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Index › Products › Dynamic Yield · October 2026 Edition
2 categories · Ranked

Dynamic Yield

69Judge labels
0First choices
24Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Experimentation for mid-market buyers
Rank 26 of 71 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 38% of its 24 labels there were negative.
What the models named instead of Dynamic Yield →
By buyer segmentRead the same way at every buyer size.
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Dynamic Yield for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Experimentation and personalizationMarketing0%26 of 7138%24criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce search and merchandisingMarketing0%33 of 7425%4under 10 labels · led by Algolia at 25%

Movement

Since September 2026, Dynamic Yield held within the floor in all two categories: no change cleared 11 points.

Best category · Experimentation · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 84 → 61 of 63
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 55 of 68
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 10 → 11 of 53

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Experimentation0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 17 → 26 of 71
Ecommerce search0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 33 of 74, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Dynamic Yield across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501102
GPT-5.4 mini00112
Gemini 3.5 Flash01102
Perplexity Sonar00000
Grok 4.2001214
Mistral Small01012
DeepSeek V4 Flash01034
Llama 4 Maverick00101
Qwen 3.7 Flash00011
Kimi K201124
GLM 4.7 FlashX00202
MiniMax M2.501012
GPT-6 Luna00101
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase7 labelsNone
Comparative21 labelsNone
Budget-constrained3 labelsNone
Scale-constrained13 labelsNone
Negative18 labelsNone
First choiceAlternativeMentionNegative69 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Dynamic Yield is a personalization and experimentation platform with deep roots in A/B testing and multivariate experimentation for ecommerce sites” Claude Haiku 4.5 · Experimentation · comparative prompt · alternative
“Delivers AI-native personalization across web, apps, email, kiosks, and call centers from a unified customer view” Muse Glimmer 30B · Experimentation · comparative prompt · alternative
“E-commerce brands needing real-time personalization & recommendations → Dynamic Yield or Monetate” DeepSeek V4 Flash · Experimentation · comparative prompt · alternative
“For Enterprise Organizations: Optimizely, Dynamic Yield, or Monetate offer comprehensive suites” MiniMax M2.5 · Experimentation · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Charge enterprise prices without transparency (Dynamic Yield, Adobe Target)” DeepSeek V4 Flash · Experimentation · negative prompt · hard negative
“Priced for large ecommerce/retail; no public pricing; requires sales call; weak for anonymous B2B visitors” Kimi K2 · Experimentation · paraphrase prompt · soft negative
“Dynamic Yield was acquired by Mastercard, then sold to McKinsey — vendor changes can affect roadmaps.” DeepSeek V4 Flash · Experimentation · scale prompt · soft negative
“Platforms with uncertain ownership trajectories (noted: Dynamic Yield changed hands multiple times)” MiniMax M2.5 · Experimentation · negative prompt · soft negative

Named alongside

The products named in the same answers as Dynamic Yield, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dynamic Yield was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Optimizely CMS55 of 6919Not among the top eight
Adobe Target46 of 695Not among the top eight
VWO45 of 6910Not among the top eight
Kameleoon37 of 692Not among the top eight
AB Tasty31 of 691Not among the top eight
GrowthBook21 of 693Not among the top eight
Statsig17 of 690Not among the top eight
Convert Experiences16 of 694Not among the top eight
Mutiny12 of 694Not among the top eight
Nosto9 of 691Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dynamic Yield. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 64 of the 69 answers that named Dynamic Yield and are not a share of its labels.

Domains cited

optimizely.com28
kameleoon.com27
guideflow.com25
mida.so25
personizely.net20
personyze.com20
convert.com19
contentsquare.com18
growthbook.io16
webflow.com15

213 of the 213 domain citations in answers naming Dynamic Yield came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

dynamicyield.com is not in Google's top ten for any of the category's searches. In the answers, Dynamic Yield takes 0% of first choices and VWO takes 27%.
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In search

Google, US estimates
Position for “website experimentation and personalization platform”
–
not in the top ten
Position for “best website experimentation and personalization platform”
–
not in the top ten
Searches for its name, Google
1,000 a month (“dynamic yield”)
AI search demand for its name, est.
38 a month
Organic visits to its site
about 13,424 a month
Searches its site ranks for
1,373 · 189 in the top three
Sites linking to it
11,567
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
38 ads · 38 text · 0 shown in the last 30 days

First shown March 2023, as Mastercard International Incorporated, verified. Ads started 2025-10 to 2026-09: 1 in the year, 37 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 26 of 71 in experimentation
Segment leader
27%
VWO
First choices
0 across its categories
Named in
69 answers
Its own site cited
in 64 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on dynamicyield.com
1,244
subdomains included
Content
705
counted in the table below
Documentation
0
Product · Integration
1 · 2
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog450undatedExperimentation, Landing pages
Glossary or explainer135undatedCRM, CDP
Case study51undated
Report or ebook35undated
Conference or event16undated
Template or tool8undatedSEO
Comparison6undated
News or press2undated
Webinar or virtual event1undated
Podcast or video1undated
How it is countedHide how it is counted

Every page dynamicyield.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Dynamic Yield

What the judge wrote, as written, with how often. The vendor table decides that these count as Dynamic Yield; a claim can dispute any of them.
Dynamic Yield (Mastercard) 4Dynamic Yield (by Mastercard) 2Dynamic Yield (McKinsey) 1

Follow Dynamic Yield

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Dynamic Yield.
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On record

Wikidata
Headquarters
New York City, Israel
Founded
2011
Employees
about 350
Ownership
Part of Mastercard

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
AI-powered growth, built for marketers
For
marketers
Certifications
GDPRCCPASOC IIISO 27701ISO 27017ISO 27018ISO/IEC 27000-seriesISO 27001
Customers named
Linen ChestASDAWild Fork
Not stated on the pages read
Price, starting price, free plan or trial, integrations, hosting

What Dynamic Yield's own pages state, read September 28, 2026: dynamicyield.com, dynamicyield.com/security, dynamicyield.com/platform-privacy-policy, dynamicyield.com/case-studies, dynamicyield.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dynamic Yield's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dynamic Yield, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Dynamic Yield by email, built from the raw record of the edition. It shows:

  • where Dynamic Yield is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Dynamic Yield, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at dynamicyield.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.