10 categories · RankedAdRoll ABM
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Account-based marketing platforms | Marketing | 56% | 1 of 76 | 6% | 67 | endorsed leader |
| Retail, proximity and IoT marketing | Marketing | 4% | 7 of 131 | 0% | 4 | under 10 labels · led by Radar at 19% |
| Data management platforms | GTM data and infrastructure | 4% | 8 of 183 | 0% | 5 | under 10 labels · led by Segment at 18% |
| Programmatic and display advertising | Marketing | 2% | 6 of 96 | 0% | 8 | under 10 labels · led by StackAdapt at 61% |
| Search and social advertising platforms | Marketing | 2% | 14 of 137 | 0% | 7 | under 10 labels · led by Google Ads at 10% |
| Native and content advertising | Marketing | 0% | 17 of 72 | 0% | 7 | under 10 labels · led by StackAdapt at 23% |
| B2B intent data providers | Sales | 0% | 19 of 62 | 0% | 5 | under 10 labels · led by Bombora at 35% |
| Identity resolution | GTM data and infrastructure | 0% | 52 of 151 | 0% | 2 | under 10 labels · led by Hightouch at 15% |
| Video advertising | Marketing | 0% | 30 of 121 | 0% | 2 | under 10 labels · led by StackAdapt at 24% |
| Channel partner and local marketing | Partner and channel | 0% | 42 of 108 | 0% | 1 | under 10 labels · led by JourneyBee at 15% |
Movement
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 4 | 5 | 0 | 1 | 10 |
| GPT-5.4 mini | 3 | 3 | 0 | 0 | 6 |
| Gemini 3.5 Flash | 5 | 5 | 0 | 1 | 11 |
| Perplexity Sonar | 3 | 1 | 1 | 0 | 5 |
| Grok 4.1 Fast | 3 | 3 | 0 | 1 | 7 |
| Mistral Small | 3 | 6 | 0 | 0 | 9 |
| DeepSeek V4 Flash | 3 | 5 | 2 | 0 | 10 |
| Llama 4 Maverick | 3 | 4 | 1 | 0 | 8 |
| Qwen 3.7 Flash | 2 | 6 | 1 | 0 | 9 |
| Kimi K2 | 5 | 7 | 2 | 0 | 14 |
| GLM 4.7 FlashX | 2 | 6 | 2 | 0 | 10 |
| MiniMax M2.5 | 2 | 3 | 3 | 1 | 9 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“RollWorks is an account-based marketing software that aligns marketing and sales teams, enabling B2B companies to identify, engage, and grow revenue from high-value accounts.” Claude Haiku 4.5 · Proximity · paraphrase prompt · first choice
“The best account-based marketing platform for a company with a limited budget is RollWorks, which is an approachable and budget-friendly ABM tool” Llama 4 Maverick · ABM · budget prompt · first choice
“I'd generally recommend RollWorks / AdRoll ABM if your priority is fast setup, practical ABM, and a more approachable mid-market fit” GPT-5.4 mini · ABM · paraphrase prompt · first choice
“I'd suggest starting with RollWorks if you need a dedicated ABM platform, as it's specifically designed for mid-market companies” Claude Haiku 4.5 · ABM · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Enterprise tools (RollWorks ~$12K/yr, Demandbase) are overkill/too costly.” Grok 4.1 Fast · ABM · budget prompt · hard negative
“Renamed to AdRoll ABM (Aug 2025) | Same product, different name — reviews may be split” MiniMax M2.5 · ABM · negative prompt · soft negative
“RollWorks / AdRoll ABM (Be cautious of: Ad-only limitations and superficial metrics)” Gemini 3.5 Flash · ABM · negative prompt · soft negative
“none of which scale down without pain” Claude Haiku 4.5 · ABM · negative prompt · soft negative
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 38 of the 212 answers that named AdRoll ABM and are not a share of its labels.
Domains cited
145 of the 145 domain citations in answers naming AdRoll ABM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as AdRoll ABM
The company
- Website
- adroll.com
- Headquarters
- San Francisco, United States
- Founded
- 2007
From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
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