Every category where a model named Hey Sid for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Channel partner and local marketing	Partner and channel	2%	18 of 108	0%	1	under 10 labels · led by JourneyBee at 15%
Programmatic and display advertising	Marketing	0%	12 of 96	0%	11	accepted challenger
Ecommerce marketing	Marketing	0%	20 of 154	0%	5	under 10 labels · led by HubSpot Marketing Hub at 36%
Retail, proximity and IoT marketing	Marketing	0%	30 of 131	0%	2	under 10 labels · led by Radar at 19%
Video advertising	Marketing	0%	34 of 121	0%	2	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Hey Sid yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Hey Sid across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	2	0	2
Grok 4.1 Fast	0	2	0	2
Mistral Small	0	2	0	2
DeepSeek V4 Flash	0	2	2	4
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	3	1	4
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct16 labels3

Paraphrase23 labels2

Comparative3 labels1not counted in share

Budget-constrained1 labelNone

Scale-constrained1 labelNone

Negative0 labelsNone

First choiceAlternativeMentionNegative44 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best through-channel marketing platform for a mid-market B2B company is Hey Sid” Llama 4 Maverick · Channel marketing · direct prompt · first choice

“managed services like Hey Sid deliver done-for-you, person-level advertising without the complexity of a self-serve DSP” Claude Haiku 4.5 · Programmatic · direct prompt · alternative

“Hey Sid is also highlighted as a strong option for mid-sized B2B teams with lean marketing resources” Perplexity Sonar · Ecommerce marketing · paraphrase prompt · alternative

“Consider Hey Sid if you want to run ABM geofencing campaigns without building internal expertise” Kimi K2 · Proximity · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Hey Sid, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hey Sid was named but was not.

ProductSame answerTook the first choice insteadHead to head

StackAdapt29 of 4418Not in the top three

The Trade Desk27 of 441Not in the top three

LinkedIn Campaign Manager17 of 442Not in the top three

Demandbase17 of 440Not in the top three

DV36012 of 440Not in the top three

6sense11 of 440Not in the top three

Google Display & Video 3609 of 440Not in the top three

Amazon DSP8 of 440Not in the top three

HubSpot Marketing Hub7 of 446Not in the top three

AdRoll ABM7 of 440Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hey Sid. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 44 answers that named Hey Sid and are not a share of its labels.

Domains cited

heysid.comYour site6

vibe.co5

6sense.com4

adwave.com4

improvado.io4

reddit.com4

getadlib.com3

syntermedia.ai3

taqtics.com3

admanage.ai2

Thirty-two of the thirty-eight domain citations in answers naming Hey Sid came from somebody else's page.

Pages cited

6sense.com/blog/best-b2b-programmatic-advertising-platforms3

heysid.com/resources/best-programmatic-advertising-platforms-for-b2b3

improvado.io/blog/top-programmatic-platforms3

vibe.co/blog/how-to/programmatic-advertising-platforms3

admanage.ai/blog/programmatic-advertising-platforms2

adroll.com/blog/best-ctv-ad-platforms-comparing-8-dsps-walled-gardens-and-specialized-plat2

adsmanager.paramount.com/insights/ctv-advertising-platforms2

adtelligent.com/blog/top-ctv-ad-platforms2

Pages are listed as the models cited them.

Names read as Hey Sid

What the judge wrote, as written, with how often. The vendor table decides that these count as Hey Sid; a claim can dispute any of them.

Hey Sid/Demandbase 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hey Sid's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hey Sid, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at heysid.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.