Index › Marketing › ABM › Enterprise › September 2026 Edition

Account-based marketing platforms for enterprise buyers

Asked as “account-based marketing platform”, and as “ABM platform”, on behalf of an enterprise B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Demandbase

Clear leader

47% of first choices, clear leader.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

HubSpot ABM21%ContestedStanding →Mid-market

AdRoll ABM56%Clear leaderStanding →Enterprise

Demandbase47%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Demandbase17%64endorsed leader

6sense23%65accepted challenger

Terminus31%36criticized challenger

ZoomInfo17%12accepted challenger

Show the four products at 0%, ordered by negative rate

AdRoll ABM40%42criticized challenger

HubSpot ABM30%10criticized challenger

Madison Logic26%19criticized challenger

ZoomInfo Marketing6%17accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

AdRoll ABM vs HubSpot ABM AdRoll ABM vs Terminus HubSpot ABM vs Terminus

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative60%

Key

Demandbase47%

6sense30%

Terminus4%

ZoomInfo2%

ZoomInfo Marketing0%

Madison Logic0%

AdRoll ABM0%

HubSpot ABM0%

02What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

6sense

23%

15 of 65 labels negative · 11 of 12 models · 2 hard negative

“Enterprise ABM Platforms to Avoid for Your Use Case | 6sense | Custom pricing ... scales unpredictably with users” Kimi K2, budget prompt

AdRoll ABM

40%

17 of 42 labels negative · 9 of 12 models · 2 hard negative

“The Verdict:** Avoid for complex enterprise environments, even if the price is tempting.” Gemini 3.5 Flash, negative prompt

Demandbase

17%

11 of 64 labels negative · 9 of 12 models · 2 hard negative

“Enterprise Platforms to Avoid for Predictability ... 6sense & Demandbase” GLM 4.7 FlashX, budget prompt

Terminus

31%

11 of 36 labels negative · 7 of 12 models · 4 hard negative

“Terminus, Mutiny's original product, and Common Room** should be avoided due to discontinuation, mergers, or acquisition uncertainty” Mistral Small, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 195 links across 84 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

demandbase.com

vendor site · Demandbase14 answers · 16 citations · 3 models

gartner.com

vendor site · Gartner11 answers · 17 citations · 3 models

pipeline.zoominfo.com

vendor site · ZoomInfo7 answers · 8 citations · 2 models

abmatic.ai

6 answers · 9 citations · 2 models

prismic.io

vendor site · Prismic6 answers · 7 citations · 2 models

salesmotion.io

vendor site · Salesmotion5 answers · 6 citations · 2 models

zenabm.com

vendor site · ZenABM5 answers · 6 citations · 1 model

adroll.com

vendor site · AdRoll4 answers · 4 citations · 1 model

factors.ai

vendor site · Factors.ai4 answers · 4 citations · 2 models

g2.com

4 answers · 4 citations · 2 models

guideflow.com

vendor site · Guideflow4 answers · 4 citations · 2 models

tofuhq.com

4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

demandbase.com/blog/account-based-marketing-solutions

10 answers · 2 models

gartner.com/reviews/market/account-based-marketing-platforms

10 answers · 3 models

prismic.io/blog/best-abm-platforms-for-enterprise-accounts-and-b2b-marketing

6 answers · 2 models

adroll.com/blog/best-abm-platforms-comparison

4 answers · 1 model

guideflow.com/blog/best-account-based-marketing-software-tools

4 answers · 2 models

pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms

4 answers · 1 model

tofuhq.com/post/the-10-best-account-based-marketing-tools-of-2026

4 answers · 2 models

ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-tea…

4 answers · 1 model

abmatic.ai/blog/best-account-based-marketing-tools-2026

3 answers · 1 model

cleverly.co/blog/account-based-marketing-tools

3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best account-based marketing platform for an enterprise B2B company?”Paraphrase“Which ABM platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade account-based marketing platforms and how do they differ?”Budget-constrained“What is the best account-based marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an account-based marketing platform. What should we look at?”Negative“Which account-based marketing platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5Demandbase

