AdRoll ABM vs Terminus
Eleven of twelve models named AdRoll ABM first on the direct prompt; one named Terminus. AdRoll ABM was named by twelve of the twelve models and Terminus by ten and AdRoll ABM carries 67 labels and Terminus 34, so the shares are not directly comparable.
By AdRoll, San Francisco, United States, founded 2007. Named in ten categories this edition.
Named in seven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
AdRoll ABMFirst choices, of twelve modelsTerminus
The direct prompt
Both were the first choice
1 of 12 modelsThe answer named them together, and the judge labeled each a first choice.AdRoll ABM first, Terminus an alternative
10 of 12 modelsTerminus was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 12 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AdRoll ABM20%#2 of 13Terminus0%#11 of 13AdRoll ABM56%#1 of 11Terminus5%#3 of 11Terminus4%#3 of 8AdRoll ABM0%#7 of 8What the models said about AdRoll ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Enterprise tools (RollWorks ~$12K/yr, Demandbase) are overkill/too costly.” Grok 4.1 Fast · budget prompt · hard negative
“Renamed to AdRoll ABM (Aug 2025) | Same product, different name — reviews may be split” MiniMax M2.5 · negative prompt · soft negative
“RollWorks / AdRoll ABM (Be cautious of: Ad-only limitations and superficial metrics)” Gemini 3.5 Flash · negative prompt · soft negative
“The best account-based marketing platform for a company with a limited budget is RollWorks, which is an approachable and budget-friendly ABM tool” Llama 4 Maverick · budget prompt · first choice
“I'd generally recommend RollWorks / AdRoll ABM if your priority is fast setup, practical ABM, and a more approachable mid-market fit” GPT-5.4 mini · paraphrase prompt · first choice
“I'd suggest starting with RollWorks if you need a dedicated ABM platform, as it's specifically designed for mid-market companies” Claude Haiku 4.5 · paraphrase prompt · first choice
What the models said about Terminus
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“some ABM platforms to avoid or be cautious about include: 1. Terminus - Merged with DemandScience in November 2024” Llama 4 Maverick · negative prompt · hard negative
“Terminus (now DemandScience): Post-merger uncertainty, reporting limits, rules-based (not AI-predictive).” Grok 4.1 Fast · negative prompt · soft negative
“Merged with DemandScience (Nov 2024) | Now "ABX by DemandScience" — evaluate the combined roadmap” MiniMax M2.5 · negative prompt · soft negative
“the strongest contenders are RollWorks (AdRoll ABM) and Terminus (DemandScience ABX)” DeepSeek V4 Flash · direct prompt · first choice
“Platforms like RollWorks or Terminus are built for your scale” Kimi K2 · scale prompt · first choice
“Terminus (if you want multi-channel orchestration)” DeepSeek V4 Flash · paraphrase prompt · first choice
Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.