Every category where a model named ZoomInfo Marketing for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data management platforms	GTM data and infrastructure	2%	31 of 183	0%	1	under 10 labels · led by Segment at 18%
Account-based marketing platforms	Marketing	0%	15 of 76	0%	8	under 10 labels · led by AdRoll ABM at 56%
Email marketing platforms	Marketing	0%	24 of 50	0%	1	under 10 labels · led by ActiveCampaign at 40%
Programmatic and display advertising	Marketing	0%	42 of 96	0%	1	under 10 labels · led by StackAdapt at 61%

Movement

This is the first edition on this tier, so no move can be computed for ZoomInfo Marketing yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ZoomInfo Marketing across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	2	0	2
Grok 4.1 Fast	0	2	0	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	2	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase8 labelsNone

Comparative13 labelsNone

Budget-constrained0 labelsNone

Scale-constrained6 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative38 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with ZoomInfo if you need contact data and sales intelligence” GLM 4.7 FlashX · DMP · direct prompt · first choice

“ZoomInfo Marketing | Verified contact data as the foundation | Variable | Test match rates against your CRM first” Qwen 3.7 Flash · ABM · scale prompt · alternative

“if your B2B motion depends heavily on intent data, contact accuracy, and data enrichment” Perplexity Sonar · Email marketing · paraphrase prompt · alternative

“Top fits—Demandbase/6sense/ZoomInfo (enterprise-ready), RollWorks/HubSpot (mid-market ease)” Grok 4.1 Fast · ABM · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as ZoomInfo Marketing, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZoomInfo Marketing was named but was not.

ProductSame answerTook the first choice insteadHead to head

Demandbase32 of 3819Not in the top three

6sense30 of 3816Not in the top three

AdRoll ABM26 of 383Not in the top three

Terminus20 of 380Not in the top three

Madison Logic13 of 380Not in the top three

Influ210 of 380Not in the top three

HubSpot Marketing Hub8 of 383Not in the top three

HubSpot ABM7 of 383Not in the top three

Adobe Marketo Engage6 of 382Not in the top three

Bombora5 of 380Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ZoomInfo Marketing. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 38 answers that named ZoomInfo Marketing and are not a share of its labels.

Domains cited

pipeline.zoominfo.comYour site5

demandbase.com4

gartner.com4

emailtooltester.com3

g2.com3

mailtrap.io3

business.quora.com2

cience.com2

guideflow.com2

influ2.com2

Twenty-five of the thirty domain citations in answers naming ZoomInfo Marketing came from somebody else's page.

Pages cited

emailtooltester.com/en/blog/best-b2b-email-marketing-software3

gartner.com/reviews/market/account-based-marketing-platforms3

pipeline.zoominfo.com/marketing/email-marketing-platforms3

demandbase.com/blog/account-based-marketing-solutions2

gartner.com/en/documents/71527302

influ2.com/compare/best-account-based-advertising-platforms2

mailtrap.io/blog/b2b-email-marketing-software2

saashero.net/strategy/best-abm-platforms-b2b-saas2

Pages are listed as the models cited them.

The company

ZoomInfo is the company behind ZoomInfo Marketing.

Website: zoominfo.com
Headquarters: Vancouver, Washington, United States
Founded: 2000
Ownership: Public, GTM on Nasdaq

From Wikidata, fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ZoomInfo Marketing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ZoomInfo Marketing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zoominfo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.