Small business▲+12Since September 2026: 2% → 13%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.
13%from 2% in September 2026
Cleared the floor by 1 pointRank 8 → 2 of 63
2 categories · RankedGrowthBook
72Judge labels
19First choices
3Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
15% in Experimentation for mid-market buyers
Rank 3 of 71 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 8% of its 25 labels there were negative.
What the models named instead of GrowthBook →By buyer segmentRead the same way at every buyer size.
Small business3 of 69
13%34 labels
accepted challenger
Mid-market3 of 71
15%25 labels
accepted challenger
Enterprise5 of 63
5%11 labels
accepted challenger
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named GrowthBook for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Experimentation and personalization | Marketing | 15% | 3 of 71 | 8% | 25 | accepted challenger | ▲+11Since September 2026: 2% → 13%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Product analytics | GTM data and infrastructure | 0% | 20 of 40 | 0% | 1 | under 10 labels · led by Amplitude Analytics at 34% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, GrowthBook moved past the floor in one of two categories: Experimentation, +11 points to 13%. It held within the floor in the other one.
Best category · Experimentation · by segment
Mid-market▲+11Since September 2026: 2% → 13%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked.
13%from 2% in September 2026
Cleared the floor by 0 pointsRank 9 → 3 of 68
Enterprise▼−2Since September 2026: 8% → 6%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 8% in September 2026
Inside the floor by 9 pointsRank 4 → 5 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Experimentation | 2% | 13% | ▲+11Since September 2026: 2% → 13%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 9 → 3 of 71 |
| Product analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 40, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated GrowthBook across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated GrowthBook across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 0 | 5 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 1 | 2 | 0 | 0 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 1 | 4 |
| Kimi K2 | 1 | 1 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 0 | 1 | 0 | 2 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels1
Paraphrase4 labelsNone
Comparative19 labels3not counted in share
Budget-constrained27 labels17
Scale-constrained7 labels1
Negative12 labels4not counted in share
First choiceAlternativeMentionNegative72 labels in all, every segment counted; 19 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“GrowthBook and PostHog are free to start, and both are open-source so that you can self-host them, making them excellent choices if you want zero upfront costs.” Claude Haiku 4.5 · Experimentation · budget prompt · first choice
“The Alternative: If your program is engineering-led, opt for server-side testing or warehouse-native platforms (such as GrowthBook, Eppo, or PostHog)” Gemini 3.5 Flash · Experimentation · negative prompt · first choice
“GrowthBook is open-source A/B testing and feature-flagging platform, and it is the pick when budget is your tightest constraint.” Muse Glimmer 30B · Experimentation · budget prompt · first choice
“GrowthBook stands out as the best website experimentation and personalization platform for companies with a limited budget.” Grok 4.20 · Experimentation · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“requiring less technical overhead than developer-heavy solutions like GrowthBook” Qwen 3.7 Flash · Experimentation · paraphrase prompt · soft negative
“Open-source, requires more technical setup” Kimi K2 · Experimentation · scale prompt · soft negative
Named alongside
The products named in the same answers as GrowthBook, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GrowthBook was named but was not.ShowHide
Named alongside
The products named in the same answers as GrowthBook, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GrowthBook was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named GrowthBook. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 71 of the 72 answers that named GrowthBook and are not a share of its labels.
Domains cited
growthbook.ioYour site43
convert.com40
webflow.com35
kameleoon.com30
mida.so29
contentsquare.com27
statsig.com24
optimizely.com22
learn.g2.com21
ringly.io21
249 of the 292 domain citations in answers naming GrowthBook came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
growthbook.io is not in Google's top ten for any of the category's searches. In the answers, GrowthBook takes 15% of first choices and VWO takes 27%.ShowHide
Search and answers
growthbook.io is not in Google's top ten for any of the category's searches. In the answers, GrowthBook takes 15% of first choices and VWO takes 27%.
ShowHideIn search
Google, US estimatesPosition for “website experimentation and personalization platform”
–
not in the top ten
Position for “best website experimentation and personalization platform”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“growthbook”)
- AI search demand for its name, est.
- 14 a month
- Organic visits to its site
- about 26,646 a month
- Searches its site ranks for
- 2,178 · 164 in the top three
- Sites linking to it
- 1,246
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
15%
rank 3 of 71 in experimentation
Segment leader
27%
VWO
- First choices
- 19 across its categories
- Named in
- 72 answers
- Its own site cited
- in 71 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on growthbook.io
955
subdomains included
Content
588
counted in the table below
Documentation
189
Product · Integration
74 · 4
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 357 | 75 | 2026-09-24 | ||
| Podcast or video | 91 | undated | |||
| Comparison | 74 | 35 | 2026-09-22 | ||
| Report or ebook | 22 | 0 | 2026-06-02 | ||
| Conference or event | 14 | 9 | 2026-10-15 | ||
| Case study | 13 | undated | |||
| Glossary or explainer | 10 | 7 | 2026-09-21 | ||
| Template or tool | 7 | 0 | 2023-11-28 |
Most recent
- 2026-10-15Berlin experimentation meetup conference or event
- 2026-10-15Snowflake worldtour nyc conference or event
- 2026-09-29The ai conference conference or event
- 2026-09-24Why twilio ships on signals instead of significance edge blog
- 2026-09-23Ab testing for healthcare blog
- 2026-09-23Growthbook 5 1 office hours conference or event
Events in person
Last twelve months
- October 15, 2026Interleaving: a faster way to compare ranking algorithmsplace not stated · hosted
- October 15, 2026Experimentation that runs in Snowflakeplace not stated · took part
- September 29, 2026Ship safely, measure everythingplace not stated · hosted
- July 16, 2026Sanity checks to conduct with every experimentplace not stated · hosted
As the event pages on growthbook.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page growthbook.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow GrowthBook
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
GrowthBook is its own company.ShowHide
The company
GrowthBook is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Warehouse-native platform for A/B testing, feature flags, and product analytics.
- For
- modern product teams
- Price stated
- Free tier available with paid plans growthbook.io
- Starting price
- 0 growthbook.io
- Free plan or trial
- Free tier available growthbook.io
- Integrations claimed
- 24 growthbook.io
- Certifications
- SOC 2 Type IIGDPRCOPPACCPAHIPAASOC 2 Type II certifiedISO 27001 compliantGDPR compliant
- Hosting
- AWSall major cloudson-prem
- Customers named
- DropboxWikimediaBreeze AirwaysThe Philadelphia InquirerTodayTixKhan AcademyOdaLingokids
What GrowthBook's own pages state, read September 28, 2026: growthbook.io, growthbook.io/pricing, trust.growthbook.io, growthbook.io/platform/security, growthbook.io/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GrowthBook's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GrowthBook, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for GrowthBook by email, built from the raw record of the edition. It shows:
- where GrowthBook is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name GrowthBook, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where GrowthBook is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where GrowthBook is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideGrowthBook is among the products AI models recommend first in Experimentation and personalization this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.