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Index › Marketing › ABM › Apollo.io vs Terminus
Account-based marketing platforms · October 2026 Edition

Apollo.io vs Terminus

Zero of fourteen models named Apollo.io first on the direct prompt; zero named Terminus. Apollo.io was named by twelve of the fourteen models and Terminus by thirteen and Apollo.io carries 17 labels and Terminus 41, so the shares are not directly comparable.

Apollo.io

accepted challenger

San Francisco, United States, founded 2015. Named in twenty-six categories this edition.

Terminus

criticized challenger

Named in eight categories this edition.

First-choice share11%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%29%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 7; printed, not drawn.
Labels1741A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.AdRoll ABM was named alongside these two in fourteen of the fourteen direct answers. AdRoll ABM vs Apollo.io · AdRoll ABM vs Terminus · Apollo.io vs HubSpot Marketing Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of fourteen modelsTerminus
Direct00
Paraphrase002 against Terminus
Comparative001 against Terminus
Budget-constrained604 against Terminus
Scale-constrained01
Negative015 against Terminus
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Apollo.io and Terminus stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Apollo.io Terminus first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and Terminus on the right.

The direct prompt

The plain question, one answer per model, grouped by where Apollo.io and Terminus stood in it.

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastAdRoll ABM alternatives: 6sense, Demandbase, HubSpot Marketing Hub, Terminus
DeepSeek V4 FlashAdRoll ABM alternatives: Terminus, ZoomInfo Marketing
Qwen 3.7 FlashAdRoll ABM alternatives: MarketBetter, Terminus
GLM 4.7 FlashXAdRoll ABM alternatives: HubSpot Marketing Hub, Terminus

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5AdRoll ABM alternatives: 6sense
GPT-5.4 mini6sense alternatives: AdRoll ABM, Demandbase, Influ2
Gemini 3.5 FlashAdRoll ABM alternatives: Factors.ai, HubSpot Marketing Hub, Influ2
Perplexity SonarAdRoll ABM alternatives: 6sense, Demandbase, HubSpot Marketing Hub
Mistral SmallAdRoll, AdRoll ABM
Llama 4 MaverickAdRoll ABM alternatives: Abmatic AI
Kimi K2AdRoll ABM, Demandbase alternatives: HubSpot Marketing Hub, ZoomInfo MarketingOS
MiniMax M2.5AdRoll ABM alternatives: 6sense, HubSpot Marketing Hub, ZoomInfo Marketing
GPT-6 LunaAdRoll ABM alternatives: 6sense, Demandbase, HubSpot's built-in ABM tools
Muse Glimmer 30BAdRoll ABM, HubSpot Marketing Hub alternatives: Propensity ABM, Userled

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by nineteen points.
Apollo.io19%#3 of 13
Terminus0%#11 of 13
The full small business standing →
Mid-marketThe figures above
Apollo.io leads by nine points.
Apollo.io11%#2 of 7
Terminus2%#6 of 7
The full mid-market standing →
Enterprise
The order flips: Terminus leads at enterprise.
Terminus2%#6 of 8
Apollo.io0%#– of 8
The full enterprise standing →

What the models said about Apollo.io

No label in this category carried a quote.

What the models said about Terminus

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Terminus was acquired by DemandScience in November 2024, so it's no longer a standalone option.” Kimi K2 · paraphrase prompt · hard negative
“merged into DemandScience in November 2024 and is no longer an independent product or brand” Kimi K2 · comparative prompt · hard negative
“Avoid: Enterprise platforms like Demandbase, 6sense, or Terminus.” Qwen 3.7 Flash · budget prompt · hard negative
“e.g., demandbase, Terminus, 6sense, or Rollworks depending on whether you prefer paid social or display ads” Qwen 3.7 Flash · scale prompt · first choice
“Top safer bets overall: RollWorks, Terminus, or Mutiny” Grok 4.1 Fast · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.