Mid-market▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 0% in September 2026
Inside the floor by 8 pointsRank 86 → 15 of 150
8 categories · RankedTerminus
146Judge labels
4First choices
59Negative labels
14 / 14Models named it
8Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in ABM for mid-market buyers
Rank 17 of 159 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 1 labels there were negative.
What the models named instead of Terminus →By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market17 of 159
2%1 label
under the label threshold
Enterprise41 of 151
0%2 labels
under the label threshold
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Terminus for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data management platforms | GTM data and infrastructure | 2% | 17 of 159 | 0% | 1 | under 10 labels · led by Segment at 37% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Account-based marketing platforms | Marketing | 2% | 7 of 71 | 29% | 41 | criticized challenger | ▼−3Since September 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 2% | 22 of 113 | 0% | 2 | under 10 labels · led by Google Ads at 13% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audio and podcast advertising | Marketing | 0% | 63 of 101 | 0% | 1 | under 10 labels · led by AudioGo at 34% | |
| B2B intent data providers | Sales | 0% | 55 of 60 | 0% | 1 | under 10 labels · led by Apollo.io at 27% | newNew since September 2026: not ranked then, 0% now. |
| Email signature management | Marketing | 0% | 46 of 48 | 100% | 1 | under 10 labels · led by Exclaimer at 33% | |
| Lead routing and management | Sales | 0% | 101 of 111 | 100% | 1 | under 10 labels · led by LeadAngel at 26% | newNew since September 2026: not ranked then, 0% now. |
| Retail, proximity and IoT marketing | Marketing | 0% | 74 of 130 | 0% | 1 | under 10 labels · led by Foursquare Proximity at 15% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Terminus held within the floor in all eight categories: no change cleared 11 points.
Best category · DMP · by segment
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 36 of 137, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ABM | 5% | 2% | ▼−3Since September 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 7 of 71 |
| DMP | 0% | 3% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 86 → 17 of 159 |
| Paid ads | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 98 → 22 of 113 |
| Audio advertising | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 63 of 101, unchanged |
| Intent data | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 55 of 60, unchanged |
| Email signatures | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 48, unchanged |
| Lead routing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 101 of 111, unchanged |
| Proximity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 77 → 74 of 130 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Terminus across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Terminus across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 2 | 4 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.1 Fast | 1 | 3 | 1 | 1 | 6 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 3 | 2 | 0 | 2 | 7 |
| Kimi K2 | 0 | 1 | 0 | 5 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 2 | 2 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels1
Paraphrase22 labels2
Comparative24 labelsNone
Budget-constrained18 labelsNone
Scale-constrained20 labels1
Negative32 labels1not counted in share
First choiceAlternativeMentionNegative146 labels in all, every segment counted; 4 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-market B2B companies starting today, RollWorks or Terminus offer the best balance of capability, ease of use, and cost” Qwen 3.7 Flash · Paid ads · direct prompt · first choice
“e.g., demandbase, Terminus, 6sense, or Rollworks depending on whether you prefer paid social or display ads” Qwen 3.7 Flash · ABM · scale prompt · first choice
“Terminus is the strongest mid-market choice currently on the market.” Qwen 3.7 Flash · DMP · paraphrase prompt · first choice
“Top safer bets overall: RollWorks, Terminus, or Mutiny” Grok 4.1 Fast · ABM · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Terminus was acquired by DemandScience in November 2024, so it's no longer a standalone option.” Kimi K2 · ABM · paraphrase prompt · hard negative
“merged into DemandScience in November 2024 and is no longer an independent product or brand” Kimi K2 · ABM · comparative prompt · hard negative
“Avoid: Enterprise platforms like Demandbase, 6sense, or Terminus.” Qwen 3.7 Flash · ABM · budget prompt · hard negative
“merged into DemandScience, so it no longer exists as an independent ABM solution” Mistral Small · ABM · negative prompt · hard negative
Named alongside
The products named in the same answers as Terminus, over the 146 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Terminus was named but was not.ShowHide
Named alongside
The products named in the same answers as Terminus, over the 146 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Terminus was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Terminus. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 135 of the 146 answers that named Terminus and are not a share of its labels.
Domains cited
abmatic.ai83
pipeline.zoominfo.com66
tomba.io54
prospeo.io48
zenabm.com48
cleverly.co43
lusha.com43
blog.hubspot.com42
demandbase.com32
guideflow.com32
491 of the 491 domain citations in answers naming Terminus came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
demandscience.com is not in Google's top ten for any of the category's searches. In the answers, Terminus takes 2% of first choices and Segment takes 37%.ShowHide
Search and answers
demandscience.com is not in Google's top ten for any of the category's searches. In the answers, Terminus takes 2% of first choices and Segment takes 37%.
ShowHideIn search
Google, US estimatesPosition for “data management platform for audiences”
–
not in the top ten
Position for “best data management platform for audiences”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“terminus”)
- AI search demand for its name, est.
- 3,267 a month
- Organic visits to its site
- about 5,320 a month
- Searches its site ranks for
- 1,823 · 123 in the top three
- Sites linking to it
- 3,221
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 17 of 159 in DMP
Segment leader
37%
Segment
- First choices
- 4 across its categories
- Named in
- 146 answers
- Its own site cited
- in 135 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on demandscience.com
852
subdomains included
Content
713
counted in the table below
Documentation
7
Product · Integration
29 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 469 | 26 | 2026-09-10 | ABM, CRM | |
| Conference or event | 86 | 0 | 2023-06-13 | ||
| News or press | 82 | 6 | 2026-09-22 | ||
| Comparison | 34 | 19 | 2026-09-11 | ABM | |
| Case study | 9 | 0 | 2026-03-13 | ||
| Webinar or virtual event | 9 | 0 | 2026-05-06 | ABM | |
| Template or tool | 9 | 1 | 2026-07-22 | ||
| Glossary or explainer | 9 | 0 | 2025-10-31 | ||
| Report or ebook | 6 | 0 | 2026-05-20 |
Most recent
- 2026-09-22Demandscience g2 fall 2026 leader badges news or press
- 2026-09-11Intent data bidstream vs behavioral comparison
- 2026-09-11Intent data managed vs self service comparison
- 2026-09-11Intent data bundled vs dedicated comparison
- 2026-09-11Intent data platform vs point solution comparison
- 2026-09-10Your advertising shouldnt be a black box blog
How it is countedHide how it is counted
Every page demandscience.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Terminus
What the judge wrote, as written, with how often. The vendor table decides that these count as Terminus; a claim can dispute any of them.
DemandScience / Terminus 1DemandScience/Terminus 1Terminus (now part of DemandScience) 1Terminus (now part of Demandbase) 1Terminus/Triblio 1
Follow Terminus
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Terminus's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Terminus, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Terminus by email, built from the raw record of the edition. It shows:
- where Terminus is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Terminus, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.