Small business▼−4Since September 2026: 10% → 6%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 10% in September 2026
Inside the floor by 7 pointsRank 4 → 5 of 63
4 categories · RankedMutiny
72Judge labels
15First choices
16Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
10% in Experimentation for enterprise buyers
Rank 4 of 71 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 22% of its 18 labels there were negative.
What the models named instead of Mutiny →By buyer segmentRead the same way at every buyer size.
Small business5 of 69
5%15 labels
criticized challenger
Mid-market4 of 71
7%18 labels
accepted challenger
Enterprise3 of 63
10%14 labels
criticized challenger
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Mutiny for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Experimentation and personalization | Marketing | 7% | 4 of 71 | 22% | 18 | accepted challenger | ▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 100 of 157 | 25% | 4 | under 10 labels · led by HubSpot Breeze at 24% | |
| Account-based marketing platforms | Marketing | 0% | 26 of 71 | 0% | 2 | under 10 labels · led by AdRoll ABM at 53% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Value selling tools | Sales | 0% | 62 of 116 | 0% | 1 | under 10 labels · led by Minoa at 21% |
Movement
Since September 2026, Mutiny held within the floor in all four categories: no change cleared 11 points.
Best category · Experimentation · by segment
Mid-market▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 11 → 5 of 68
Enterprise▲+4Since September 2026: 6% → 10%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 6% in September 2026
Inside the floor by 7 pointsRank 7 → 3 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Experimentation | 2% | 6% | ▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 4 of 71 |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 100 of 157, unchanged |
| ABM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 26 of 71 |
| Value selling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 62 of 116, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Mutiny across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Mutiny across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 2 | 4 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 1 | 1 | 1 | 0 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 1 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 2 | 3 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct36 labels13
Paraphrase12 labels1
Comparative13 labelsNone
Budget-constrained2 labels1
Scale-constrained3 labelsNone
Negative6 labels1not counted in share
First choiceAlternativeMentionNegative72 labels in all, every segment counted; 15 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Top safer bets overall: RollWorks, Terminus, or Mutiny—higher satisfaction for usability and ROI in reviews.” Grok 4.20 · ABM · negative prompt · first choice
“Choose Mutiny if your primary need is showing different content to different companies/industries” DeepSeek V4 Flash · Experimentation · direct prompt · first choice
“Mutiny is repeatedly called out for mid-sized B2B.” Muse Glimmer 30B · Experimentation · direct prompt · first choice
“Mutiny is the most practical, proven choice.” GLM 4.7 FlashX · Experimentation · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Mutiny officially discontinued its website-personalization product on April 8, 2026, pivoting to an AI GTM content tool” Gemini 3.5 Flash · Experimentation · direct prompt · hard negative
“don't evaluate Mutiny as a traditional website A/B-testing platform” GPT-6 Luna · Experimentation · direct prompt · hard negative
“Important Context: Avoid Mutiny” Kimi K2 · Experimentation · paraphrase prompt · hard negative
“"Black Box" AI Personalization & No-Code B2B Tools ... Why be cautious” Gemini 3.5 Flash · Experimentation · negative prompt · soft negative
Named alongside
The products named in the same answers as Mutiny, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mutiny was named but was not.ShowHide
Named alongside
The products named in the same answers as Mutiny, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mutiny was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Mutiny. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 71 of the 72 answers that named Mutiny and are not a share of its labels.
Domains cited
abmatic.ai38
guideflow.com31
mida.so27
contentsquare.com18
personyze.com17
convert.com16
g2.com16
webflow.com16
blog.croct.com14
growthmethod.com14
207 of the 207 domain citations in answers naming Mutiny came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mutinyhq.com is not in Google's top ten for any of the category's searches. In the answers, Mutiny takes 7% of first choices and VWO takes 27%.ShowHide
Search and answers
mutinyhq.com is not in Google's top ten for any of the category's searches. In the answers, Mutiny takes 7% of first choices and VWO takes 27%.
ShowHideIn search
Google, US estimatesPosition for “website experimentation and personalization platform”
–
not in the top ten
Position for “best website experimentation and personalization platform”
–
not in the top ten
- Searches for its name, Google
- 110,000 a month (“mutiny”)
- AI search demand for its name, est.
- 3,032 a month
- Organic visits to its site
- about 680 a month
- Searches its site ranks for
- 198 · 20 in the top three
- Sites linking to it
- 1,911
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
7%
rank 4 of 71 in experimentation
Segment leader
27%
VWO
- First choices
- 15 across its categories
- Named in
- 72 answers
- Its own site cited
- in 71 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on mutinyhq.com
245
subdomains included
Content
142
counted in the table below
Documentation
48
Product · Integration
7 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 94 | 14 | 2026-07-24 | ABM | |
| Glossary or explainer | 22 | 19 | 2026-09-11 | ABM | |
| Case study | 14 | 14 | 2026-09-11 | ABM | |
| Comparison | 11 | 3 | 2026-09-11 | ABM | |
| Conference or event | 1 | 0 | 2026-01-30 |
Most recent
- 2026-09-11Getting started with mutiny glossary or explainer
- 2026-09-11Giving your assistant context glossary or explainer
- 2026-09-11Automate your work glossary or explainer
- 2026-09-11Case study round up case study
- 2026-09-11Case study case study
- 2026-09-11Netic aes save 10 hours week on meeting prep case study
How it is countedHide how it is counted
Every page mutinyhq.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Mutiny
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mutiny is its own company.ShowHide
The company
Mutiny is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The sales assistant built for customer-facing work
- For
- Account Executives; Sales Leaders; Marketing leaders
- Price stated
- Start for free. Upgrade to the capacity your team needs. mutinyhq.com/pricing
- Starting price
- $0 mutinyhq.com/pricing
- Free plan or trial
- Start for free mutinyhq.com
- Integrations claimed
- 50 mutinyhq.com/products/integration
- Customers named
- NeticGenesisAtomicworkLaunchDarklyDelphiQ-Centrix
- Not stated on the pages read
- Certifications, hosting
What Mutiny's own pages state, read September 28, 2026: mutinyhq.com, mutinyhq.com/pricing, mutinyhq.com/products/integration, mutinyhq.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mutiny's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mutiny, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mutiny by email, built from the raw record of the edition. It shows:
- where Mutiny is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mutiny, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.