Every category where a model named Nosto for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Ecommerce search and merchandising	Marketing	0%	19 of 74	13%	23	accepted challenger
Experimentation and personalization	Marketing	0%	51 of 71	0%	1	under 10 labels · led by VWO at 27%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Nosto yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Nosto across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	1	0	3
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	1	0	1
Grok 4.20	0	0	3	1	4
Mistral Small	0	2	1	0	3
DeepSeek V4 Flash	0	2	0	0	2
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	0	2	3
GLM 4.7 FlashX	1	0	1	0	2
MiniMax M2.5	0	2	0	0	2
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase0 labelsNone

Comparative24 labels2not counted in share

Budget-constrained5 labels2

Scale-constrained8 labelsNone

Negative16 labelsNone

First choiceAlternativeMentionNegative59 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you want to stop managing 4 different vendors: Choose Clerk.io or Nosto.” GLM 4.7 FlashX · Ecommerce search · comparative prompt · first choice

“Best for DTC brands where personalization and recommendations are the main goal and search comes along for the ride.” Muse Glimmer 30B · Ecommerce search · comparative prompt · alternative

“Best for: SMB to mid-market brands wanting AI-powered search, merchandising, recommendations, and personalization.” Mistral Small · Ecommerce search · comparative prompt · alternative

“Choose Nosto if you want one vendor to handle search, recommendations, and personalization consistently.” Qwen 3.7 Flash · Ecommerce search · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Avoid or Be Highly Cautious About: 1. Nosto (especially its search module)” Grok 4.20 · Ecommerce search · negative prompt · hard negative

“Nosto | Comprehensive personalization, free tier to start | Best for $50M+ revenue scale” Kimi K2 · Ecommerce search · scale prompt · soft negative

“Strong for personalization, weak for search-first needs; pricing escalates unpredictably.” Kimi K2 · Ecommerce search · negative prompt · soft negative

Named alongside

The products named in the same answers as Nosto, over the 59 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nosto was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Algolia46 of 5912Not among the top eight

Bloomreach Discovery40 of 597Not among the top eight

Klevu32 of 594Not among the top eight

Coveo28 of 591Not among the top eight

Searchspring27 of 592Not among the top eight

Constructor23 of 593Not among the top eight

Luigi's Box17 of 590Not among the top eight

Doofinder13 of 592Not among the top eight

Clerk.io11 of 592Not among the top eight

Constructor.io9 of 592Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Nosto. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 57 of the 59 answers that named Nosto and are not a share of its labels.

Domains cited

guideflow.com37

valiantceo.com36

netguru.com31

gitnux.org29

clerk.io23

learn.g2.com23

g2.com21

ringly.io18

nobi.ai17

constructor.com14

249 of the 249 domain citations in answers naming Nosto came from somebody else's page.

Pages cited

valiantceo.com/the-7-best-ecommerce-search-and-discovery-platforms36

netguru.com/blog/ecommerce-search-solutions-product-discovery30

gitnux.org/best/ecommerce-merchandising-software26

guideflow.com/blog/best-e-merchandising-software23

guideflow.com/blog/best-ecommerce-search-software21

learn.g2.com/best-e-merchandising-software21

constructor.com/blog/ecommerce-search-product-discovery-solutions14

zoovu.com/blog/best-ecommerce-search-engine14

Pages are listed as the models cited them.

Search and answers

nosto.com is not in Google's top ten for any of the category's searches. In the answers, Nosto takes 0% of first choices and Algolia takes 25%.

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In search

Google, US estimates

Position for “best ecommerce search and merchandising platform”

–

not in the top ten

Searches for its name, Google: 720 a month (“nosto”)
AI search demand for its name, est.: 310 a month
Organic visits to its site: about 1,653 a month
Searches its site ranks for: 451 · 29 in the top three
Sites linking to it: 10,514
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

16 ads · 15 text, 1 image · 3 shown in the last 30 days

First shown October 2024, as Nosto Solutions Ltd, verified. Ads started 2025-11 to 2026-10: 6 in the year, 10 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 19 of 74 in ecommerce search

Segment leader

25%

Algolia

First choices: 2 across its categories
Named in: 59 answers
Its own site cited: in 57 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on nosto.com

1,903

subdomains included

Content

560

counted in the table below

Documentation

941

Product · Integration

0 · 26

Kind	Pages	Last 90 days	Latest	Categories named
Blog	324	15	2026-09-21	Ecommerce marketing, SEO
Case study	88	0	2026-06-16
Webinar or virtual event	56	0	2026-03-16
Report or ebook	43	0	2026-02-03
News or press	32	0	2023-10-13
Conference or event	9	2	2026-08-26
Glossary or explainer	5	1	2026-07-27
Comparison	2	0	2026-04-16
Template or tool	1	undated

Most recent

2026-09-21Ai search in ecommerce consumer expectations readiness blog
2026-09-21Ai onsite search survey blog
2026-09-09Klaviyo premier technology partner blog
2026-09-08What can ai agents do shopify bfcm 2026 blog
2026-08-27Fashion ecommerce and ai discovery getting recommended is only half the job blog
2026-08-26Nosto g2 fall 2026 reports blog

How it is countedHide how it is counted

Every page nosto.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Nosto

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Nosto is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Nosto is a Commerce Experience Platform that enables brands and retailers to deliver personalized ecommerce experiences using AI-powered merchandising, search, and personalization tools.
nosto.com
For: brands and retailers
nosto.com
Price stated: See Pricing nosto.com
Free plan or trial: We do not offer a standard self-service free trial, but we provide a structured Proof of Concept (PoC) for qualified merchants. nosto.com/pricing
Hosting: Global
Customers named: Marc JacobsO'NeillJenny BirdBrightonCredo BeautyA.L.C.DermalogicaBOXRAW
Not stated on the pages read: Starting price, integrations, certifications

What Nosto's own pages state, read October 5, 2026: nosto.com, nosto.com/pricing, nosto.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Nosto's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Nosto, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Nosto by email, built from the raw record of the edition. It shows:

where Nosto is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Nosto, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.