Every category where a model named Hey Sid for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audio and podcast advertising	Marketing	2%	10 of 101	0%	8	under 10 labels · led by AudioGo at 34%
Video advertising	Marketing	0%	27 of 114	25%	4	under 10 labels · led by StackAdapt at 32%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Programmatic and display advertising	Marketing	0%	30 of 92	0%	2	under 10 labels · led by StackAdapt at 48%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Retail, proximity and IoT marketing	Marketing	0%	39 of 130	0%	2	under 10 labels · led by Foursquare Proximity at 15%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Content marketing platforms	Marketing	0%	67 of 135	0%	1	under 10 labels · led by HubSpot Content Hub at 33%	newNew since September 2026: not ranked then, 0% now.
Native and content advertising	Marketing	0%	53 of 86	0%	1	under 10 labels · led by StackAdapt at 41%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Hey Sid yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Hey Sid across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	1	0	3
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.20	0	1	1	0	2
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	1	1	0	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	2	0	1	3
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	0	2	0	0	2
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labels3

Paraphrase13 labels2

Comparative1 labelNone

Budget-constrained2 labels1

Scale-constrained6 labels1

Negative0 labelsNone

First choiceAlternativeMentionNegative41 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Top Recommendation: Hey Sid” GLM 4.7 FlashX · Audio advertising · direct prompt · first choice

“for a true all-in-one covering ads + outreach + content, Hey Sid's managed service is the closest option at approximately $1,900/month” Claude Haiku 4.5 · Content marketing · direct prompt · alternative

“A managed service option that delivers done-for-you advertising without the complexity of self-serve DSPs” MiniMax M2.5 · Video ads · direct prompt · alternative

“If your team is very small or you want expert guidance, Hey Sid is purpose-built for your situation.” Kimi K2 · Audio advertising · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“managed-service model may limit control” Kimi K2 · Video ads · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Hey Sid, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hey Sid was named but was not.

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ProductSame answerTook the first choice insteadHead to head

StackAdapt26 of 4113Not among the top eight

The Trade Desk18 of 412Not among the top eight

Demandbase13 of 411Not among the top eight

AudioGo6 of 413Not among the top eight

Spotify Ad Studio6 of 411Not among the top eight

Google Display & Video 3606 of 410Not among the top eight

Triton Digital6 of 410Not among the top eight

Acast5 of 413Not among the top eight

AdsWizz5 of 410Not among the top eight

Vibe.co4 of 411Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hey Sid. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 41 of the 41 answers that named Hey Sid and are not a share of its labels.

Domains cited

heysid.comYour site41

demandbase.com17

influencermarketinghub.com17

pipeline.zoominfo.com17

g2.com11

guideflow.com11

contentallies.com9

improvado.io9

madgicx.com9

acast.com8

108 of the 149 domain citations in answers naming Hey Sid came from somebody else's page.

Pages cited

heysid.com/resources/best-programmatic-advertising-platforms-for-b2b26

heysid.com/resources/best-audio-advertising-platforms-for-b2b17

influencermarketinghub.com/audio-advertising/audio-ad-platforms14

heysid.com/resources/b2b-podcast-advertising-reach-decision-makers13

influencermarketinghub.com/best-podcast-advertising-platforms11

pipeline.zoominfo.com/marketing/b2b-advertising-platforms11

guideflow.com/blog/audio-advertising-platform10

heysid.com/resources/best-connected-tv-advertising-platforms9

Pages are listed as the models cited them.

Search and answers

heysid.com is not in Google's top ten for any of the category's searches. In the answers, Hey Sid takes 2% of first choices and AudioGo takes 34%.

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In search

Google, US estimates

Position for “audio advertising platform”

–

not in the top ten

Position for “best audio advertising platform”

–

not in the top ten

Searches for its name, Google: 70 a month (“hey sid”)
AI search demand for its name, est.: 22 a month
Organic visits to its site: about 452 a month
Searches its site ranks for: 185 · 3 in the top three
Sites linking to it: 214
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

15 ads · 15 image · 15 shown in the last 30 days

First shown May 2026, as Hey Sid AB, verified. Ads started 2025-10 to 2026-09: 15 in the year.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 10 of 101 in audio advertising

Segment leader

34%

AudioGo

First choices: 7 across its categories
Named in: 41 answers
Its own site cited: in 41 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on heysid.com

353

subdomains included

Content

321

counted in the table below

Documentation

Product · Integration

0 · 1

Kind	Pages	Last 90 days	Latest
Blog	224	81	2026-09-25
Comparison	89	39	2026-09-22
Conference or event	3	1	2026-09-17
Glossary or explainer	3	0	2026-05-12
Report or ebook	1	0	2025-11-27
Podcast or video	1	0	2026-06-24

Most recent

2026-09-25Linkedin marketing services what done for you covers blog
2026-09-25Programmatic advertising for b2b beyond linkedin blog
2026-09-25Ai lead generation build the right audience blog
2026-09-24Sales marketing handoffs for small b2b teams blog
2026-09-24Demand generation for long sales cycles blog
2026-09-239 best b2b marketing campaigns that fill pipeline blog

How it is countedHide how it is counted

Every page heysid.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Hey Sid

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Hey Sid is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: A full-service account-based marketing (ABM) platform for mid-sized B2B companies.
heysid.com
For: mid-sized B2B companies
heysid.com
Customers named: VisibaPetestepREACJobbaticalRisk IdentMercuri InternationalMyntSnigel
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What Hey Sid's own pages state, read September 28, 2026: heysid.com, heysid.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hey Sid's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hey Sid, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Hey Sid by email, built from the raw record of the edition. It shows:

where Hey Sid is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Hey Sid, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.