Every category where a model named VWO for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Experimentation and personalization	Marketing	34%	1 of 69	18%	55	endorsed leader

Movement

This is the first edition on this tier, so no move can be computed for VWO yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated VWO across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1	2
GPT-5.4 mini	2	1	2	0	5
Gemini 3.5 Flash	3	2	0	1	6
Perplexity Sonar	1	2	1	0	4
Grok 4.1 Fast	4	0	1	1	6
Mistral Small	0	3	1	1	5
DeepSeek V4 Flash	2	2	0	2	6
Llama 4 Maverick	1	1	3	0	5
Qwen 3.7 Flash	3	1	0	1	5
Kimi K2	3	1	0	2	6
GLM 4.7 FlashX	0	2	0	0	2
MiniMax M2.5	0	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct33 labels15

Paraphrase32 labels13

Comparative33 labels6not counted in share

Budget-constrained23 labels4

Scale-constrained19 labels12

Negative20 labels2not counted in share

First choiceAlternativeMentionNegative160 labels in all, every segment counted; 44 of the 52 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“A highly popular platform for mid-market teams. It bundles heatmaps, session recordings, A/B testing, and personalization into one connected workflow.” Gemini 3.5 Flash · Experimentation · scale prompt · first choice

“VWO — best all-in-one CRO suite (tests + heatmaps + recordings + personalization); easiest for marketing-led teams; best mid-market value” DeepSeek V4 Flash · Experimentation · scale prompt · first choice

“the strongest default choice is VWO if you want the best all-in-one website experimentation and personalization platform” Perplexity Sonar · Experimentation · direct prompt · first choice

“VWO if you want an integrated CRO platform with built-in research tools and easier marketing team adoption” Kimi K2 · Experimentation · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Data Tracking Problems ... could potentially undermine trust in the platform's results” Mistral Small · Experimentation · negative prompt · hard negative

“Deceptive Practices & Performance Issues... Aggressive, creepy sales tactics” DeepSeek V4 Flash · Experimentation · negative prompt · hard negative

“Be careful: VWO has officially discontinued its free "Starter" plan” Gemini 3.5 Flash · Experimentation · budget prompt · hard negative

“What to Avoid (Not Budget-Friendly) - VWO: ~$231-314/month” MiniMax M2.5 · Experimentation · budget prompt · hard negative

Named alongside

The products named in the same answers as VWO, over the 160 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and VWO was named but was not.

ProductSame answerTook the first choice insteadHead to head

Optimizely CMS128 of 16029Not in the top three

Adobe Target94 of 1608Not in the top three

AB Tasty73 of 1600Not in the top three

Kameleoon64 of 1604Not in the top three

Dynamic Yield60 of 1602Not in the top three

GrowthBook58 of 1608Not in the top three

Statsig53 of 1602Not in the top three

Mutiny51 of 1607Not in the top three

Convert46 of 1609Compare →

PostHog33 of 1604Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named VWO. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 30 of the 160 answers that named VWO and are not a share of its labels.

Domains cited

vwo.com23

convert.com14

growthbook.io12

gartner.com11

mida.so10

statsig.com10

kameleoon.com9

learn.g2.com9

optimizely.com9

contentsquare.com7

No domain is on file for VWO, so its own site is not marked.

Pages cited

vwo.com/blog/experimentation-platform-guide12

gartner.com/reviews/market/a-b-testing-tools8

kameleoon.com/blog/best-ab-testing-tools8

learn.g2.com/best-a-b-testing-tools8

statsig.com/comparison/best-experimentation-tools-marketers8

convert.com/blog/a-b-testing/ab-testing-tools-for-growth-teams7

cxl.com/blog/ab-testing-tools7

qualaroo.com/blog/best-ab-testing-tools7

Pages are listed as the models cited them.

Names read as VWO

What the judge wrote, as written, with how often. The vendor table decides that these count as VWO; a claim can dispute any of them.

VWO (Visual Website Optimizer) 19

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when VWO's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as VWO, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at the vendor's own domain is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.