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Index › Marketing › ABM › Demandbase vs Terminus
Account-based marketing platforms · October 2026 Edition

Demandbase vs Terminus

One of fourteen models named Demandbase first on the direct prompt; zero named Terminus. Demandbase was named by fourteen of the fourteen models and Terminus by thirteen and Demandbase carries 69 labels and Terminus 41, so the shares are not directly comparable.

Demandbase

criticized challenger

San Francisco, United States, founded 2006. Named in twenty-four categories this edition.

Terminus

criticized challenger

Named in eight categories this edition.

First-choice share8%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate49%29%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 7; printed, not drawn.
Labels6941A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Demandbase reading right to left. Rank and label count are printed, not drawn.AdRoll ABM was named alongside these two in fourteen of the fourteen direct answers. AdRoll ABM vs Demandbase · AdRoll ABM vs Terminus · Apollo.io vs Demandbase

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
DemandbaseFirst choices, of fourteen modelsTerminus
Direct105 against Demandbase
Paraphrase106 against Demandbase · 2 against Terminus
Comparative1101 against Terminus
Budget-constrained009 against Demandbase · 4 against Terminus
Scale-constrained213 against Demandbase
Negative0111 against Demandbase · 5 against Terminus
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Demandbase and Terminus were named in the same answer 122 times, of the 692 answers naming Demandbase and the 146 naming Terminus. In those answers Terminus took the first choice four times and Demandbase twenty-eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Demandbase and Terminus stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Demandbase Terminus first choice named as an alternative argued againstblank: not namedEach cell is one answer, Demandbase on the left and Terminus on the right.

The direct prompt

The plain question, one answer per model, grouped by where Demandbase and Terminus stood in it.

Demandbase first, Terminus not the choice

1 of 14 modelsTerminus was named in the answer but not as the choice, or not at all.
Kimi K2AdRoll ABM, Demandbase alternatives: HubSpot Marketing Hub, ZoomInfo MarketingOS

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 mini6sense alternatives: AdRoll ABM, Demandbase, Influ2
Perplexity SonarAdRoll ABM alternatives: 6sense, Demandbase, HubSpot Marketing Hub
Grok 4.1 FastAdRoll ABM alternatives: 6sense, Demandbase, HubSpot Marketing Hub, Terminus
DeepSeek V4 FlashAdRoll ABM alternatives: Terminus, ZoomInfo Marketing
Qwen 3.7 FlashAdRoll ABM alternatives: MarketBetter, Terminus
GLM 4.7 FlashXAdRoll ABM alternatives: HubSpot Marketing Hub, Terminus
GPT-6 LunaAdRoll ABM alternatives: 6sense, Demandbase, HubSpot's built-in ABM tools

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5AdRoll ABM alternatives: 6sense
Gemini 3.5 FlashAdRoll ABM alternatives: Factors.ai, HubSpot Marketing Hub, Influ2
Mistral SmallAdRoll, AdRoll ABM
Llama 4 MaverickAdRoll ABM alternatives: Abmatic AI
MiniMax M2.5AdRoll ABM alternatives: 6sense, HubSpot Marketing Hub, ZoomInfo Marketing
Muse Glimmer 30BAdRoll ABM, HubSpot Marketing Hub alternatives: Propensity ABM, Userled

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Demandbase0%#13 of 13
Terminus0%#11 of 13
The full small business standing →
Mid-marketThe figures above
Demandbase leads by six points.
Demandbase8%#4 of 7
Terminus2%#6 of 7
The full mid-market standing →
Enterprise
Demandbase leads by forty-nine points.
Demandbase51%#1 of 8
Terminus2%#6 of 8
The full enterprise standing →

What the models said about Demandbase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“the absolute worst thing you can do is sign an annual contract with enterprise-grade giants like 6sense or Demandbase” Gemini 3.5 Flash · budget prompt · hard negative
“Expensive (opaque pricing, often $60K+/year minimum), heavy implementation (3-6 months), and confusing for mid-market teams.” Grok 4.1 Fast · negative prompt · hard negative
“should avoid 6sense and Demandbase because costs of $15K–$25K/year and complexity rarely pay off” Claude Haiku 4.5 · paraphrase prompt · hard negative
“Prioritize platforms that balance high-quality intent data with easy-to-use orchestration (e.g., demandbase, Terminus, 6sense, or Rollworks” Qwen 3.7 Flash · scale prompt · first choice
“boasts one of the strongest native Demand-Side Platforms (DSP) for B2B advertising... highly regarded for its buying group mapping” Gemini 3.5 Flash · comparative prompt · first choice
“Most comprehensive platform: Combines first-party and third-party data with AI-driven insights into a unified account view” Kimi K2 · comparative prompt · first choice

What the models said about Terminus

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Terminus was acquired by DemandScience in November 2024, so it's no longer a standalone option.” Kimi K2 · paraphrase prompt · hard negative
“merged into DemandScience in November 2024 and is no longer an independent product or brand” Kimi K2 · comparative prompt · hard negative
“Avoid: Enterprise platforms like Demandbase, 6sense, or Terminus.” Qwen 3.7 Flash · budget prompt · hard negative
“e.g., demandbase, Terminus, 6sense, or Rollworks depending on whether you prefer paid social or display ads” Qwen 3.7 Flash · scale prompt · first choice
“Top safer bets overall: RollWorks, Terminus, or Mutiny” Grok 4.1 Fast · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.