AI Indexes
GTM AI Index
Index › Marketing › Experimentation › GrowthBook vs Kameleoon
Experimentation and personalization · October 2026 Edition

GrowthBook vs Kameleoon

Zero of fourteen models named GrowthBook first on the direct prompt; one named Kameleoon. GrowthBook was named by twelve of the fourteen models and Kameleoon by thirteen and GrowthBook carries 25 labels and Kameleoon 31, so the shares are not directly comparable.

GrowthBook

accepted challenger

Named in two categories this edition.

Kameleoon

accepted challenger

By Q56318461, Paris, France, founded 2012. Named in one category this edition.

First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 12; printed, not drawn.
Labels2531A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, GrowthBook reading right to left. Rank and label count are printed, not drawn.VWO was named alongside these two in eleven of the fourteen direct answers. VWO vs GrowthBook · VWO vs Kameleoon · Convert Experiences vs GrowthBook

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the experimentation and personalization page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GrowthBookFirst choices, of fourteen modelsKameleoon
Direct01
Paraphrase001 against GrowthBook
Comparative01
Budget-constrained80
Scale-constrained011 against GrowthBook
Negative20
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, GrowthBook and Kameleoon were named in the same answer thirty times, of the 72 answers naming GrowthBook and the 87 naming Kameleoon. In those answers Kameleoon took the first choice one time and GrowthBook eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where GrowthBook and Kameleoon stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
GrowthBook Kameleoon first choice named as an alternative argued againstblank: not namedEach cell is one answer, GrowthBook on the left and Kameleoon on the right.

The direct prompt

The plain question, one answer per model, grouped by where GrowthBook and Kameleoon stood in it.

Kameleoon first, GrowthBook not the choice

1 of 14 modelsGrowthBook was named in the answer but not as the choice, or not at all.
GPT-5.4 miniKameleoon alternatives: Optimizely Web Experimentation, VWO Testing

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallOptimizely Web Experimentation, Personyze alternatives: Kameleoon
Llama 4 MaverickOptimizely Web Experimentation alternatives: HubSpot, Kameleoon, Personyze
Muse Glimmer 30BMutiny, VWO alternatives: HubSpot, Kameleoon, Personyze

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5VWO alternatives: Mutiny
Gemini 3.5 FlashVWO alternatives: Abmatic AI, Croct, Ploy, PostHog
Perplexity SonarVWO alternatives: Personyze
Grok 4.1 FastVWO alternatives: AB Tasty, Convert Experiences, Mutiny
DeepSeek V4 FlashConvert Experiences, Mutiny alternatives: Abmatic AI, VWO
Qwen 3.7 FlashVWO alternatives: AB Tasty, Convert Experiences, Mutiny
Kimi K2VWO alternatives: Intellimize, Mutiny, PostHog
GLM 4.7 FlashXMutiny alternatives: Abmatic AI, VWO
MiniMax M2.5Markettailor, VWO alternatives: AB Tasty, Mutiny
GPT-6 LunaVWO alternatives: Optimizely CMS

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
GrowthBook leads by thirteen points.
GrowthBook13%#3 of 14
Kameleoon0%#10 of 14
The full small business standing →
Mid-marketThe figures above
GrowthBook leads by eleven points.
GrowthBook15%#3 of 12
Kameleoon4%#6 of 12
The full mid-market standing →
Enterprise
GrowthBook leads by two points.
GrowthBook5%#5 of 11
Kameleoon3%#6 of 11
The full enterprise standing →

What the models said about GrowthBook

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“requiring less technical overhead than developer-heavy solutions like GrowthBook” Qwen 3.7 Flash · paraphrase prompt · soft negative
“Open-source, requires more technical setup” Kimi K2 · scale prompt · soft negative
“GrowthBook and PostHog are free to start, and both are open-source so that you can self-host them, making them excellent choices if you want zero upfront costs.” Claude Haiku 4.5 · budget prompt · first choice
“The Alternative: If your program is engineering-led, opt for server-side testing or warehouse-native platforms (such as GrowthBook, Eppo, or PostHog)” Gemini 3.5 Flash · negative prompt · first choice
“GrowthBook is open-source A/B testing and feature-flagging platform, and it is the pick when budget is your tightest constraint.” Muse Glimmer 30B · budget prompt · first choice

What the models said about Kameleoon

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Kameleoon combines web experimentation, personalization, prompt-based (AI) experimentation, and feature experimentation within a single platform.” Llama 4 Maverick · comparative prompt · first choice
“Excellent balance of client-side and server-side testing. Very strong on privacy/GDPR” Gemini 3.5 Flash · scale prompt · first choice
“my default recommendation is Kameleoon” GPT-5.4 mini · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.