Small business▼−1Since September 2026: 20% → 19%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
19%from 20% in September 2026
Inside the floor by 10 pointsRank 2 of 71, unchanged
10 categories · RankedAdRoll ABM
227Judge labels
45First choices
33Negative labels
14 / 14Models named it
10Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
53% in ABM for mid-market buyers
Rank 1 of 71 in the mid-market standingendorsed leader
12 of 14 models made it the first choice on the direct prompt; 9% of its 70 labels there were negative.
What the models named instead of AdRoll ABM →By buyer segmentA mid-market product: leader at mid-market, not named at enterprise.
Small business2 of 74
23%66 labels
accepted challenger
Mid-market1 of 71
53%70 labels
endorsed leader
Enterprise9 of 46
0%49 labels
criticized challenger
In abm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AdRoll ABM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Account-based marketing platforms | Marketing | 53% | 1 of 71 | 9% | 70 | endorsed leader | ▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 2% | 9 of 159 | 0% | 2 | under 10 labels · led by Segment at 37% | =heldSince September 2026: 4% → 3%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Workflow automation and iPaaS | GTM data and infrastructure | 2% | 10 of 67 | 0% | 2 | under 10 labels · led by Workato at 28% | newNew since September 2026: not ranked then, 2% now. |
| Search and social advertising platforms | Marketing | 2% | 18 of 113 | 0% | 5 | under 10 labels · led by Google Ads at 13% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 0% | 18 of 92 | 0% | 9 | under 10 labels · led by StackAdapt at 48% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 23 of 114 | 0% | 3 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 42 of 155 | 0% | 2 | under 10 labels · led by SparkToro at 19% | |
| B2B intent data providers | Sales | 0% | 19 of 60 | 0% | 2 | under 10 labels · led by Apollo.io at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Native and content advertising | Marketing | 0% | 16 of 86 | 0% | 2 | under 10 labels · led by StackAdapt at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail, proximity and IoT marketing | Marketing | 0% | 50 of 130 | 0% | 1 | under 10 labels · led by Foursquare Proximity at 15% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, AdRoll ABM held within the floor in all ten categories: no change cleared 11 points.
Best category · ABM · by segment
Mid-market▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
52%from 56% in September 2026
Inside the floor by 7 pointsRank 1 of 64, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 12 → 9 of 44
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 4% | 0% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 50 of 130 |
| ABM | 56% | 52% | ▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 71, unchanged |
| Programmatic | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 18 of 92 |
| Automation & iPaaS | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 10 of 67, unchanged |
| DMP | 4% | 3% | =heldSince September 2026: 4% → 3%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 of 159, unchanged |
| Paid ads | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 18 of 113 |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 23 of 114 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 155, unchanged |
| Intent data | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 of 60, unchanged |
| Native ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AdRoll ABM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AdRoll ABM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 4 | 1 | 0 | 7 |
| GPT-5.4 mini | 1 | 4 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 3 | 5 | 0 | 0 | 8 |
| Perplexity Sonar | 2 | 4 | 2 | 0 | 8 |
| Grok 4.20 | 3 | 4 | 2 | 1 | 10 |
| Mistral Small | 2 | 3 | 1 | 1 | 7 |
| DeepSeek V4 Flash | 3 | 5 | 1 | 1 | 10 |
| Llama 4 Maverick | 2 | 1 | 1 | 1 | 5 |
| Qwen 3.7 Flash | 3 | 2 | 0 | 0 | 5 |
| Kimi K2 | 3 | 3 | 0 | 1 | 7 |
| GLM 4.7 FlashX | 2 | 5 | 1 | 0 | 8 |
| MiniMax M2.5 | 2 | 1 | 2 | 0 | 5 |
| GPT-6 Luna | 2 | 3 | 0 | 1 | 6 |
| Muse Glimmer 30B | 3 | 2 | 2 | 0 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct63 labels17
Paraphrase45 labels19
Comparative37 labels7not counted in share
Budget-constrained28 labels2
Scale-constrained23 labels7
Negative31 labels4not counted in share
First choiceAlternativeMentionNegative227 labels in all, every segment counted; 45 of the 56 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you're HubSpot-centric and want fast time-to-value: RollWorks is the sweet spot — very fast implementation, covers the core playbook, dramatically cheaper.” DeepSeek V4 Flash · ABM · scale prompt · first choice
“RollWorks and AdRoll (formerly RollWorks) are consistently highlighted as top account-based marketing (ABM) platforms for mid-market B2B companies” Mistral Small · ABM · direct prompt · first choice
“RollWorks/AdRoll is the common default when the priority is quick-to-value account-based advertising, website personalization and account alerts” Muse Glimmer 30B · ABM · direct prompt · first choice
“reviewers often point to lighter advertising/orchestration layers such as RollWorks as "easiest setup, pairs well with a dedicated data layer"” Muse Glimmer 30B · ABM · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid enterprise tools like Demandbase, 6sense, Terminus, or RollWorks” Grok 4.20 · ABM · budget prompt · hard negative
“Major limitation: Advertising-centric only... "Disorganized" platform, "misleading data," simple/limited reporting” Kimi K2 · ABM · negative prompt · soft negative
“Not a red flag by itself, but make sure proposals and comparisons reflect the current name.” GPT-6 Luna · ABM · negative prompt · soft negative
“or even RollWorks (~$1K+/month), which are overkill and overpriced for limited budgets” DeepSeek V4 Flash · ABM · budget prompt · soft negative
Named alongside
The products named in the same answers as AdRoll ABM, over the 218 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdRoll ABM was named but was not.ShowHide
Named alongside
The products named in the same answers as AdRoll ABM, over the 218 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdRoll ABM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AdRoll ABM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 214 of the 218 answers that named AdRoll ABM and are not a share of its labels.