Two alternatives

6sense, ZoomInfo

no first choiceChanged6sense, Demandbase

Two alternatives

Tofu, ZoomInfo

Abmatic AIagainst: 6sense, AdRoll ABM, Demandbase, Terminusno first choicenothing named

GPT-5.4 miniDemandbase

One alternative

6sense

against: AdRoll ABM, Terminus / ABX by DemandScienceDemandbaseHeld

Two alternatives

6sense, TechTarget Priority Engine

6sense, Demandbase

Five alternatives

AdRoll ABM, Madison Logic, N.Rich, Terminus, ZoomInfo Marketing

Demandbaseagainst: 6senseno first choicenothing named

Gemini 3.5 Flash6sense, Demandbase

Two alternatives

Madison Logic, ZoomInfo

6sense, DemandbaseHeld

One alternative

ZoomInfo MarketingOS

6sense, Demandbase

Two alternatives

AdRoll ABM, Terminus

Terminus

Three alternatives

AdRoll ABM, Metadata.io, Salesmotion

against: 6sense, Demandbase6sense, Demandbase

Three alternatives

Adobe Marketo Engage, Foundry Intent, HubSpot ABM

against: 6sense, AdRoll ABM, Demandbase, HubSpot ABM, Marketo ABM, Metadata.io, Terminus

Perplexity SonarDemandbase

Two alternatives

6sense, Influ2

DemandbaseHeld

Two alternatives

6sense, ZoomInfo Marketing

against: AdRoll ABM6sense, Demandbase

Four alternatives

DemandScience, Madison Logic, Terminus, ZoomInfo

against: AdRoll ABMAbmatic AI

One alternative

Demandbase

against: 6senseno first choiceagainst: AdRoll ABM, Bombora, HubSpot ABM

Grok 4.1 Fast6sense, Demandbase, ZoomInfoagainst: AdRoll ABM, Madison LogicDemandbaseChanged

Three alternatives

6sense, AdRoll ABM, ZoomInfo

6sense, Demandbase

Three alternatives

AdRoll ABM, Terminus, ZoomInfo Marketing

Demandbase

One alternative

HubSpot Marketing Hub

against: 6sense, AdRoll ABM, Terminus6sense, Demandbase

One alternative

AdRoll ABM

against: AdRoll ABM, Adobe Marketo Engage, HubSpot Marketing Hub, Madison Logic, Terminus, ZoomInfo Marketing

Mistral Small6sense, Demandbase

Three alternatives

AdRoll ABM, Madison Logic, ZoomInfo Marketing

Salesforce Marketing Cloud Account EngagementChanged

Four alternatives

6sense, AdRoll ABM, Demandbase, Terminus

6sense, Demandbase

Three alternatives

Madison Logic, Terminus, ZoomInfo Marketing

Abmatic AI, Demandbase

One alternative

6sense

no first choiceagainst: 6sense, Common Room, Demandbase, Mutiny, Terminus

DeepSeek V4 Flash6sense, Demandbase

One alternative

ZoomInfo MarketingOS

against: AdRoll ABM, TerminusDemandbaseChanged

Two alternatives

6sense, ZoomInfo Marketing

6sense, Demandbase

Three alternatives

Madison Logic, Terminus, ZoomInfo Marketing

against: AdRoll ABMTerminus

One alternative

Demandbase

against: 6sense, AdRoll ABM6sense, Demandbaseagainst: 6sense, AdRoll ABM, Demandbase, Folloze, Foundry ABM, Jabmo, Madison Logic, Terminus

Llama 4 Maverick6sense, Demandbase, Lusha6sense, DemandbaseChangedno first choiceLusha

Two alternatives

6sense, Demandbase

no first choiceagainst: Demandbase

Qwen 3.7 Flash6sense, Demandbase

Three alternatives

AdRoll RollWorks, Terminus, ZoomInfo Marketing OS

6sense, DemandbaseHeld

One alternative

Terminus

against: Adobe Marketo EngageDemandbase

Four alternatives

6sense, AdRoll ABM, Terminus, ZoomInfo Marketing

Abmatic AI

One alternative

Salesmotion

against: 6sense, Demandbase, Terminusno first choiceagainst: AdRoll ABM, Adobe Marketo Engage, Datanyze, Dealfront, StackAdapt, ZoomInfo

