GTM AI Index
Index Vendors › Dynamic Yield · September 2026 Edition
2 categories · Ranked

Dynamic Yield

76Judge labels
0First choices
26Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
0% in Experimentation for mid-market buyers
Rank 18 of 69 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 25% of its 20 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Dynamic Yield for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Experimentation and personalizationMarketing0%18 of 6925%20criticized challenger
Landing pages and interactive contentMarketing0%29 of 780%1under 10 labels · led by Unbounce at 28%

Movement

This is the first edition on this tier, so no move can be computed for Dynamic Yield yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Dynamic Yield across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.510001
GPT-5.4 mini01102
Gemini 3.5 Flash01001
Perplexity Sonar00101
Grok 4.1 Fast02013
Mistral Small01001
DeepSeek V4 Flash01012
Llama 4 Maverick00202
Qwen 3.7 Flash01113
Kimi K201023
GLM 4.7 FlashX00101
MiniMax M2.500101

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase9 labelsNone
Comparative27 labels2not counted in share
Budget-constrained6 labelsNone
Scale-constrained8 labelsNone
Negative19 labels1not counted in share
First choiceAlternativeMentionNegative76 labels in all, every segment counted; 0 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Dynamic Yield handles omnichannel experiences at scale as the best enterprise personalization engine” Claude Haiku 4.5 · Experimentation · comparative prompt · first choice
“Need advanced personalization at scale? → Dynamic Yield or Adobe Target” GPT-5.4 mini · Experimentation · paraphrase prompt · alternative
“AI recommendations, omnichannel (web/app/email), strong e-commerce. G2 leaders” Grok 4.1 Fast · Experimentation · comparative prompt · alternative
“Gartner Magic Quadrant Leader specifically for personalization engines” Kimi K2 · Experimentation · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid ... Enterprise-only pricing” Kimi K2 · Experimentation · budget prompt · hard negative
“Experimentation is a secondary feature to personalization; no self-serve trial; complex implementation” Kimi K2 · Experimentation · negative prompt · soft negative
“Lowest satisfaction ratings (<10% in some grids); poor usability.” Grok 4.1 Fast · Experimentation · negative prompt · soft negative
“without the bloated price tag of Adobe"s enterprise suite” Qwen 3.7 Flash · Experimentation · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Dynamic Yield, over the 76 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dynamic Yield was named but was not.
ProductSame answerTook the first choice insteadHead to head
Optimizely CMS66 of 7623Not in the top three
Adobe Target65 of 763Not in the top three
VWO60 of 7616Not in the top three
Kameleoon35 of 762Not in the top three
AB Tasty35 of 761Not in the top three
Statsig32 of 760Not in the top three
GrowthBook29 of 764Not in the top three
Bloomreach23 of 762Not in the top three
LaunchDarkly23 of 760Not in the top three
Mutiny21 of 764Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dynamic Yield. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 76 answers that named Dynamic Yield and are not a share of its labels.

Domains cited

vwo.com7
guideflow.com6
business.adobe.com4
growthbook.io4
cience.com3
gartner.com3
kameleoon.com3
personizely.net3
statsig.com3
abtesting.cc2

Thirty-eight of the thirty-eight domain citations in answers naming Dynamic Yield came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Dynamic Yield

What the judge wrote, as written, with how often. The vendor table decides that these count as Dynamic Yield; a claim can dispute any of them.
Dynamic Yield (Mastercard) 2Dynamic Yield (Adobe) 1Dynamic Yield (by Mastercard) 1Dynamic Yield / Insider One 1

The company

Dynamic Yield.
Website
dynamicyield.com
Headquarters
New York City, Israel
Founded
2011
Employees
about 350
Ownership
Part of Mastercard

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dynamic Yield's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dynamic Yield, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at dynamicyield.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

Subscribe to the pack