18 of 121	0%	8	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Simpli.fi yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Simpli.fi across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	2	0	4
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	2	0	1	3
Perplexity Sonar	0	0	1	1	2
Grok 4.1 Fast	0	3	0	1	4
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	2	1	3
Llama 4 Maverick	0	1	2	0	3
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	3	0	0	3
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labels2

Paraphrase4 labelsNone

Comparative24 labelsNone

Budget-constrained5 labelsNone

Scale-constrained6 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative52 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For mid-market companies, I'd recommend evaluating Simpli.fi, GroundTruth, or Gimbal based on your specific budget, required scale” Claude Haiku 4.5 · Proximity · direct prompt · first choice

“Best for: Hyper-local targeting, multi-location franchises, and dynamic creative execution.” Gemini 3.5 Flash · Programmatic · comparative prompt · alternative

“Ideal if your business relies on localized, multi-location, or geo-fenced targeting.” Gemini 3.5 Flash · Programmatic · scale prompt · alternative

“| MNTN/Simpli.fi | CTV/performance | $5K+/mo | 4.5-4.9 |” Grok 4.1 Fast · Video ads · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Simpli.fi if your strategy is not geography-led, or you need deeper CTV/premium video capabilities” Perplexity Sonar · Programmatic · negative prompt · soft negative

“Most major geofencing ad networks (like Simpli.fi) require minimum monthly spends of $10,000+” Gemini 3.5 Flash · Proximity · budget prompt · soft negative

“The enterprise DSPs (The Trade Desk, Simpli.fi direct) are overkill for mid-market” DeepSeek V4 Flash · Proximity · direct prompt · soft negative

“affordable without enterprise lock-in (unlike pricier options like Simpli.fi)” Grok 4.1 Fast · Proximity · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Simpli.fi, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Simpli.fi was named but was not.

ProductSame answerTook the first choice insteadHead to head

StackAdapt38 of 5210Not in the top three

The Trade Desk25 of 526Not in the top three

Basis21 of 521Not in the top three

MNTN18 of 520Not in the top three

Vibe.co16 of 525Not in the top three

Amazon DSP16 of 520Not in the top three

Google Display & Video 36013 of 523Not in the top three

Radar9 of 522Not in the top three

GroundTruth9 of 521Not in the top three

Meta Ads8 of 522Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Simpli.fi. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 15 of the 52 answers that named Simpli.fi and are not a share of its labels.

Domains cited

vibe.co10

improvado.io7

getadlib.com5

sourceforge.net5

taqtics.com5

thecmo.com5

6sense.com4

aidigital.com4

g2.com4

heysid.com4

Fifty-three of the fifty-three domain citations in answers naming Simpli.fi came from somebody else's page.

Pages cited

vibe.co/blog/how-to/video-advertising-platforms6

improvado.io/blog/top-programmatic-platforms5

taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms5

aidigital.com/blog/programmatic-advertising-platforms4

vibe.co/blog/how-to/programmatic-advertising-platforms4

6sense.com/blog/best-b2b-programmatic-advertising-platforms3

admanage.ai/blog/programmatic-advertising-platforms3

beaconedge.com/3

Pages are listed as the models cited them.

Names read as Simpli.fi

What the judge wrote, as written, with how often. The vendor table decides that these count as Simpli.fi; a claim can dispute any of them.

MNTN/Simpli.fi 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Simpli.fi's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Simpli.fi, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at simpli.fi is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.