Every category where a model named Adobe Target for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Experimentation and personalization	Marketing	0%	68 of 69	42%	31	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Adobe Target yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Target across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	2	0	3
Gemini 3.5 Flash	0	0	4	4
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	1	0	2	3
Mistral Small	1	1	1	3
DeepSeek V4 Flash	2	1	1	4
Llama 4 Maverick	0	3	0	3
Qwen 3.7 Flash	1	1	1	3
Kimi K2	1	0	3	4
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels2

Paraphrase16 labels3

Comparative27 labels2not counted in share

Budget-constrained14 labels1

Scale-constrained15 labelsNone

Negative27 labelsNone

First choiceAlternativeMentionNegative111 labels in all, every segment counted; 6 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“stronger when you need sophisticated targeting and personalization at scale, though they can be more complex and expensive” GPT-5.4 mini · Experimentation · paraphrase prompt · alternative

“Essentially only makes sense within the Adobe stack; complex to implement; premium pricing” DeepSeek V4 Flash · Experimentation · comparative prompt · alternative

“Adobe Target — only if you're already deep in the Adobe/Experience Cloud ecosystem” DeepSeek V4 Flash · Experimentation · scale prompt · alternative

“Enterprise AI-driven personalization across channels... best for Adobe ecosystems.” Grok 4.1 Fast · Experimentation · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid ... Enterprise-only pricing typically starting at $3,000–$36,000+/year” Kimi K2 · Experimentation · budget prompt · hard negative

“Extreme ecosystem lock-in ... Punitive pricing model ... Painfully slow velocity” Kimi K2 · Experimentation · negative prompt · hard negative

“Avoid: Optimizely and Adobe Target unless you have enterprise budgets” Kimi K2 · Experimentation · paraphrase prompt · hard negative

“Avoid unless deeply embedded in Adobe’s ecosystem ... avoid Target” Gemini 3.5 Flash · Experimentation · negative prompt · hard negative

Named alongside

The products named in the same answers as Adobe Target, over the 111 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Target was named but was not.

ProductSame answerTook the first choice insteadHead to head

Optimizely CMS102 of 11133Not in the top three

VWO94 of 11124Not in the top three

Dynamic Yield65 of 1112Not in the top three

AB Tasty55 of 1111Not in the top three

Kameleoon51 of 1114Not in the top three

Statsig42 of 1110Not in the top three

GrowthBook39 of 1115Not in the top three

LaunchDarkly33 of 1110Not in the top three

Mutiny29 of 1114Not in the top three

Convert28 of 1116Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Target. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 15 of the 111 answers that named Adobe Target and are not a share of its labels.

Domains cited

vwo.com10

business.adobe.comYour site6

growthbook.io6

kameleoon.com5

convert.com4

gartner.com4

guideflow.com4

learn.g2.com4

mida.so4

statsig.com4

Forty-five of the fifty-one domain citations in answers naming Adobe Target came from somebody else's page.

Pages cited

kameleoon.com/blog/best-ab-testing-tools5

vwo.com/blog/experimentation-platform-guide5

gartner.com/reviews/market/a-b-testing-tools3

growthbook.io/insights/best-ai-experimentation-platforms3

guideflow.com/blog/ab-testing-tools3

learn.g2.com/best-a-b-testing-tools3

mida.so/blog/website-personalization-tools3

statsig.com/comparison/best-experimentation-tools3

Pages are listed as the models cited them.

The company

Adobe is the company behind Adobe Target.

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Target's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Target, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adobe.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.