Domains cited
abmatic.ai108
pipeline.zoominfo.com103
zenabm.com71
demandbase.com67
cleverly.co66
blog.hubspot.com64
lusha.com63
prospeo.io58
tomba.io58
g2.com48
706 of the 706 domain citations in answers naming AdRoll ABM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where AdRoll ABM stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where AdRoll ABM stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “account-based marketing platform”
–
not in the top ten
Position for “best account-based marketing platform”
–
not in the top ten
- Searches for its name, Google
- 110 a month (“adroll abm”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 52,273 a month
- Searches its site ranks for
- 8,303 · 411 in the top three
- Sites linking to it
- 22,430
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $0 a month (estimate)
In answers
This editionShare of first choices
53%
rank 1 of 71 in ABM
First choices
45
across its categories
- Named in
- 218 answers
- Its own site cited
- in 214 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on adroll.com
1,842
subdomains included
Content
1,482
counted in the table below
Documentation
0
Product · Integration
86 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,134 | 8 | 2026-09-21 | ABM, SEO | |
| News or press | 115 | 11 | 2026-09-22 | Ecommerce marketing, Marketing automation | |
| Webinar or virtual event | 52 | 1 | 2026-09-25 | Ecommerce marketing, ABM | |
| Comparison | 41 | 0 | 2026-06-04 | Mobile apps | |
| Template or tool | 40 | 1 | 2026-08-12 | SEO | |
| Glossary or explainer | 37 | 0 | 2026-04-09 | ||
| Report or ebook | 28 | 0 | 2023-11-02 | ||
| Case study | 26 | 5 | 2026-08-03 | ABM | |
| Podcast or video | 5 | 0 | 2025-11-20 | ||
| Conference or event | 4 | 0 | 2021-01-28 |
Most recent
- 2026-09-25Getting ahead of the game with brand ads webinar or virtual event
- 2026-09-22Adroll reports 45 drop in prospecting cpms ahead of the holiday advertising season news or press
- 2026-09-21Multi touch attribution modeling data blog
- 2026-09-15How 3 ecom brands increased roas and sales with adroll blog
- 2026-09-08Adroll named finalist in 2026 digiday technology awards in buy side programmatic platform category news or press
- 2026-09-03Cross channel retargeting campaign management blog
How it is countedHide how it is counted
Every page adroll.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as AdRoll ABM
What the judge wrote, as written, with how often. The vendor table decides that these count as AdRoll ABM; a claim can dispute any of them.
RollWorks 47AdRoll ABM (formerly RollWorks) 12RollWorks (AdRoll ABM) 4AdRoll ABM (Formerly RollWorks) 2AdRoll ABM / RollWorks 2RollWorks (now AdRoll ABM) 2Rollworks 2AdRoll ABM (RollWorks) 1AdRoll ABM — formerly RollWorks 1AdRoll ABM/RollWorks 1RollWorks (NextRoll) 1RollWorks (by 61DEGREE) 1RollWorks (by Apollo.io) 1RollWorks / AdRoll ABM 1
Follow AdRoll ABM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AdRoll is the company behind AdRoll ABM.ShowHide
The company
AdRoll is the company behind AdRoll ABM.
ShowHideOn record
Wikidata- Website
- adroll.com
- Headquarters
- San Francisco, United States
- Founded
- 2007
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The ABM platform specifically built for B2B revenue and marketing teams. Generate pipeline, speed up sales cycles, and close more deals. AdRoll ABM engages the right accounts at the right moments with multichannel ads, go-to-market orchestration, and revenue impact reporting.
- For
- B2B revenue and marketing teams
- Free plan or trial
- No fee to get started and pay only for media. adroll.com/pricing
- Integrations claimed
- 70 adroll.com/solutions/b2b
- Customers named
- PitchBookSnowflake
- Not stated on the pages read
- Price, starting price, certifications, hosting
What AdRoll ABM's own pages state, read September 28, 2026: adroll.com, adroll.com/pricing, adroll.com/solutions/b2b, adroll.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AdRoll ABM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AdRoll ABM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AdRoll ABM by email, built from the raw record of the edition. It shows:
- where AdRoll ABM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AdRoll ABM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where AdRoll ABM is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where AdRoll ABM is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend AdRoll ABM first in Account-based marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.