Kimi K26sense, Demandbase

One alternative

ZoomInfo Marketing

against: TerminusDemandbaseChanged

One alternative

6sense

6sense, Demandbase

Four alternatives

AdRoll ABM, Influ2, Madison Logic, ZoomInfo Marketing

Salesforce Marketing Cloud Account Engagement

One alternative

HubSpot Marketing Hub

against: 6sense, AdRoll ABM, Demandbase, Terminus6sense, Demandbase

Two alternatives

AdRoll ABM, Terminus

against: 6sense, AdRoll ABM, Demandbase, Folloze, Madison Logic, Terminus

GLM 4.7 FlashX6sense

Two alternatives

Demandbase, ZoomInfo Marketing OS

6senseHeld

Two alternatives

Demandbase, ZoomInfo Marketing

Demandbase

Six alternatives

6sense, AdRoll ABM, Foundry ABM, Influ2, Mutiny, ZoomInfo Marketing

HubSpot Marketing Hub

One alternative

AdRoll ABM

against: 6sense, Demandbaseno first choiceagainst: 6sense, AdRoll ABM, Adobe Marketo Engage, Bombora, Datanyze, Dealfront, Factors.ai, HubSpot ABM, Influ2, Intellimize, Madison Logic, Mutiny, Propensity, Tofu, Userled, ZoomInfo

MiniMax M2.56sense, Demandbase

Four alternatives

AdRoll ABM, DemandScience, HubSpot Breeze Intelligence, ZoomInfo Marketing

DemandbaseChanged

Three alternatives

6sense, AdRoll ABM, Terminus

6sense, Demandbase

Four alternatives

AdRoll ABM, Factors.ai, Terminus, ZoomInfo Marketing

Abmatic AI

One alternative

Salesmotion

against: 6sense, Demandbaseno first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:38	yes	7	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:17	yes	3	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:10	yes	17	26 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 02:58	yes	15	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:26	yes	0	6 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:18	yes	0	8 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 03:39	yes	0	28 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:07	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:27	yes	0	44 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:05	yes	0	30 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:19	yes	0	94 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:12	yes	0	9 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:39	no	0	4 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:32	yes	4	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:35	yes	17	23 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 03:59	yes	20	4 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:47	yes	0	6 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:13	no	0	4 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:37	yes	0	37 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:08	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:17	no	0	30 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:31	yes	0	24 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:28	yes	0	23 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:51	yes	0	34 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:17	yes	7	11 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:39	yes	7	13 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:07	yes	14	24 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 03:06	yes	17	7 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 22:57	yes	0	5 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:06	yes	0	7 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:10	yes	0	51 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:16	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:38	yes	0	38 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:32	yes	0	118 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:06	yes	0	268 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:44	yes	0	11 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:35	yes	16	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:42	yes	2	4 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:49	yes	17	26 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 00:19	yes	20	5 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:09	yes	0	9 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:45	yes	0	9 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:22	yes	0	27 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:38	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:41	yes	0	44 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:52	yes	0	44 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:13	yes	0	38 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:24	yes	0	32 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:44	yes	15	13 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:38	yes	3	9 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:51	no	0	15 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 03:45	yes	20	20 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:49	yes	0	7 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:53	no	0	9 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:36	yes	0	46 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:50	yes	0	1 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:59	no	0	37 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:26	yes	0	74 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:28	yes	0	45 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:40	yes	0	14 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:33	yes	15	9 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:55	yes	4	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:43	yes	20	33 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 04:27	yes	20	6 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:00	yes	0	11 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:07	yes	0	12 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:48	yes	0	95 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:47	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:02	yes	0	32 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:08	yes	0	65 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:01	yes	0	96 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:15	yes	0	17 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

HubSpot read as HubSpot ABM

Unresolved, counted raw

AdRoll RollWorks

MRP Prelytix

Marketo ABM

Terminus / ABX by DemandScience

Tribal

Discontinued, still offered

No shut-down product was recommended here.

Account-based marketing platforms for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing