Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 65 → 63 of 71
ZoomInfo · 3 categories · RankedZoomInfo Marketing
65Judge labels
1First choices
15Negative labels
13 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in ABM for enterprise buyers
Rank 27 of 71 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 35% of its 17 labels there were negative.
What the models named instead of ZoomInfo Marketing →By buyer segmentRead the same way at every buyer size.
Small business66 of 74
0%9 labels
under the label threshold
Mid-market27 of 71
0%17 labels
criticized challenger
Enterprise7 of 46
2%28 labels
accepted challenger
In abm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ZoomInfo Marketing for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Account-based marketing platforms | Marketing | 0% | 27 of 71 | 35% | 17 | criticized challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 0% | 27 of 66 | 0% | 2 | under 10 labels · led by HubSpot Marketing Hub at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 42 of 59 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 63% |
Movement
Since September 2026, ZoomInfo Marketing held within the floor in all three categories: no change cleared 11 points.
Best category · ABM · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 9 → 26 of 64
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 7 → 6 of 44
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ABM | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 27 of 71 |
| Email marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 27 of 66 |
| Marketing automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 59, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ZoomInfo Marketing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ZoomInfo Marketing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 1 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct20 labels1
Paraphrase6 labelsNone
Comparative18 labels1not counted in share
Budget-constrained3 labelsNone
Scale-constrained5 labelsNone
Negative13 labelsNone
First choiceAlternativeMentionNegative65 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Pick ZoomInfo-based options if your priority is data quality and sales-marketing alignment.” Perplexity Sonar · ABM · comparative prompt · alternative
“Strong B2B data foundation - Combines intent signals with multi-channel orchestration” MiniMax M2.5 · ABM · paraphrase prompt · alternative
“If you already use ZoomInfo contact data → ZoomInfo Marketing (unified GTM platform)” DeepSeek V4 Flash · ABM · comparative prompt · alternative
“ZoomInfo Marketing if your strategy is heavily data-driven B2B targeting” Perplexity Sonar · Email marketing · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Aggressive contract terms, auto-renewals with short cancellation windows... Legal scrutiny over coercive practices.” Grok 4.20 · ABM · negative prompt · hard negative
“Avoid purchasing it *as* your ABM platform; you'll be disappointed.” DeepSeek V4 Flash · ABM · negative prompt · hard negative
“Bombora, ZoomInfo, and Common Room are described this way, so they can be useful, but they are not complete ABM systems on their own.” Perplexity Sonar · ABM · negative prompt · soft negative
“noted for being "incredibly expensive" and may not be cost-effective for smaller teams” Mistral Small · ABM · negative prompt · soft negative
Named alongside
The products named in the same answers as ZoomInfo Marketing, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZoomInfo Marketing was named but was not.ShowHide
Named alongside
The products named in the same answers as ZoomInfo Marketing, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZoomInfo Marketing was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ZoomInfo Marketing. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 63 of the 65 answers that named ZoomInfo Marketing and are not a share of its labels.
Domains cited
pipeline.zoominfo.comYour site48
abmatic.ai25
gartner.com23
demandbase.com22
zenabm.com21
lusha.com18
tomba.io18
blog.hubspot.com17
cleverly.co17
learn.g2.com17
178 of the 226 domain citations in answers naming ZoomInfo Marketing came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where ZoomInfo Marketing stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where ZoomInfo Marketing stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 140 a month (“zoominfo marketing”)
- AI search demand for its name, est.
- 4 a month
- Its own site
- It sits on ZoomInfo's site (zoominfo.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 27 of 71 in ABM
Segment leader
53%
AdRoll ABM
- First choices
- 1 across its categories
- Named in
- 65 answers
- Its own site cited
- in 63 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as ZoomInfo Marketing
What the judge wrote, as written, with how often. The vendor table decides that these count as ZoomInfo Marketing; a claim can dispute any of them.
ZoomInfo 12ZoomInfo (Pipeline) 1ZoomInfo Marketing (ZoomInfo ABM) 1ZoomInfo/GTM workspace offerings 1
Follow ZoomInfo Marketing
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ZoomInfo is the company behind ZoomInfo Marketing.ShowHide
The company
ZoomInfo is the company behind ZoomInfo Marketing.
ShowHideOn record
Wikidata- Website
- zoominfo.com
- Headquarters
- Vancouver, Washington, United States
- Founded
- 2000
- Ownership
- Public, GTM on Nasdaq
- Also from ZoomInfo
- Chorus by ZoomInfo, ZoomInfo + Intent Add-on, ZoomInfo Chat, ZoomInfo Copilot, ZoomInfo Copilot Dialer, ZoomInfo Engage, ZoomInfo GTM Studio, ZoomInfo GTM Workspace and 11 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Marketing Solutions
- Free plan or trial
- Free Trial engineering.zoominfo.com/bulk-data-search-and-match
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting, customers
What ZoomInfo Marketing's own pages state, read September 28, 2026: engineering.zoominfo.com/bulk-data-search-and-match, engineering.zoominfo.com/effortlessly-query-your-big-data-infrastructure, engineering.zoominfo.com/zoominfo-data-platform-zdp-ingestion-process-improvement, engineering.zoominfo.com/building-an-automl-sdk-to-enhance-data-science-capabilities, engineering.zoominfo.com/designing-a-serverless-cost-efficient-tool-for-data-traceability. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ZoomInfo Marketing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ZoomInfo Marketing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ZoomInfo Marketing by email, built from the raw record of the edition. It shows:
- where ZoomInfo Marketing is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ZoomInfo Marketing, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.