One of fourteen models named Demandbase first on the direct prompt; one named 6sense. Both were named by all fourteen models and Demandbase carries 69 labels and 6sense 60, so the shares are not directly comparable.
San Francisco, United States, founded 2006. Named in twenty-four categories this edition.
Named in twenty-three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
Across every category in the October 2026 Edition, Demandbase and 6sense were named in the same answer 503 times, of the 692 answers naming Demandbase and the 711 naming 6sense. In those answers 6sense took the first choice thirty-eight times and Demandbase thirty-eight.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“the absolute worst thing you can do is sign an annual contract with enterprise-grade giants like 6sense or Demandbase” Gemini 3.5 Flash · budget prompt · hard negative
“Expensive (opaque pricing, often $60K+/year minimum), heavy implementation (3-6 months), and confusing for mid-market teams.” Grok 4.20 · negative prompt · hard negative
“should avoid 6sense and Demandbase because costs of $15K–$25K/year and complexity rarely pay off” Claude Haiku 4.5 · paraphrase prompt · hard negative
“Prioritize platforms that balance high-quality intent data with easy-to-use orchestration (e.g., demandbase, Terminus, 6sense, or Rollworks” Qwen 3.7 Flash · scale prompt · first choice
“boasts one of the strongest native Demand-Side Platforms (DSP) for B2B advertising... highly regarded for its buying group mapping” Gemini 3.5 Flash · comparative prompt · first choice
“Most comprehensive platform: Combines first-party and third-party data with AI-driven insights into a unified account view” Kimi K2 · comparative prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“the absolute worst thing you can do is sign an annual contract with enterprise-grade giants like 6sense or Demandbase” Gemini 3.5 Flash · budget prompt · hard negative
“Enterprise platforms like 6sense and Demandbase cost $45K–$100K+ annually... For limited budgets, these are overkill.” Kimi K2 · budget prompt · hard negative
“Verdict: Avoid if you need quick wins, have modest budgets, or don't have a dedicated operations team” DeepSeek V4 Flash · negative prompt · hard negative
“6sense is described as "the enterprise standard for ABM orchestration"... Choose 6sense for predictive, intent-first enterprise RevOps.” Muse Glimmer 30B · comparative prompt · first choice
“e.g., demandbase, Terminus, 6sense, or Rollworks depending on whether you prefer paid social or display ads” Qwen 3.7 Flash · scale prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.