Apollo.io vs 6sense
Zero of twelve models named Apollo.io first on the direct prompt; one named 6sense. Apollo.io was named by ten of the twelve models and 6sense by twelve and Apollo.io carries 15 labels and 6sense 51, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty categories this edition.
Named in nineteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
Apollo.ioFirst choices, of twelve models6sense
Across every category in the September 2026 Edition, Apollo.io and 6sense were named in the same answer 205 times, of the 858 answers naming Apollo.io and the 590 naming 6sense. In those answers 6sense took the first choice nine times and Apollo.io eighty-five.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | |
Apollo.io 6sense first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and 6sense on the right.The direct prompt
6sense first, Apollo.io not the choice
1 of 12 modelsApollo.io was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Apollo.io16%#3 of 136sense0%#12 of 13Apollo.io4%#5 of 116sense4%#7 of 116sense30%#2 of 8Apollo.io0%#– of 8What the models said about Apollo.io
No label in this category carried a quote.
What the models said about 6sense
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“### 6Sense - Opaque Intent Scores ... Black Box Approach ... Long Implementation: 6+ month implementations common” GLM 4.7 FlashX · negative prompt · hard negative
“avoid Demanbase, 6sense, or Terminus before you have a defined ICP... The most criticized "leader." Opaque, high pricing” DeepSeek V4 Flash · negative prompt · hard negative
“the best ABM platform is usually 6sense if your priority is intent data, predictive account selection, and revenue orchestration at scale” GPT-5.4 mini · direct prompt · first choice
“Deepest predictive intelligence in the category... Best for: Sales-led revenue teams, $100M+ revenue enterprises” DeepSeek V4 Flash · comparative prompt · first choice
“Go with Demandbase or 6sense. They provide the deepest intelligence and cross-channel orchestration.” Qwen 3.7 Flash · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.