Small business▼−2Since September 2026: 38% → 37%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
37%from 38% in September 2026
Inside the floor by 9 pointsRank 1 of 63, unchanged
2 categories · RankedVWO
167Judge labels
41First choices
30Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
36% in Experimentation for small business buyers
Rank 1 of 71 in the mid-market standingaccepted challenger
9 of 14 models made it the first choice on the direct prompt; 11% of its 56 labels there were negative.
What the models named instead of VWO →By buyer segmentStrongest at small business.
Small business1 of 69
36%61 labels
endorsed leader
Mid-market1 of 71
27%56 labels
accepted challenger
Enterprise4 of 63
7%47 labels
criticized challenger
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named VWO for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Experimentation and personalization | Marketing | 27% | 1 of 71 | 11% | 56 | accepted challenger | ▼−8Since September 2026: 34% → 26%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Session replay and heatmaps | GTM data and infrastructure | 0% | 36 of 56 | 0% | 2 | under 10 labels · led by Microsoft Clarity at 33% |
Movement
Since September 2026, VWO held within the floor in all two categories: no change cleared 11 points.
Best category · Experimentation · by segment
Mid-market▼−8Since September 2026: 34% → 26%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
26%from 34% in September 2026
Inside the floor by 3 pointsRank 1 of 68, unchanged
Enterprise▼−6Since September 2026: 12% → 6%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 12% in September 2026
Inside the floor by 5 pointsRank 2 → 4 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Experimentation | 34% | 26% | ▼−8Since September 2026: 34% → 26%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 71, unchanged |
| Session replay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 56, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated VWO across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated VWO across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 2 | 2 | 1 | 1 | 6 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 2 | 2 | 1 | 1 | 6 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 5 | 1 | 0 | 6 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 2 | 0 | 4 |
| Kimi K2 | 1 | 3 | 1 | 0 | 5 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 2 | 5 |
| MiniMax M2.5 | 1 | 4 | 0 | 0 | 5 |
| GPT-6 Luna | 2 | 0 | 1 | 2 | 5 |
| Muse Glimmer 30B | 1 | 2 | 0 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct31 labels17
Paraphrase31 labels12
Comparative32 labels6not counted in share
Budget-constrained25 labels3
Scale-constrained23 labels9
Negative25 labels3not counted in share
First choiceAlternativeMentionNegative167 labels in all, every segment counted; 41 of the 50 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Great mid-market option. Very strong visual editor... Highly competitive pricing. (If Marketing: prioritize VWO/Kameleoon.” Gemini 3.5 Flash · Experimentation · scale prompt · first choice
“the most commonly recommended A/B testing and personalization tools are Convert Experiences and VWO” Mistral Small · Experimentation · paraphrase prompt · first choice
“Choose VWO if you want the best bang-for-your-buck and need analytics (heatmaps) along with your testing.” Qwen 3.7 Flash · Experimentation · direct prompt · first choice
“Start with VWO if you need balanced experimentation and personalization at a mid-market price.” Kimi K2 · Experimentation · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Any visual-editor-first platform—including products from vendors such as VWO, AB Tasty, or Optimizely—if your site is a complex single-page app” GPT-6 Luna · Experimentation · negative prompt · soft negative
“VWO has phased out its permanently free Starter plan, moving to a 30-day trial model with paid plans starting around $200 to $300+/month.” Gemini 3.5 Flash · Experimentation · budget prompt · soft negative
“Some users report pricing scalability issues - Occasional technical glitches - Learning curve for complex tests” GLM 4.7 FlashX · Experimentation · negative prompt · soft negative
“often require custom quotes (starting at $50K+/year), criticized for overkill for small/mid-sized teams” Grok 4.20 · Experimentation · negative prompt · soft negative
Named alongside
The products named in the same answers as VWO, over the 167 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and VWO was named but was not.ShowHide
Named alongside
The products named in the same answers as VWO, over the 167 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and VWO was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named VWO. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 156 of the 167 answers that named VWO and are not a share of its labels.
Domains cited
convert.com71
mida.so65
contentsquare.com61
webflow.com56
kameleoon.com55
guideflow.com48
optimizely.com46
growthbook.io44
personyze.com40
abmatic.ai38
524 of the 524 domain citations in answers naming VWO came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where VWO stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where VWO stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “website experimentation and personalization platform”
–
not in the top ten
Position for “best website experimentation and personalization platform”
5
- Searches for its name, Google
- 22,200 a month (“vwo”)
- AI search demand for its name, est.
- 449 a month
- Organic visits to its site
- about 25,874 a month
- Searches its site ranks for
- 5,818 · 292 in the top three
- Sites linking to it
- 18,849
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
27%
rank 1 of 71 in experimentation
First choices
41
across its categories
- Named in
- 167 answers
- Its own site cited
- in 156 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on vwo.com
1,712
subdomains included
Content
861
counted in the table below
Documentation
5
Product · Integration
14 · 59
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 340 | 2 | 2026-08-13 | Experimentation, SEO | |
| Webinar or virtual event | 283 | 3 | 2026-09-22 | SEO, Ecommerce marketing | |
| Report or ebook | 59 | 25 | 2026-09-23 | ||
| Conference or event | 58 | 16 | 2026-10-15 | ||
| Podcast or video | 50 | 22 | 2026-09-02 | ||
| News or press | 44 | 1 | 2026-09-16 | ||
| Comparison | 11 | 9 | 2026-09-16 | ||
| Template or tool | 10 | 1 | 2026-07-16 | ||
| Blog | 5 | 2 | 2026-09-14 | CDP | |
| Glossary or explainer | 1 | 0 | 2024-07-17 |
Most recent
- 2026-10-15Experience next milan conference or event
- 2026-09-24Experience next manchester 2026 conference or event
- 2026-09-23Feature experimentation trends 2026 where digital brands are investing report or ebook
- 2026-09-22Insights powered personalization for financial services webinar or virtual event
- 2026-09-21Experience next delhi 2026 conference or event
- 2026-09-16Compare comparison
Events in person
Last twelve months
- August 14, 2026Wingify Wingify Executive Luncheon | Montreal 2026Maggie Oakes, Montreal, Canada · hosted
- July 24, 2026Wingify Wingify Executive Luncheon | Minneapolis 2026Ruth's Chris Steak House, Minneapolis · hosted
- July 23, 2026The Leaders Table: Lunch & LearnCulinArt 1862, Hong Kong, Hong Kong · hosted
- June 25, 2026Wingify Wingify Executive Luncheon | Toronto 2026Riley's Toronto, Toronto, Canada · hosted
As the event pages on vwo.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page vwo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as VWO
What the judge wrote, as written, with how often. The vendor table decides that these count as VWO; a claim can dispute any of them.
VWO (Visual Website Optimizer) 18VWO Pro 1
Follow VWO
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
VWO is its own company.ShowHide
The company
VWO is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-powered platform for Digital Experience Optimization
- For
- Growth teams, Marketing teams, Product teams, Digital and ecommerce teams
- Free plan or trial
- 30-day free trial with no credit card vwo.com
- Certifications
- ISO 27001 ISMSISO 27701 PIMSISO 27017 Cloud securityISO 27018 Cloud PrivacyPCI DSS v4.0.1SOC 2 Type II
- Hosting
- USEUIndia
- Customers named
- Samsonite
- Not stated on the pages read
- Price, starting price, integrations
What VWO's own pages state, read September 28, 2026: vwo.com, trust.vwo.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when VWO's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as VWO, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for VWO by email, built from the raw record of the edition. It shows:
- where VWO is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name VWO, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where VWO is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where VWO is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend VWO first in Experimentation and personalization this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.